Stirista

08/10/2026

Celebrating Valerie Geckler from the people who know her best. 🧡🎤

Our Stirista team had a few words to share in honor of Valerie being recognized as a 2026 San Antonio Business Journal Women’s Leadership Awards Honoree.

Congratulations, Valerie! We’re proud to have your leadership, impact, and dedication as part of Stirista. 👏



San Antonio Business Journal

08/07/2026

Don’t just take our word for it. Hear it directly from the sources!

Our 2026 interns have officially wrapped up an incredible summer at Stirista, and we couldn’t be prouder of the impact they made. From diving headfirst into meaningful, high-impact, projects to building lasting professional connections across our teams, these rising stars brought fresh perspectives and incredible energy every single day.

What makes the Stirista internship experience truly special? It’s not just about learning the ins and outs of the data-driven marketing industry; it’s about mentorship, collaboration, and being treated like a true member of the team from day one.

Check what our interns had to say about their summer with us and why they’d recommend this experience to the next generation of talent!

08/06/2026

Winning campaigns aren't built on broad assumptions, they're built on better data.

Today's electorate is more nuanced than ever, and traditional voter files alone aren't enough. Learn how identity-driven data, consumer insights, and granular audience targeting can help campaigns reach the right voters with the right message while reducing wasted ad spend.

Read more:

American politics has long been painted with a broad brush: Red versus Blue, Conservative versus Liberal, Republican versus Democrat. However, a recent Pew Research Center analysis confirmed what many campaign strategists have felt on the ground for years: the American electorate is far more nuanced...

08/05/2026

In the world of CTV and omnichannel marketing, independence is a guarantee of transparency. 📺

Many legacy data conglomerates own their own media networks or walled gardens. When a partner owns both the data and the ad inventory, they are heavily incentivized to guide your ad spend toward their own properties. They’re grading their own homework. 📝

Stirista does not own media inventory. Our DSP optimizes strictly for your ROI goals, free from inherent conflicts of interest. True transparency pays massive dividends.

08/05/2026

Smarter segmentation. Faster ex*****on. Bigger results. 📬

See how Stirista helped a retail brand drive $43M in incremental revenue while reducing costs and optimizing its direct mail strategy.

Read the success story:

See how a retailer's direct mail program was transformed, cutting costs 50%, optimizing audience lists, and boosting ROI with real-time data.

08/04/2026

A summer project with a purpose. 🐾

This summer, our 2026 intern cohort partnered with SA Animal Care Services to create an interactive personality quiz that helps connect future pet owners with dogs that fit their lifestyle. By combining creativity, collaboration, and data-driven thinking, the team developed a fun new way to support pet adoption and make finding a furry companion a little more personal.

08/04/2026

If your agency is buying programmatic media through one provider and audience data through another, you’re paying a hidden margin killer: The Data Tax.

For mid-sized agencies, those extra line-item fees eat directly into your profitability. We think it’s time for a change.

At Stirista, our premium, deterministic data is included directly in the cost of the media. No extra data fees. No multi-vendor overhead. Just transparent pricing that lets you pitch smarter, hyper-targeted campaigns to your clients without blowing up their budgets.

Stop sacrificing your margins to line-item fragmentation.

08/04/2026

When it comes to audience targeting, one size doesn't fit all.

Standard syndicated audiences are fantastic for broad retail brands that need massive reach. But what if you sell high-ticket luxury goods, or operate in highly regulated spaces like finance?

Missing the mark isn't an option.

That’s where Premium AWI Audiences by Stirista come in. Built on deterministic, ground-truth data, AWI delivers exactness over scale. No inferred behaviors, no lookalikes, and no guessing … just verified individuals.

Stop settling for "close enough." Give your campaigns a zero-compromise data foundation.

🔗

Launch instantly. Access Stirista's prebuilt audience segments to target verified consumer and B2B profiles on any DSP.

08/03/2026

Our camera rolls are still full from Intern Summit 2026 📸✨ Safe to say it was a week to remember.

More moments, more stories, and more behind-the-scenes are coming soon.

08/03/2026

No matter how much technology evolves, marketing will always come down to reaching a real person.