Rescue: The Behavior Change Agency

05/31/2026

On rough days, quitting smoking can feel impossible.

The Hawai‘i State Department of Health worked with Rescue Agency to create “Rough Day," which connects people who live in Hawai‘i to the Hawai‘i To***co Quitline to help them develop a plan to avoid to***co use, especially when they’re experiencing stressful moments that might trigger use.

Quitting isn't easy. It's our job to motivate adults to access professional support during the roughest moments in their quit journey.

Learn more about our approach to behavior change in to***co:
https://bit.ly/3PrR3lX

***coDay ***coControl

05/20/2026

Being a teenager can be stressful, especially when they’re feeling lonely, isolated, or like they just don’t fit in.

California Department of Public Health worked with Rescue Agency to create “Connection Doesn't Have to Be Perfect,” which showcases the positive power of community and connection for everyone, especially for LGBTQ+ teens living in rural areas.

As health communicators, we know that the right mental health support and a plan to manage stress can make a huge difference in a young person’s life.

Watch on YouTube:https://www.youtube.com/watch?v=nnaGNkud0kY&list=PL9nPye7a7WJmeK1rXLxJO_WDjeepr26MY&index=26

05/15/2026

Naloxone is a life-saving nasal spray that can reverse an opioid overdose. But it can’t help anyone if it's left at home.

Prevention First and the Illinois Department of Human Services Division of Behavioral Health & Recovery worked with Rescue Agency to create “Always With Me,” which uses a repeating refrain, “phone, wallet, keys … naloxone” to remind young adults to bring it with them when heading out the door.

As health communicators, we want to help everyone remember that getting naloxone and carrying it can protect your friends from an overdose.

Watch on YouTube: https://www.youtube.com/watch?v=FEO6HN4EdAw&list=PL9nPye7a7WJnUDWtwZQERthmpVvxJUNsK&index=91

05/13/2026

Most parents don’t think their teens will try drugs.

But when half of street pills tested contain fentanyl, there’s no better time to talk about the risks than right now.

Our commercial, “Talk While You Can,” which health departments can license as part of our Ready-Made Media Campaign called Let’s Talk, is designed to encourage parents to start talking about fentanyl and give them the tools to have effective conversations.

As health communicators, we know that teens whose parents talk early and often about substances have a lower risk of substance use and overdose.

Watch on YouTube: https://youtu.be/7ZQm8lKD5a0?si=GBsaGZQDPf3hKc8W

Learn more about our approach to behavior change in opioids:
https://rescueagency.com/health-topic/opioids

Based on qualitative and quantitative research with nearly 3,000 parents and caregivers across four states, Let's Talk is our new Ready-Made Campaign designe...

05/05/2026

“The biggest question we ask in public health is: why aren’t teens listening? It’s not because they’re not interested; it’s because we haven’t yet convinced them that the information is relevant to their lives.”

In his keynote at the Champions for Virginia Foundation for Healthy Youth - VFHY Champions for Youth Summit, Rescue Agency Founder, President, and CEO Jeff Jordan introduces a new messaging framework grounded in research with thousands of teens across five states that activates their refusal skills the moment they’re offered drugs.

Discover how to create messages that increase their risk perception about drug use and stay with them at the exact moment a substance is offered.

Explore key takeaways and resources from this presentation.

https://info.rescueagency.com/champions-2026

03/25/2026

We asked our Rescue B Corp Recertification Team why working at a Certified B Corporation™ matters to them.

They highlighted that being a B Corp means Rescue prioritizes:
✨ Integrity
✨ Accountability
✨ Our People

We’re proud to be part of a global movement that not only proves business can be a force for good but also sets rigorous standards to prove it.

Happy !

03/17/2026

At Rescue Agency, we don’t market commercial products. We market healthy behaviors.

For 25 years, our mission has been to use the power of marketing to create a healthier world. That’s why we are proud to celebrate . To us, the “B” is a powerful signal of our commitment to continuous improvement, from becoming a 100% employee-owned company to ensuring all our work is grounded in the latest evidence and research.

We’re excited to unite with over 10,000 companies worldwide that believe business should be a force for good.

Learn more about Rescue as a B Corp: https://rescueagency.com/b-corp

02/11/2026

Traditional teen prevention campaigns can trigger a "defensive avoidance" mechanism where a teen’s brain shuts down in response to high-fear messaging without a solution.

At Rescue, we’ve developed a way to bypass that barrier using our first-of-its-kind Fact-to-Act Framework based on research with thousands of teens across 5 states. Learn how to apply this framework in your campaigns by joining the final encore performance of our webinar on February 25, 2026, at 10 AM PT!

Register now: https://info.rescueagency.com/encore-webinar-teen-fentanyl-prevention

🎬 See this framework in action in our new licenseable, Ready-Made Media Campaign called "High Risk High."

02/03/2026

Health communicators have been talking about the dangers of fentanyl for years. Yet, despite high awareness, many teens still don’t believe the risk applies to them.

The reason? Behavioral science points to a "Fear Trap." When we present high-threat information without a relatable, tangible solution, the teen brain doesn't just tune out—it actively "shuts the door" through a mechanism called defensive avoidance.

Join Rescue Agency Founder, President, and CEO Jeff Jordan and VP, Strategy and Communications Design Penny Norman to dive into the art and science of increasing teen risk perception. We’ll move beyond traditional "awareness" campaigns and share a first-of-its-kind, evidence-based model for landing life-saving messages in a way that actually resonates with teens.

📅 Date: February 5
⏱️ Time: 11 AM PT / 2 PM ET
🔗 Register here: https://info.rescueagency.com/fentanyl-prevention-webinar-2026

01/07/2026

At Rescue, we believe that marketing can—and should—be a force for good. That’s why we focus exclusively on creating campaigns that make healthy behaviors easier and more appealing.

We are honored to share that Rescue is ranked as one of the 2026 by Real Leaders for the sixth consecutive year.

Coming in at #36 is a direct result of the incredible work our clients are doing. Together, we’ve created campaigns that have helped over 170 million people nationwide live healthier lives.

To our clients: Thank you for trusting us with your most important missions.

See the full list of 2026 impact leaders: https://real-leaders.com/top-impact-companies-2026/