The Wow Factor

The Wow Factor There are three answers to a marketing campaign: Yes, No and Wow! We aim for Wow!

03/03/2022

Given the rising public scrutiny around climate, Covid, and socioeconomic justice, companies are becoming increasingly purposeful to address the world's problems.

The 10 Black and Latinx Founded Companies That Raised the Most VC Funding in 2021
01/13/2022

The 10 Black and Latinx Founded Companies That Raised the Most VC Funding in 2021

Overall numbers on funding for Black and Latinx founders are depressing, but individual stories are inspiring.

Why Emotionally Intelligent People Embrace the ‘Rule of Resilience’
01/12/2022

Why Emotionally Intelligent People Embrace the ‘Rule of Resilience’

The rule of resilience is an emotionally intelligent way to deal with pressure, overcome challenges, and save your mental health.

Firing People is Hard. Read These 3 Truths So You Don’t Make It Harder.
01/11/2022

Firing People is Hard. Read These 3 Truths So You Don’t Make It Harder.

The Better.com layoffs were a stark reminder that we can't lose sight of empathy, even when making tough calls.

How to Pull Off a Massive Marketing Partnership With a Major Company
01/10/2022

How to Pull Off a Massive Marketing Partnership With a Major Company

This no-fail strategy is three-phased, and each part requires both patience and proof.

Do You Want to Build a High-Performing Team? Put Them In the Driver’s Seat
01/08/2022

Do You Want to Build a High-Performing Team? Put Them In the Driver’s Seat

You have to meet each person where they are and give them opportunities to grow

How Brick-and-Mortar Businesses Can Adjust to a Digital Landscape
01/07/2022

How Brick-and-Mortar Businesses Can Adjust to a Digital Landscape

Brick-and-mortar businesses face a critical decision: Invest in technology to help them grow with the times, or miss out on a huge portion of sales

4 Ways to Build Trust Via Zoom and Slack
01/06/2022

4 Ways to Build Trust Via Zoom and Slack

As the workplace becomes all-remote, it's critical to be able to bond over video. Here's how.

What's Robo-Advising? And How Can Entrepreneurs Get Involved?
01/05/2022

What's Robo-Advising? And How Can Entrepreneurs Get Involved?

Robo-advising will be a $2.4 trillion industry by 2024. Inc. caught up with an expert in the field.

Richard Branson's 3 Tips for Overcoming Self-Doubt
01/04/2022

Richard Branson's 3 Tips for Overcoming Self-Doubt

The Virgin founder admits that he, too, is sometimes haunted by doubts. Here are his tried and true techniques for overcoming self doubt.

How to Stay Patient and Motivated After a Big Product Launch
01/03/2022

How to Stay Patient and Motivated After a Big Product Launch

So your product has officially launched--now what?

A 5-Rule Guidebook for 2022
01/01/2022

A 5-Rule Guidebook for 2022

The separation of workplace from work is still having profound and not-quite-understood effects on businesses. Don't try to guess where everything is going. Instead, focus on your own company's capabilities.

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