04/23/2026
Why does raw footage look so… gray?
Because it’s not finished yet.
Here’s the process behind the scenes:
🎬 S-Log, which is the starting point, captures the most data, which is why the footage looks flat and gray.
🎥 Rec. 709 converts that data into a natural, true-to-life image.
🎨 Color grading adds the creative style that brings the final look to life.
What may look simple on screen is the product of careful planning, technical expertise, and creative decisions working together behind the scenes.