ShapeTechnology

01/12/2023

The Customer Acquisition Cost (CAC) is the cost incurred in acquiring a new customer. The formula for CAC is:

01/10/2023

https://shapetechmarketing.com/f/know-your-competitors

When it comes to understanding your competitors, there are several key pieces of information that can be useful to know. Here are a few things to consider:

01/09/2023

Marketing a SaaS company can be a complex process, but here are a few general strategies that you may find helpful:

01/09/2023

Account-based marketing (ABM) is a strategic approach to B2B marketing in which a business focuses all of its efforts on a specific set of key accounts. The goal of ABM is to create personalized and highly targeted campa...

07/09/2015

It’s both simple and extremely complicated, but at a basic level your brand is how other people see your business. It is the perception of your company, products and services by your target market. That seems obvious, but what’s not is how to go about creating a brand. That takes clarity, which ofte…

07/02/2015

http://shapetechmarketing.com/tradeshows-yesterdays-news-or-a-great-marketing-tool/

With the rapid growth of new digital marketing mediums, tradeshows may seem like yesterday’s marketing strategy. But, that couldn’t be farther from the truth. In an increasingly digital world, face-to-face interaction to access information, network, make decisions and close deals is more important t…

07/01/2015

http://shapetechmarketing.com/in-marketing-perception-is-reality/

In marketing, you’re not just promoting a product – you are also promoting a specific image or idea about that product. Essentially, marketers present a certain perception of their product that they want customers to have. And for potential customers, that perception is often interpreted as reality.

06/26/2015

http://shapetechmarketing.com/marketing-mistakes/

Your business idea is solid, your product is outstanding, and you're all over the major social networks. So why aren’t sales going through the roof? According to Drew Williams, serial entrepreneur and author of Feed the Startup Beast, which is a seven-step marketing system to kick-start businesses,…

04/01/2014

Please check out our new website that launched today... www.shapetech.com.

04/01/2014

How can developing a content marketing program help you?

Smart marketers understand that traditional marketing is becoming less effective by the minute. Enter content marketing. Content marketing is about crating relationships and involves:

Producing and publishing information that inspires trust among your ideal customers
Building relationships and community, so customers are loyal to you and your brand
Becoming recognized as a thought leader in your industry
Driving sales without “hard sell” tactics
According to the Content Marketing Institute, a content marketing program should help you attract and retain customers by consistently creating relevant and valuable content. Instead of pitching your products or services, you deliver information that makes customers more knowledgeable, and as a result, more loyal to your business.

Recent research suggests that the strategy works. One survey found that 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company. (See all the latest content marketing research here.)

Content marketing strategy doesn’t create itself—it’s the result of careful planning, strategizing and ex*****on with any number of possible objectives in mind. A few to consider are:

Lead conversion and nurturing
Customer loyalty/retention
Customer up-sell
Develop passionate subscribers
In a nutshell, good content marketing delivers high-quality, relevant and valuable information to prospects and also drives profitable consumer action. If you’re not engaged in content marketing, it’s time to begin. Do it right and your company will break through the noise and see tangible results.