10/01/2026
🛋️ IKEA is introducing its upcoming SoHo store with a campaign inspired by one of its most recognizable brand assets: the instruction manual.
Created by DAVID New York, the work transforms everyday New York challenges — from small apartments and laundry to dating — into simple, humorous “How to” guides featuring IKEA products and familiar pictograms.
The result is a smart extension of the brand’s visual language, turning city life into something that feels just a little easier to assemble.
👉 Want a campaign that transforms a familiar brand asset into a fresh creative idea? Let’s build something people instantly recognize and remember.
https://bmoutdoor.com/free-media-plan/social-media/