02/03/2022
Search Engine Optimization (SEO).
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured.
What are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm.
Here are a few of the most important things for SEO strategists and marketers in general to understand about how SEO works today:
1) Content indexing
2) Good link structure
3) Keywords and keyword targeting
from "Moz's Beginners guide to SEO"
https://moz.com/beginners-guide-to-seo