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Heart Shine Brand Design Services

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United States
San Diego, CA
Heart Shine Brand Design Services

Branding, Logos, Websites for small businesses and nonprofit organizations
🔆 Heartfelt service you can trust🔆 Visit https://heartshinebrand.com to learn more.
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You’re building a business that makes the world a better, brighter place. You deserve a brand to match!

🧡 I’m Heidi Slack, brand specialist and founder of Heart Shine Brand Design. I help purpose-driven small businesses and nonprofits create strategic, elevated brands and websites that blend beauty with meaning. Whether you're starting from scratch or ready for a rebrand, I’ll guide you through a

collaborative process to align your message and visual identity. Our goal is to create a standout brand that looks polished, sounds confident, and speaks directly to the people you’re here to serve. Then, I can design a standout website that shows off your beautiful new brand to the world! From custom logos and color palettes to brand messaging and style guides, everything I create is designed to reflect who you truly are and support your next level of growth.

✨ When your brand aligns with your values and vision, it becomes a powerful tool for connection and impact. If you’re ready for a brand and website that reflect the heart behind your business, I’d love to help you shine!

04/02/2026

New logo announcement!
I just wrapped up a "Brand New Brand" for a client who is starting up her personal color analysis business. That means she needs everything: logo, colors, messaging, vibe, the whole shebang.

💖 Together, we worked through her Brand Questionnaire and a few live calls to really zero in on what made her business so special. I'll share the whole brand soon, but here is a peek at her beautiful new logo!

It was especially fun coming up with the unique logo mark, meant to symbolize the color swatch deck each of her color analysis clients walks away with.

Thank you for trusting me with your beautiful brand, Kathleen, and I can't wait to get my colors done! 🎨

Full brand reveal coming soon . . .
~Heidi
Heart Shine Brand Design

02/21/2026

Flyer design!
I got to dig into the Happy Piggybank brand again to create a flyer for tax season. This was a quick project with a fast turnaround, and the client is excited to share her new flyers.

Usually I design in Adobe Illustrator, but she wanted this in Canva in case she wanted to make small modifications to the copy. So I made it in Canva, shared the "template link" and she is good to go!

🎨 I also had fun creating the custom graphics for the bottom of the flyer. Her retro brand has endless opportunities for creativity and flair.

So if you need a great accountant for your personal or business taxes, give Vickey Vittes a call!

Designing materials like this for past clients is always so fun, and I appreciate the opportunity to keep our working relationship going.

Keep shining!
~Heidi
Heart Shine Brand Design

01/14/2026

Just wrapped up a custom window sign for a fabulous client! 🪧

Last spring, I created the brand, logo, and website for Vickey Vittes of Happy Piggybank Company. She reached out in December to ask if I could create a custom sign for her window to advertise her financial services in time for tax season.

Absolutely!

I opened up her brand guide, fired up Adobe Illustrator and let my imagination go wild! It was fun to revisit her funky, retro brand and create a 50's style drive in/diner sign. Overall, I kept it simple and readable so passers-by can read it quickly.

One phone call and a few rounds of revisions later, I sent her the print-ready file and she's ready to roll! If you need tax or financial services for your personal or business accounts, definitely give Vickey a call >> https://www.happypiggybank.com/ Not only is she smart, savvy, and capable, but she will take care of your finances with honesty and care. And that's not always easy to find. . .

Side note: custom graphic design is another perk of having your brand done by a professional! Being able to return to that professional again and again any time you need something new designed? Something that is on brand and in line with all of your visuals and messaging? Priceless. And super valuable for a business of any size.

Stay creative, keep shining, and reach out if you need anything!
~ Heidi Slack
Heart Shine Brand Design

01/08/2026

Is it a birthday or anniversary?? 🎉

Whatever you call it, Heart Shine Brand Design has officially been in business for 3 years! What an incredible adventure this has been, with so many highs and lows and everything in between.

And through it all, I have endured. Learned. Grown. Adapted.

🧡 I have met so many incredible women. Created so many brands, logos, and websites that helped them grow. Wrestled with design software, website platforms, creative blocks, and late nights filled with worry and doubt. Celebrated each and every completed project with happy tears, pride, and the pure joy of knowing I made a difference in her life.

It's still incredible how far Heart Shine has come.

Back in 2022, I was at a low point. I had just been let go from a job I loved, and had no idea what to do next. All I really knew was that I wanted to help other women who were starting or growing their own business. I wanted to help them look and sound as incredible as they deserved. And I was so enamored with graphic design and branding that I knew this was how I could help. I spent a year learning, practicing, and researching everything I could get my hands on about branding. The more I learned, the more I loved it all!

Finally, I felt ready to pursue this as a paying job. But with the constraints of a busy family and household, I knew I had to work from home. I decided to take a leap of faith by starting my own business. I could set my own hours, choose my own clients, and continually adjust my deliverables and processes to best meet the needs of those I served.

☀️ I am forever grateful to those first clients for taking a chance with me. For trusting me with their business and brand. For leaving me reviews and recommending me to others, helping my business continue to grow.

And so begins another year in business! I am so excited to continue growing Heart Shine Brand Design, and thank you all for being along for the ride!

Let's rock 2026! 🙌🙌
~Heidi

12/10/2025

Brand Reveal time!

Time to show off the full brand for Catching Rays Coaching and Wellness ☀️

This was an incredible project for a wonderful client. Lisa Ralston is ready for a new chapter, for both her career and her life.

After retiring, she launched her new coaching business to help women of all ages discover balance, purpose, and peace. Starting a new business is no small task, and she knew she wanted a solid foundation to build on. So she came to Heart Shine Brand Design for a custom logo, brand, and website that truly speak to the heart of the women she feels so called to serve.

🧡💛 Together, we connected to what makes her work so unique and special, refining her message and aligning her visuals to match.

Her brand strategy is to be warm, radiant, and joyful, with an inviting message filled with hope. By using light, bright imagery paired with positive messaging, her goal is to speak directly to the heart of her ideal client.

💖 What sets Lisa apart is her genuine care and the radiant love she brings to her teaching and coaching. So her brand is infused with warm, golden energy that make the viewer feel safe, hopeful, and welcomed.

With this brand, she can draw in those who, like she was for so many years, are weary and in need of a healthier, more balanced way to live.

💻 Once her brand was complete, I created her Squarespace website (https://www.catchingrayscoaching.com), designed her business cards, and optimized the graphics and information on her Facebook, Instagram, and LinkedIn accounts (personal and company).

It was a joy working with Lisa to bring her beautiful brand to life, and I can't wait to keep cheering her on and supporting her work!

~Heidi
Heart Shine Brand Design

Catching Rays Coaching & Wellness

09/15/2025

Monday reminder: stay connected to your dream.

In the hustle and bustle of our everyday lives, it can be easy to forget to connect to our dreams.

Our hopes.
Our passions.
Our "big picture" goals.

Are you too busy moving through busy days to reflect on your inner journey?

Do the practicalities of adulthood crowd out the dreams of your adolescence and youth?

Let this be your reminder to pause, reflect, and reconnect with those dreams of yours.

-To start that business.
-Grow your skills.
-Expand your awareness of what's possible.

To me that's what branding is all about. Rising above the everyday motions to reconnect and ensure your brand fully embodies your vision and dream.

Does your brand truly represent the heart and purpose of your business dream?

If not, I'm here to help.
Reach out and let's give your dream business the brand it truly deserves.
~ Heidi
Heart Shine Brand Design
San Marcos, CA

06/27/2025

The Signs Are UP for The Vintage Fit in the North County Mall! 🎊

I joyfully designed this logo for a nonprofit resale boutique that sells gently used clothing with purpose and style. You can now spot The Vintage Fit in the mall — their signs are officially up and they couldn’t be more excited!

The Vintage Fit empowers adults with disabilities, providing them with the fun and rewarding experience of having their own job to grow in confidence and life skills.

💖 Every step brings them closer to opening their doors and welcoming you into a space built on community, purpose, and possibility.

Visit their page to learn more: https://www.facebook.com/profile.php?id=61576248734929
Opening day coming soon! ✂️

~Heidi
Heart Shine Brand Design

05/20/2025

This was a fun, exciting logo design!
My client is opening an upscale resale clothing store in the Mershops North County mall next month and came to me for a logo that will go on the storefront sign.

💼 She wanted a logo that felt vintage yet sleek and elegant. She loves the imagery of antique luggage, because the clothes in the store have already seen so many adventures.

The best part of the store? Many of the employees will be special needs adults from the day camp program my client also runs. These incredible humans get to enjoy the fun and rewarding experience of having their own job, helping them grow in confidence and life skills.

🍃 This nonprofit endeavor will benefit the community, save beautiful clothes from landfills, and equip worthy men and women to be proud of their place of work.

Stay tuned for more photos as the store and its online presence come to life!

~Heidi

03/18/2025

Elegant, stylish brand reveal for a Life and Career Coach!

Certified Life and Career Coach Dana Kraml is launching her new coaching business to help high achieving women avoid burnout by grounding into purpose and maintaining a healthy balance between work and life. She needed everything for her brand: logos, colors, fonts, vibe, messaging, the works!

So she came to Heart Shine for a completely custom logo, color palette, and brand vibe that reflect her heartfelt, passionate messaging.

🔆 With this brand, Dana can show up and design her marketing materials with confidence, consistency, and style. With the messaging guide, she can write and speak about her business in a compelling, strategic way.

Now that her brand is complete, I am creating a Squarespace website and optimizing her LinkedIn profiles so Dana and DKNJ Coaching & Consulting can confidently attract and connect with her audience.

🧡 Do you love this brand? Share your love in the comments below!

~Heidi
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Heart Shine Brand Design
http://heartshinebrand.com
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03/12/2025

What's all the buzz around color psychology anyway? 🎨
Colors have a big emotional impact on viewers, which makes it a powerful tool to leverage in your business. From marketing to sales and throughout the client experience, the colors you use in your brand matter.

When I create a brand color palette for my clients, I always start with color psychology.

✨ What the color makes the viewer feel.
✨ What message the color conveys.
✨ What the color represents.

Each color choice helps to:
🌈 Convey a message about your business
🌈 Make your audience feel a certain way
🌈 Influence reactions and decisions

This graphic is a simplified summary of basic color psychology. You can dive deeply into this topic and discover so much more about each color and the different nuances. Any consideration is better than nothing for your own small business brand!

Have you leaned into color psychology in your brand? Tell us in the comments below!
~Heidi Slack
Heart Shine Brand Design
http://heartshinebrand.com
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03/07/2025

Happy International Women's Day 2025 ♀️💖

As a woman-led business owner and female entrepreneur, I know how privileged I am to be able to call my own shots. To earn my own money. To choose my own clients and do the work that I love every single day. To show my daughters and son that they can build their own business and follow their own dream.

Not only that, but I get to meet and collaborate with the most talented and dynamic women imaginable! Every day I wake up smiling because of the opportunities this business has brought me and my family.

Now, more than ever, we need to stay strong in the face of challenges and trials. To never stop standing up for ourselves and those in need. To hold tight to our values and keep our dreams always in sight.

You matter.
Your business matters.
Keep going, you beautiful woman!!

Thank you all for sharing in this incredible business journey, and let's keep lifting each other up!

~Heidi
Heart Shine Brand Design
http://www.heartshinebrand.com
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Address

San Diego, CA

Opening Hours

Monday	9am - 4pm
Tuesday	9am - 4pm
Wednesday	9am - 4pm
Thursday	9am - 4pm
Friday	9am - 4pm

Website

http://HeartShineBrand.com/, https://www.linkedin.com/company/heartshinebrand

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