12/17/2025
In honor of Veterans Day, Lamar gave people the opportunity to recognize veterans on digital billboards in their area. Lamar displayed over 4,300 tributes on more than 1,400 digital billboards across hundreds of cities as part of its campaign. Tributes of strength, sacrifice, and courage were further amplified on social media, with coverage in over 120 press outlets.
Check out our campaign recap video to see the tributes shared from across the country:
In honor of Veterans Day, Lamar gave people the opportunity to recognize veterans on digital billboards in their area. Lamar displayed over 4,300 tributes on...