Music Store Media

06/22/2022

Who knew encryption could be so groovy?

https://www.cloudflare.com/learning/ssl/lava-lamp-encryption/

04/27/2022

Review and reputation management is essential.

"98% of consumers say reviews and ratings are the most influential factor in making a purchase, surpassing things like pricing and free shipping, according to a 2021 survey by PowerReviews."

New research reveals that two-thirds of marketers believe reputation management is a concern and a challenge. Here are some helpful tips to meet the challenge.

04/15/2022

It's rare when one song can change musical tastes for years to come.

The iconic blue guitar played by late Nirvana frontman Kurt Cobain will be publicly auctioned for the first time in April. The Fender Mustang electric guitar made its debut in the music video for Nirvana's hit song "Smells Like Teen Spirit" and gained attention as the band's fame skyrocketed.

04/13/2022

Product demos can be an effective way to connect your brand to the products that you sell.

"84% of consumers say that they’ve been convinced to buy a product or service by watching a video. More recently, images and videos have even evolved further to be three-dimensional — and customers are twice as likely to purchase a product if it has a 3D product image rather than a flat image."

https://www.doorcounts.com/2022/03/29/retail-traffic-trends-71-visual-commerce-simplified/

04/11/2022

What SEO can do for you.

04/11/2022

When is the right time to update your logo?

New logo, ‘Seize the Yay’ campaign will help the ice cream chain broaden its appeal and restore its reputation for innovation, execs say.

04/04/2022

Customer service and appreciation is often inexpensive and has great dividends.

A small gesture from a brand can mean a lot to a customer. Here are 40 cheap ways for any brand to show customer appreciation.

03/26/2022

Saddened to read this. RIP.

Taylor Hawkins, drummer for the rock band the Foo Fighters, died Friday in Bogotá, Colombia.

03/18/2022

"93% of consumers say they typically travel NO MORE than 20 minutes to make everyday purchases."

This is why local SEO is so important. Are you beating your competition on the SERP?

How much does local, in-store, brick-and-mortar retail matter? Has the retail-apocalypse doomed local merchants? Not on your life. See just how far are consumers are willing to travel to make regular purchases. We conducted a national survey - here are the results.

02/08/2022

How is your email marketing program doing?

The average email open rate is 22.02%.
The average email click-through rate is 2.13%.
The average email click-to-open rate is 10.12%.
The average email unsubscribe rate is 0.12%.
The average email spam complaint rate is 0.01%.
-GetResponse Benchmark Report

02/07/2022

Always focus on value.

Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent). The report also notes that consumer expectations for discounts are falling.

02/05/2022

Facebook can be a great tool for companies that connect with their prospects and customers from inbound phone calls.

98.3% of Facebook users access the app on mobile. (Statista, 2021) (Source: https://www.hubspot.com/marketing-statistics)

Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more.