Amasa

03/18/2022

Working on a product made with an all natural ingredient? Add that to your photoshoot! 🍄

03/15/2022

8 out of 10 people read only the headline of an article, and 55% of consumers read an article for only 15 seconds or less. That's why headline is your single most important copy element!

03/11/2022

What better way to show Honjo-Müller knives than by putting them to use?

Swipe to see some behind the scenes shots!

03/09/2022

Do you feel "stuck" on a presale? Performance stagnant or just simply going downhill?

If so, test more!

03/03/2022

Interactive ads offer a unique opportunity to engage with your audience, allow for brand interaction in your campaigns and create a lasting impression!

03/01/2022

...is to focus on the benefits, NOT the features!

Customers don't care about how your rings are plated in rhodium, or that your online video course took 5,000+ hours to produce, or that your pricey t-shirts are made out of organic handspun linen.

The key to conversion is to transform those features into benefits that customers WILL care about.

Learn how to boost your conversions by simply adjusting your copy. More on this article:

We here at Amasa are on a mission to help YOU improve your marketing game. We’ve put together a few pointers to help you craft more compelling, conversion-focused copy without sounding salesy.

02/23/2022

Have you ever signed a lease without seeing what the place looks like, even if it checks all the boxes?

Neither have we.

How do you convince people to buy a product without them seeing it?

If you have an online store, having images on your website is a way to display your products without showing them in person. It's a chance to sell your product, establish your brand and build trust.

That's why it's important to invest in high-quality product images. In addition, you can offer a professional presentation of your brand, convey the quality of your product, reinforce branding, establish realistic expectations, and of course, strengthen SEO efforts!

02/19/2022

Most marketers can give you great examples of CRMs, but not very many know what it actually is. We all know CRM stands for Customer Relationship Management. eManage is a great example of a CRM software. We use it to process orders and store customer data.

But what is CRM, really, and why do you need it?

Let's take a step back and understand what it is and why it's so important.

02/15/2022

Do you get an instant shot of dopamine when your Amazon order has shipped? When your package is out for delivery? Do you get excited when the doorbell rings, telling you your order is here?

Many of us say yes to these questions. Who doesn't love unboxing a shiny brand new product?

There's a reason why unboxing videos are still one of the most popular genres on YouTube. Everyone craves to see what's inside the package and people experience that feeling through these videos. The curiosity and excitement can influence someone to click that Buy Now button. That's why unboxing videos are a great and easy way to up your campaigns!

Level up your packaging by reinforcing pleasurable experiences like:
✅ Include personalized hand-written thank you notes or stickers
✅ Use unique and aesthetically pleasing packaging that's on brand
✅ Create incentives to shop again by offering coupons or vouchers

02/11/2022

There are over 6 billion smartphone users in the world. What better way to communicate than pushing a notification right to their lock screen? When people have your app or is subscribed to your emails, they are already receptive to getting messages from you. Just be careful not to abuse their trust!

You can notify users of a breaking news story, a chance to win a trip to Hawaii, an offer they can’t refuse, but the key to push notifications is personalization.

Use data like watch history or search history to tailor your message to each individual. The more it's reflected on their interest, the more people will tap the notification.

Utilize geo-targeting and send relevant offers based on location. The more you send general offers for events in other countries, the more people will tap that “turn off notifications” button.

Don’t forget to split test and analyze your strategy to find what performs best for you!

02/10/2022

Playing with water and shadows for this Filorga shoot 🌊💡

Huge shoutout to our Videographer/Photographer, Maddie Lowry, for going above and beyond on each piece, and for constantly impressing us with the quality of her work. Stay tuned. It's only getting better and better! 🌟

02/08/2022

Valentine's Day is less than a week away. Are you ready and is your shop ready? If not, we got you. Get ready with us for Valentine's Day!