Kloss Creatives

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Kloss Creatives

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Kloss Creatives, Marketing Agency, San Diego, CA.

01/23/2024

Kloss Creatives is now focusing exclusively on helping companies in the food, health, and wellness space increase their visibility and impact. Our PR and branding agency believes in the power of knowledge — and we’re excited to continue giving companies the visibility they deserve.

Swipe to read a note from our CEO on the company’s new direction.

01/05/2024

Your company just got featured in a digital publication with 15 million monthly visitors. Congrats! But, now what? ⬇️

A PR strategy should detail how a potential customer who just discovered you via the media moves from brand awareness to conversion. Keep in mind that most customers don’t go directly from one to the other — even in the most simplified marketing funnel, they first must move through the interest/consideration phase.

Your PR and marketing team can help you determine how you will nurture new audiences in the consideration phase until they’re ready to convert.

That may involve these tactics on the website page your media coverage leads to:

✓ A newsletter sign-up box (offering high-value content)
✓ An offer for a free trial
✓ A downloadable white paper
✓ A 1-1 consultation

Have more questions? Set up a call with our team and we’ll walk you through the next best steps for your company’s PR strategy.

12/31/2023

Our client’s kind words fuel our passion for delivering top-notch PR services.⁠
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To our incredible clients, thank you! Your growth is our greatest achievement, and we can't wait to continue sharing your stories with the world.

12/30/2023

One FAQ we get is, “How do I measure and report on the ROI of PR?” ⁠
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To answer these questions, we created this simple step-by-step guide: ⁠
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1. Start by framing PR efforts within the context of the overall customer journey. For example, you received X number of media placements — but how does that translate to website traffic or social media growth? Use Google Analytics or your website’s analytic data to determine this.⁠
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2. Based on the increased traffic, evaluate the conversion rates on your website or social media profiles. Understand how the incremental traffic contributes to your bottom line. You can also look at your website heat maps: How do visitors interact with the “As Seen In” press section of your website and do you see increases in conversion rate since adding that section, due to the immense social proof it provides? ⁠
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3. Remember that PR doesn’t need to feel vague: It’s driven by metrics just as much as any other part of the marketing funnel. When presenting PR outcomes to your CEO, you need to note that PR is often a top-of-funnel effort (meaning it builds awareness, which then needs to be nurtured before the potential customer is ready to convert). ⁠
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Found these tips helpful? Sign up for our newsletter and access Insider PR tips like these delivered straight to your inbox.

https://www.klosscreatives.com/newsletter

12/29/2023

In PR, the standard rule of thumb is to allow three months before expecting media coverage. That said, all of our clients have secured press within the first month of working with our agency.⁠
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When you invest in our PR services, you’re signing on with an executive-level team whose sole purpose is to position your company as an industry thought leader. ⁠
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And we have the coverage to prove it! Scroll through to see a few places you’ll find our clients. ⁠

https://www.klosscreatives.com/pr-case-studies

12/28/2023

Outsourcing versus in-house PR – which makes the most sense for your company?⁠
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While both approaches have their merits, we'd recommend outsourcing. Here's why. 👇️⁠
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2. After 40+ years of combined media experience, our agency has built relationships with news outlets, reporters, and editors across various industries. These connections enable us to understand the requirements, preferences, and interests of specific media outlets and journalists, allowing us to tailor your company's pitches and increase the likelihood of your story being picked up.⁠
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2. When you outsource PR to Kloss Creatives, you're not just hiring an individual, but rather gaining access to a diverse team of professionals with varied skills and perspectives. A collaborative approach to PR ensures that your brand benefits from many creative ideas and strategic insights.⁠
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3. We use state-of-the-art software to enhance our capabilities and provide our clients with the best data-driven strategies. These tools offer advanced functionalities, which help us track the success of PR campaigns, identify emerging trends, and measure the impact of media coverage on your brand's reputation. For companies like yours, this means staying on the cutting edge of PR practices without the burden of investing in and managing expensive software.⁠
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Ultimately, outsourcing PR is a strategic move that helps move the needle and position your company for long-term growth. ⁠Are you ready?

https://www.klosscreatives.com/services

12/27/2023

Want to increase your company's likelihood of securing a feature in your dream publication?⁠
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We're currently booking for our 1-day media training intensives! 💻️⁠
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Let’s talk deliverables:⁠
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→ Pitch development training⁠
→ Identifying your expertise and niche ⁠
→ Comprehensive broadcast training⁠
→ Comprehensive podcast/radio training⁠
→ Comprehensive print/digital training⁠
→ Crisis management consultation⁠
→ Social media and influencer consultation⁠
→ Hair, makeup, nail, and wardrobe consultation ⁠
→ Recorded practice interviews ⁠
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Our 1-day media training intensives are packed with value. We possess the insider knowledge of journalism necessary to land successful pitches and strategically position companies as industry leaders.⁠ Our team brings executive-level experience from global corporations to elevate yours.⁠
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Ready to secure your spot for 2024? 😊 Visit our website.⁠

https://www.klosscreatives.com/services

12/26/2023

Sending out samples is a great way to showcase your product to journalists. However, the success of this strategy lies in the approach.⁠
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If you’re considering sending samples to journalists, remember these three tips:⁠
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1. Avoid blind shipments by seeking confirmation⁠
2. Prioritize targeted outreach⁠
3. Follow up and encourage feedback

12/24/2023

These credentials matter more than the following you have on social media. ⬇️⁠
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🖊️Qualifications (PhD, MD, CCWS, etc.)⁠
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🖊️Associations (professor at a university, a rheumatologist at a hospital, etc.)⁠
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🖊️Achievements (serial entrepreneur who's sold several successful businesses, etc.)⁠
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🖊️Press experience (trusted by The New York Times, Washington Post, etc.)⁠
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In our experience of working with the media, what matters most is finding reliable sources capable of educating their audience. Journalists are keen on understanding who recognizes you as an authority, how deeply connected you are in your field, and whether your expertise is backed by practical experience.⁠
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Remember: While having a large and engaged social media presence can boost your visibility, it's not the sole factor that determines your expertise.⁠
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How will you position yourself as an expert to the press? Drop a comment. 🖋️

12/23/2023

There’s a huge difference between the phrases “Buy our awesome product!” and “Here are three great tips you’ll find useful.”👇️⁠
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The first phrase feels salesy, while the second offers valuable information. While the occasional promotion of your product is undoubtedly necessary, it’s important to recognize that most of your company’s marketing content should provide your audience with something of value. In the journalism world, we call that “service.”⁠
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Incorporating service-oriented content into your marketing strategy is pivotal for fostering trust. When your audience perceives your content as a resource of valuable tips and information, your company will be top of mind when they’re ready to buy.

12/22/2023

As a journalist, it’s not the product or service we’re in search of — it’s the sources.⁠
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Our founder, Kelsey Kloss, has received hundreds of pitches during her experience as a journalist. And here’s the insider scoop: The most attention-grabbing pitches are the ones that share expertise and solutions, not just push products or services.⁠
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Curious about how to tell your brand story, put together an amazing press pitch, and position yourself as a thought leader in your industry?⁠
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🎧️ Dive into the podcast episode to learn more.

https://open.spotify.com/episode/6CXy5MEwEycOQ7xLkR2xYb

12/21/2023

Executives: If you feel like it’s difficult to get your story across in the quick, snappy soundbites typically featured in digital publications or broadcasts, podcast features could be a fantastic fit for you.⁠
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Podcasts are a great way to go more in-depth in detailing your story and expertise. They also offer a great opportunity to share your personality and build a personal connection with the listener by quite *literally* being in their ear.⁠
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If you’re looking to share your thoughts (with more nuanced detail) on a certain topic or trend, try exploring podcast opportunities. ⁠
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And if you’re not sure where to start, let our agency do the heavy lifting for you! Check out our services today.

https://www.klosscreatives.com/services

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San Diego, CA

Website

http://www.klosscreatives.com/

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