06/08/2021
Somebody has to say it…
Your email marketing is so much more than your lead magnet, email platform, and welcome sequence.
Are those things important? Absolutely, but there’s a whole lot more that goes on beneath the surface.
Kinda like an iceberg - what you see on the outside is just the tip of the iceberg, but there’s still quite a bit going on underneath the water.
The things you don’t see are the most important when it comes to your email marketing.
When it comes to email marketing you have to set a strong foundation.
When I work with my clients, the first thing we dive into is your ideal client and how your email list will serve them.
That foundation is your email WHY.
Without this strong foundation, you’re sending out emails blindly, hoping your audience will react.
You need to understand your customer journey, identify your ideal client’s pinpoint, and know the transformations you will be able to give them.
That’s the magic sauce you bring to your clients!
Knowing this, we can better plan your lead magnet, what email platform is best for you, and strategize a high-converting welcome sequence.
That’s is what's below the iceberg! When you focus on your email marketing, your business will have a strong foundation.
That’s why you must understand your client first.