02/27/2026
Quick question — do you know how much traffic your website is getting from ChatGPT, Perplexity, or Gemini?
If you're not sure, you're not alone. GA4 doesn't track it by default — most of it gets buried in your Direct traffic number and disappears.
The fix is a 10-minute setup inside GA4. No developer needed, no extra tools required, works on your historical data immediately.
We wrote a full breakdown explaining the difference between AI traffic and LLM traffic, why GA4 misses it, and four methods to start tracking it properly — including the exact regex string to use.
Link in the first comment.