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AlexvMedia, San Antonio, TX (2026)

07/10/2025

Sometimes you don’t realize how much you need a moment of encouragement… until it shows up in the form of a message from someone you’ve been called to help.

Nick Zorres sent me a video yesterday after our coaching call — and to be honest, it moved me.

I’ve been working with Nick for about a month.
He’s an online remote coach for youth baseball catchers — helping them increase their pop time and sharpen their game.
He’s incredibly gifted at what he does, and just needed help getting his message in front of the right people.

He came to me and said,
“I’m running ads, but I have no idea what I’m doing. I need guidance. I need clarity.”

So we got to work.

And in just 30 days, he’s closed over $11K in new business — with real conversations, real families, and real transformation happening on the other side.

But what meant the most to me wasn’t the revenue.
It was his gratitude.
His heart.
The way he reminded me why I do what I do.

Because to be honest, sometimes I feel like I’m in the mundane.
Like I’m not doing enough for my family…
Or enough for the Kingdom of God…
Or that maybe I’m not as good at this as I thought.

But then someone like Nick comes along…
And reminds me that I was put on this earth to serve.
To teach.
To guide.
To help others grow in the calling they’ve been given.

I’m forever grateful for that reminder.
And forever grateful for people like Nick.

This is what it’s all about.

Not just ads.
Not just conversions.
But calling.

And I’m so glad I get to walk in mine — one client, one conversation, one win at a time.

Thank you, Nick.
Let’s keep building.

07/09/2025

My job isn’t just to listen and do exactly what the business owner asks for.

If they already knew exactly what to do, they could do it themselves.

My role is to listen deeply — to understand their business, their story, and who they’re trying to reach. Then, I bring ideas and strategies they haven’t even considered.

This is a collaborative process, but it only works when I have the creative freedom to do what I do best: Translate vision into results they didn’t think were possible.

01/21/2025

Let me be REAL with you for a second…

Running Facebook Ads can feel like an endless game of trial and error.

Whether you're pouring money into lead gen campaigns or trying to boost your e-commerce store, it's like there’s ALWAYS something missing.

The wrong audience, poor conversions, unclear data—you name it.

I’ve spent the last 8 years managing over $10M in ad spend for brands you’ve probably heard of: Celtic Knot, Born to Be Sassy, No House Advantage, Florida International University Online, and more.

What do they have in common? 🔑

They all struggled to get consistent ROI on Facebook until they implemented my proven frameworks.

Here’s the truth: 📉 Without a clear strategy, Facebook Ads can drain your budget FAST.

📈 But with the right frameworks, you can unlock the full potential of Facebook Ads and consistently scale your business.

That’s exactly why I’m opening the doors to a private community—Facebook Ads Mastery HQ—designed for business owners, agency owners, and entrepreneurs like YOU, who are already running ads but want BETTER results.

💡 What you'll get inside the community:

Step-by-step access to the same frameworks I’ve used to scale brands from lead-gen to 7-figure e-commerce sales.

Exclusive live training where I’ll walk you through how I conduct market research to setting up Phase 1, Phase 2, and Phase 3 of my process to discover the perfect audience, refine your creative, and build retargeting campaigns.

Hands-on feedback on your campaigns: If you’re stuck, I’ll show you exactly how to analyze and fix it.

Real case studies: See how businesses like Westover Hills turned their Facebook Ads strategy around—after spending up to $250k with ZERO ROI—by following my frameworks and bringing in 54,000+ people to their event.

🚀 I’m inviting up to 50 dedicated business owners to join the community now.

If you’re spending money on Facebook Ads and want to stop the guesswork, now’s your chance to learn directly from me.

Here’s what you need to do:

👉 Comment "FRAMEWORKS" below, and I’ll personally send you more information about this exclusive NEW community.

This is for beginners and those who are already running ads and want to optimize, scale, and get consistent results.

If you’re ready to:
Finally crack the code on targeting, creative, and campaign structures that drive profitable growth,

Save time and money by following tried-and-tested strategies instead of guessing what works

Stay ahead of changes in the Facebook Ads landscape with real-time insights and updates...

Then this is the community for you.

🎯 Comment "FRAMEWORKS" below, and let’s take your ad campaigns to the next level.

10/23/2024

How are you scaling your ecom client accounts? ��

Here is how I do it and would love to hear how you do it. ��

Scaling established ecom brands has my jam since 2019.�

But before I do anything in Ads Manager, I usually see a few common issues that prevents accounts from scaling.�

#1. Too many campaigns.�

I always see 10 - 20 campaigns. �

Usually, these are just duplicates of what was working and they always have 1 ad. �

Suggestion: Simplify your campaigns down to 3 - 4 to start and have at least 2 - 4 of your best ads. �

#2. ZERO creative testing�

There is always an ad account that I audit that has no creative testing.

If an ad account is established, then you need to analyze the best images or videos and start asking why. �

Suggestion: Take your best images or videos and redesign them. Then test them in your best performing audiences.�
#3. Little Ad copy testing

Suggestion: Make subtle changes to your proven ad copy by changing the ‘lead in’ of your message and do the same with your headlines. ��

This will make a new ad.�

These are simple and easy tasks that I do in an established account and then once I know I am getting 50 conversions per week I just begin to increase the budgets by 20% - 30%.�

Then once I know I am hitting 1000 purchases, I create my cost cap campaign and then let it ride the Holiday Wave. ��

But something I must share is that in order to scale any established account, you need clean and accurate data. ��

That will not be possible with third party applications.

The only true application would be Sygnal. ��

I have seen first hand how Sygnal is actually able to get data back into Ads Manager.��

Clean data is needed so that whoever is the media buyer is can make better decisions with their campaigns.

Comment below if you have any questions on what I suggested and I even would like to hear your thoughts on how you scale ecom brands.

10/07/2024

The secret to scaling an ecom ad account is pretty simple....

Here is how I do it with Facebook Ads and it has never failed me.

I learned this method from Jim Moore back in 2021 and it has always worked. �

Let me say that in order for any success with ecom, there are lot of moving pieces. �

It’s not just FB Ads. ��

You must have email marketing, SMS, customer support, Google Ads, YouTube and TikTok ads and etc. ��

During this time in 2021, we were spending up to $10k+ per day during Q4 and Celtic Knot was basically printing paper.

I remember our conversation like it was yesterday.

Here is how it went.��

Jim, “ So I don’t run ads like other agencies and gurus. I don’t know why so many people are glued to their computers and they think that by staring at it, that some how their ads will work. Constantly refreshing. Once I know our brand hits over 1000 purchases in the past 60 days… I will create a Cost Cap campaign and I don’t even look at it for more than 5 minutes a day. Then I don’t even look at it for 5- 7 days.”��

My reply, “WHAT?”��

Jim’s reply, “Yeah… the goal is to get the campaigns dialed in and lets Facebook do all the heavy lifting for you. Of course you have to have great email marketing, Google ads and you have Customer Experience working, but for Facebook, the pixel needs the purchase data. 1000 purchases seems to be the magic number for Cost Caps to truly work and take off.”��

That convo changed how I run ads to this day. �

But first…. in order to do this, the ad account MUST have clean and accurate data…. ��and not what you see in a third-party Dashboard.

Because if the data is NOT in ads manager… you are basically guessing. ��

Your ads can only be optimized only if the data is in Ads Manager.��

This is what has led to the creation of Sygnal. �

If the purchase data is on the pixel, then FB knows who to show the ads to that will more than likely purchase.��

So here are my steps to scaling FB ads.��

The very first thing that I do is I scan all the ads that have great engagement. ��

In my opinion, the goal of all ads is not the results but are people interacting with your content. ��

Without that engagement… your ads will not perform as well as they ought to. ��

This is what all social networks are built on.

Get people to comment and engage.��

After scanning all the ads for the best engagement, then I look for how many purchases are tied to that ad and if they are more than 50 - 100+, I will get the post ID and copy that onto a Word Doc.��

I will scan all the audiences that have been tested and review the best ones that have been performing the last 30 days.��

Next, I will review all the poor performing campaigns and ad sets and then review each ad at the Ad Level. ��

Usually, most media buyers only have 1 ad, which is odd to me.
2 - 4 is better. ��

Then I will turn off the obvious losers and allow that ad set to run for 2 - 4 days if there is good ad within KPI.

Next I will look at what audiences are currently active and then determine what audiences have not been tested. ��

I will take my Post IDs that I gathered on the Word Doc and use them in new audiences with low budgets. ��

This is my Phase 1. ��

All I am doing here is seeing if there are any signs of life from these new audiences. �

After 7 - 14 days, they will tell me something.

Next I will look at the best performing audiences in the last 30 - 90 days and then make note of the best ones. ��

I will duplicate the proven audience and I will take those same POST IDs that I wrote down earlier and place them in that new campaign and set the budget three times high. ��

What I am doing here is squeezing as much as I can out of this proven audience. ��

I will also review the CPA in the last 30 - 90 days and write down the lowest to highest CPA. ��

Then I will duplicate the campaign again that I just launched and create a Cost Cap campaign starting with the lowest CPA using one of the CPAs I wrote down.�

If the cost cap campaign doesn’t spend then I will increase the Cost Cap by a dollar. ��

Sometimes, the campaign will overspend and sometimes it will not spend. ��

It’s ok, don’t panic. �

If campaign will not spend, then FB thinks it cannot hit the target Cost Cap.��

The goal is to find the sweet spot where FB can spend and effectively get the results you want. �

Once you find the winning cost cap… GAME OVER.

09/25/2024

Yesterday, I spoke with a Jimmy Joe the founder of UGC Mixtape.

He's currently working with brands generating $10M+ in annual revenue.

He has some amazing case studies.

hanni: 250% ROAS Lift
Noteworthy Scents: Unlocked TikTok
Hyland's Naturals: 10x ROAS Lift

Good stuff.

09/23/2024

Gotta love me some Bid Cap and Cost Cap campaigns.

Something I want to share with everyone here is this.

Keeping your ad campaigns simple is the best way to have success.

I usually just have 3-4 campaigns max.

Thats it.

I learned that from Jim Moore

And you can duplicate the ad sets within the Phase 2 to keep everything organized.

Oftentimes, when I get into an account, there are so many campaigns that are actively running that is overwhelming.

09/13/2024

One thing that I must say about FB ads is that once you understand how your ad account works... setting up Cost Cap or Bid Cap Ad Sets make total sense.

Since August 24 - Sept 13, these campaigns don't need a lot of attention.

Ad spend: $50,127.67
Leads: 950
CPL: $52.77

These campaigns are on autopilot.

09/09/2024

195% Increase in Leads with one creative change.

08/27/2024

Last Friday, I made one creative adjustment in this ad account and it completely changed everything for this ad account.

The last four days compared to the previous 4 days

458% Increase in lead volume and decreased the cost per lead by 63%

07/11/2024

Wanna know a secret to increasing your conversions with Facebook Ads?

Here it is.

Engagement!

Pretty simple.

It is one of the elements that many marketers and business owners don't know or realize that will help their campaigns.

Over the last 4 years, I have consulted with marketing agencies and business owners who are struggling to dial in performance with Facebook ads to generate results for their clients or themselves.

#1. You must know your audience and what they must be feeling, thinking and going through.

Leveraging their emotional state is powerful especially when you know what language they are telling themselves or speaking to themselves.

Use that in your ads.

I shared some examples on this post because you can see some ads I created for clients generated up to 900 comments!

Conversions went through the roof!

So know your audience and use what they are going through so they can relate to your ad and message.

That will have them itching to learn more about your product or solution.

06/21/2024

Today is a great day.

The Lord has blessed me to serve others that need my expertise and help.

I get to wake up when I want to wake up, be with my wife and kids and work on some amazing projects.

And now I am about to get on a Marketing Call with great people.

God is good.

AlexvMedia

07/10/2025

07/09/2025

01/21/2025

10/23/2024

10/07/2024

09/25/2024

09/23/2024

09/13/2024

09/09/2024

08/27/2024

07/11/2024

06/21/2024

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