Amazing at Home

I help entrepreneurs launch & grow profitable product brands on Amazon and beyond.
💬 Ask Amy a question or get a free listing review at AmazingAtHome.com

04/30/2026

😲Amazon is now forcing you to go to Rufus for some searches instead of normal product pages. Optimizing for customer intent and Rufus/AI is more important than ever now!

04/14/2026

🔊Sound on🔊 listen to our song "Bye Bye Bezos" recorded live at eCom Mastery AI in Nashville with recording artist Meghan Linsey! This was a great event combining creators, sellers, and Omni channel strategies!

04/08/2026

Big shift happening right now 👇
Shopify just made products shoppable inside AI (ChatGPT, Google AI, Copilot, Gemini)

Here’s why this matters:

AI handles discovery

You still own checkout

But here’s the real story…

Amazon owns transactions

AI is starting to own discovery

🫤And most Amazon listings are NOT easily accessible to these AI systems.

but Shopify products are 🤯

Which means Shopify brands are showing up in AI recommendations…

…and Amazon-only sellers may not be.

That’s the shift.
Not “leave Amazon”
But definitely “don’t rely on it alone”

Feels like we’re moving from search → AI recommendations

And that changes everything about visibility.

Credit to Jo Lambadjieva's AI for eCommerce newsletter for the breakdown.

Full article in the comments, worth reading.

04/08/2026

A supplement brand was doing 12,000 units a month on Amazon. Solid product, good reviews, ticking along.

Then they did ONE thing off Amazon.

Six weeks later? 60,000 units a month. 5x growth. They never touched their listings. 🤯

Here's what's wild: 42% of Amazon sales are now driven by media OUTSIDE Amazon. The sellers winning ON Amazon are the ones generating demand EVERYWHERE else.

I'm flying to Nashville to attend Kevin King's Ecom Mastery AI event live, and Kevin is offering this 90-minute training breaking down the exact playbook. I'll be hosting this live session. 🎤

If you're an Amazon seller who feels like the old playbook isn't working anymore, this is the one you don't want to miss.

Free. Live. Not recorded. Friday at 1 PM EST.
Registration link in the comments 👇

03/27/2026

I want to share a critical mistake I'm finding in almost every brand I work with...

Before I touch copy, before I optimize listings, before I redesign a website, I almost always start with the brand itself.

Here’s why 👇

I’m currently working with a bedding company that already has strong sales. Great product, great business.

But their colors and fonts?
They don’t position them where they actually belong in the market.

So even if we wrote the most compelling copy in the world… it wouldn’t land the way it should.

Because design communicates first.

Before a customer reads a single word, they feel something.

And that feeling either builds trust… or creates friction.

*️⃣ Another example:

I’m reworking Amazon listings for a toy brand right now.

Their branding uses bright red and navy blue across backgrounds and infographics.

That might work in a logo, but in content?

Red signals stop, urgency, even danger.
It can actually cause people to skip right past the information.

On top of that, their logo visually represents a different type of product than what they actually sell.

So before we optimize anything…

We fix the foundation.

This is the part most agencies skip.

A lot of my clients come to me after already paying another agency for “listing optimization.”

But no one addressed:
• Brand positioning
• Color psychology
• Font choices
• Visual consistency
• Whether the brand actually communicates the product’s value

And if those things are off… you’re leaving money on the table.

When we fix these foundational pieces, we consistently see conversion increases of 30% or more.

Not because we rewrote better bullets.

But because everything finally aligns.

So if you work with me on:
• Amazon listing optimization
• Shopify redesign
• Brand positioning

Just know…

We’re not jumping straight into copy.

We’re making sure your brand actually says what it needs to say before a single word is read.

Because all of it matters.

Every detail.

If you’ve ever invested in optimization and didn’t see the results you expected, this is usually why.

Curious question for you 🤔

When you look at your brand today, does it actually match the level you want to be

03/25/2026

I'm feeling very accomplished this week.
Fractional work for my clients means I get to jump into so many different parts of the business and help move real projects forward.

Here is just a snapshot of what I worked on this week:

✅ Served as the US representative for a new TikTok Shop that is now approved and working another one

✅ Designed a full website and logo for a brand new, never before seen fitness product
Also supported supplier contracts, specification documents, and inspection preparation

✅ Redesigned a Shopify website for a bedding brand to better represent their story and highlight what makes their products special
We reviewed it together today and she loved the direction. Excited to start building

✅ Completed competitive analysis and created a full brand style guide for a toy company
Now running PickFu polls to test logo directions and color palettes to increase conversions

✅ Sourcing and prototyping a new home goods product for another client
We also finalized and locked in the brand name today

✅ Optimized Amazon listings for a phone case brand and can't wait to see the improved conversion rates

✅ Built a profit optimization plan for a home goods brand that is now generating an additional $500 in profit per day
Leading the full listing and image optimization project, from AI mockups to working directly with graphic designers
Projected to pull an additional $30,000 in profit this quarter

✅ Helping another client navigate an Amazon removal order, while also optimizing listings and developing a new product strategy

This is honestly one of my favorite ways to work.

I love being able to step in as fractional support and help founders make real progress while they are still balancing full time jobs, families, and everything else.

So many exciting projects on the horizon.
If you need help moving your brand forward, send me a message.

Let’s see how I can support you. 👋

03/20/2026

What is the eCommerce gold rush right now that you have to get in on?

Find out in this interview with Dream 100 member Dr. Travis Zigler and join us to learn the latest and greatest in eCommerce and AI at ecommastery.ai

See you in Nashville!

03/19/2026

Creating an AI avatar video in less than 30 minutes from your phone?

Using animated characters to grow your brand?

Melisa Vong gives her top tips in this interview!

I can't wait to learn from Melisa and watch her win another speaker competition in Nashville at eCom Mastery AI!

Let's go!!!!

03/19/2026

🚨 If your strategy for 2025 or 2026 is to find a product, tweak it slightly, and launch on Amazon using PPC, your next launch is destined for failure...

I recently had a call with an experienced seller who had already built and exited a brand, and he wanted to run this exact old playbook. I had to be completely honest with him: that model is dead.

Here is the harsh reality I am seeing across my entire client base: if you launch a unique, innovative product on Amazon today, it will be copied almost immediately. It does not matter if you have a pending patent or an NDA with your supplier. Overseas copycats, often backed by subsidies, will steal your design overnight and operate at a loss just to win the ranking game. Enforcement is simply too expensive and exhausting to stop the flood anymore.

So, how do you survive and win? You have to adopt the single most important mindset shift in modern e-commerce: Amazon is no longer a launch platform, it is a distribution channel.

The sellers who are actually crushing it right now have a fundamentally different approach:
🔥 Creating Demand First: They are launching on platforms like TikTok to create new demand, rather than fighting over existing search volume on Amazon.
🤝 Leveraging Creators: Instead of burning cash on Amazon PPC, their growth is driven by affiliate and influencer content.
🛡️ Building Brands, Not Products: A copycat can steal your product design overnight, but they cannot replicate the trust and relationship you build with your community.

In my latest article, I break down exactly why the 2019 playbook will cause you to lose your shirt, and I share the exact 5-step blueprint I would use if I were starting a brand from scratch today.

Stop chasing demand and start creating it. Check out the article here at https://www.amazingathome.com/2026-amazon-playbook/

(P.S. If you want to get in the room with sellers who are actually winning in today's market, join me in Nashville April 8-12 for EcomMastery.ai!)

03/19/2026

What is a creator sales force and how did Rebecca Hadley use it to save her brand from distinction?

It is really incredible what Becca has done to grow her brand and build an incredible group of raving fans.

Watch this interview to learn why you might be going about working with influencers the wrong way and how to fix it.

Join us in Nashville at eCom Mastery AI!

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San Antonio, TX
78251

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http://amazingathome.com/

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