Amazing at Home

Amazing at Home I help entrepreneurs launch & grow profitable product brands on Amazon and beyond.
💬 Ask Amy a question or get a free listing review at AmazingAtHome.com

04/30/2026

😲Amazon is now forcing you to go to Rufus for some searches instead of normal product pages. Optimizing for customer intent and Rufus/AI is more important than ever now!

04/14/2026

🔊Sound on🔊 listen to our song "Bye Bye Bezos" recorded live at eCom Mastery AI in Nashville with recording artist Meghan Linsey! This was a great event combining creators, sellers, and Omni channel strategies!

Big shift happening right now 👇Shopify just made products shoppable inside AI (ChatGPT, Google AI, Copilot, Gemini)Here’...
04/08/2026

Big shift happening right now 👇
Shopify just made products shoppable inside AI (ChatGPT, Google AI, Copilot, Gemini)

Here’s why this matters:

AI handles discovery

You still own checkout

But here’s the real story…

Amazon owns transactions

AI is starting to own discovery

🫤And most Amazon listings are NOT easily accessible to these AI systems.

but Shopify products are 🤯

Which means Shopify brands are showing up in AI recommendations…

…and Amazon-only sellers may not be.

That’s the shift.
Not “leave Amazon”
But definitely “don’t rely on it alone”

Feels like we’re moving from search → AI recommendations

And that changes everything about visibility.

Credit to Jo Lambadjieva's AI for eCommerce newsletter for the breakdown.

Full article in the comments, worth reading.

A supplement brand was doing 12,000 units a month on Amazon. Solid product, good reviews, ticking along.Then they did ON...
04/08/2026

A supplement brand was doing 12,000 units a month on Amazon. Solid product, good reviews, ticking along.

Then they did ONE thing off Amazon.

Six weeks later? 60,000 units a month. 5x growth. They never touched their listings. 🤯

Here's what's wild: 42% of Amazon sales are now driven by media OUTSIDE Amazon. The sellers winning ON Amazon are the ones generating demand EVERYWHERE else.

I'm flying to Nashville to attend Kevin King's Ecom Mastery AI event live, and Kevin is offering this 90-minute training breaking down the exact playbook. I'll be hosting this live session. 🎤

If you're an Amazon seller who feels like the old playbook isn't working anymore, this is the one you don't want to miss.

Free. Live. Not recorded. Friday at 1 PM EST.
Registration link in the comments 👇

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