ArchPoint Creative

ArchPoint Creative We are a full-service marketing and advertising agency transforming CPG brands into industry powerhouses.

04/23/2026

Why does raw footage look so… gray?
Because it’s not finished yet.

Here’s the process behind the scenes:

🎬 S-Log, which is the starting point, captures the most data, which is why the footage looks flat and gray.

🎥 Rec. 709 converts that data into a natural, true-to-life image.

🎨 Color grading adds the creative style that brings the final look to life.

What may look simple on screen is the product of careful planning, technical expertise, and creative decisions working together behind the scenes.

04/10/2026

Digital tip of the day!📱 Who knew Instagram stories had these hidden features?

03/26/2026

What we see vs. what the client sees 📸

03/12/2026

Ever wonder what our footage looks like straight out of the camera? Flat colors. Low contrast. Almost washed out.

That’s because we shoot in S-Log3, a log format designed to capture the maximum dynamic range and detail possible.

Shooting in log preserves highlights, protects shadows, and gives our editors far more flexibility in post-production. Instead of applying color to the footage on set, we build the final look intentionally, through color grading, contrast, and tone shaping.

We capture footage that’s built to hold up in post and give brands the flexibility to craft the exact look needed. 🎥

02/26/2026

The setup vs. the shot 🎥✨
We always say the real magic happens behind the camera. Strong imagery doesn’t happen by accident; it’s built through intention, expertise, and teamwork on set.🫧

02/19/2026

Not our average day at the office.🦒 This was a fun (and hot ☀️) shoot on location with the San Antonio Zoo for Ricos Products.

The artistic direction for this shoot focused on capturing images on disposable film, adding a warm, nostalgic feel that supported the campaign’s creative strategy and made the final content feel more authentic and human.

Want a peek at the roll? 🎞️

02/12/2026

This and a storyboard is all we need 🤓

02/04/2026

Shhhh...our show is on 🤫😂

01/29/2026

Big smiles, wagging tails, and the best treats 🐾💜 We had a great time on set with Woof & Whiskers Pet Toys bringing their new square and round bites dog treats, made with real meat and high-quality proteins, to life.

Do you have a product that needs e-commerce photos? Let’s chat, we’d love to help.

Address

14410 Wurzbach Pkwy
San Antonio, TX
78216

Telephone

+12104629620

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