05/29/2026
The “Caitlin Clark Effect” is real and brands are taking notice. As WNBA viewership, attendance, and cultural relevance continue to surge, advertisers are racing to connect with one of sports’ most engaged audiences.
Read our latest blog to see how Caitlin Clark is helping elevate the WNBA alongside some of the biggest game-changing athletes in sports history.
“The WNBA has finally arrived onto the American sports scene, and Caitlin Clark is the reason,” says The PM Group’s Bob Wills.