Local Ads Lab

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Just making sure you’re aligned with your Meta ads goals. That’s all 🫶☺️
09/03/2026

Just making sure you’re aligned with your Meta ads goals. That’s all 🫶☺️

08/31/2026

A question I see often with Meta Ads is:

Do I need a brand new pixel if I sent a few test events and my campaign tanked afterward?

My answer is probably not! A few test events aren’t enough to ruin your pixel.

Before starting over, check that your events are firing correctly, aren’t being duplicated, and look at what else changed around the same time.

Budget, creative, targeting, your offer, or even normal performance fluctuations could be contributing to the drop.

Don’t throw away valuable pixel history due to a few bad days. Make it a habit to diagnose first before resetting.

I’m curious? When do you think a whole new pixel is absolutely needed?

If you run Meta ads, you’ve probably heard about this update or already seen it in your account. If you’re a local busin...
08/26/2026

If you run Meta ads, you’ve probably heard about this update or already seen it in your account. If you’re a local business, don’t panic!

You may not even need value rules yet. This is especially true if you don’t have enough data to make strategic decisions.

As we learn more about value rules, focus on your lead data and make decisions from there. That’s the greatest asset you have!

Checkout our recent blog about this update and what it means for your business. Link in bio.

08/19/2026

A reminder to prepare for the busy season and work on your processes now 👌🏾

You don’t have to do this alone. Local Ads Lab specializes in follow-up automation and we customize each step to help you close more leads.

DM us or checkout the link in our bio to get started!

Waiting until November isn’t the best idea when you want strong results in Q4. This is because by then, more advertisers...
08/13/2026

Waiting until November isn’t the best idea when you want strong results in Q4.
This is because by then, more advertisers are competing for the same attention, which means higher costs.

This happens every year. Advertisers pump in more money due to holiday sales, which make Meta even more competitive.

The best plan you can have? Use August and September to build familiarity through helpful videos, engaging content and website traffic.

Then, when Q4 arrives, your ads can follow up with people who already recognize your business.

This means building the audience now, and selling when buying intent is high.

Want a second set of eyes on your Q4 Meta Ads setup? Link in bio or send us a DM here!

Waiting to start your ads? November is too late to start from zero! By Q4, more advertisers are competing for the same a...
08/12/2026

Waiting to start your ads? November is too late to start from zero!

By Q4, more advertisers are competing for the same attention, which means higher costs.

Waiting until then to reach people who have never heard of your business means paying peak prices just to introduce yourself.

Use August and September to build familiarity through helpful videos, engaging content and website traffic.

Then, when Q4 arrives, your ads can follow up with people who already recognize your business.

This means building the audience now, and selling when buying intent is high.

Want a second set of eyes on your Q4 Meta Ads setup? DM us!

Someone recently asked me, “But what the hell is the learning phase anyway?” and it made me laugh because… honestly, fai...
08/04/2026

Someone recently asked me, “But what the hell is the learning phase anyway?” and it made me laugh because… honestly, fair question 😂 Meta can be overwhelming. So, here we go:

Meta’s learning phase is basically paid testing.

When a new ad set launches, Meta experiments with different people, placements and times to learn who is most likely to convert. Performance can bounce around while it figures that out.

It generally needs about 50 optimization events within seven days of the last significant edit to exit learning.

The expensive mistake? Panicking on day three and changing everything. Significant edits can restart learning before Meta has enough data to improve.

Give it time to reveal a real trend.

Edit with purpose, not panic.

Got Meta Ads questions? Drop them below 👇🏾

PSA: If you’re in love with your ad creative, it might not be built for your audience.One of the biggest mistakes advert...
07/17/2026

PSA: If you’re in love with your ad creative, it might not be built for your audience.

One of the biggest mistakes advertisers make is designing ads they personally like.

Clean, perfect, and beautiful.

Meanwhile, your customer couldn’t care less.

They care about whether the ad catches their attention and speaks to them.

Some of the ads I’ve liked the least have turned out to be the biggest winners.

That’s why creative diversity matters.

Don’t ask, “Do I like this ad?”

Ask, “Would my ideal customer stop scrolling for this?”

Then test it.

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