Delightful Ads, San Diego, CA (2026)

08/21/2023

🤔 Struggling with your ad results or overwhelmed by the tech set-up? I'm here to help! 🛠️

📞 Dive into a transformative 1:1 Power Hour with me.

From untangling tech troubles 🖥️ to refining your copy and creatives,🎨 I've got your back.

👀 You’ll get an expert’s eyes on your ads to make sure you’re getting the results you deserve.

Book a Power Hour and let's get to work so you can supercharge your ad campaigns!

If you’re interested, send me a DM or drop a comment below! ⬇️

05/19/2023

Cost Per Lead isn't a one-size-fits-all deal!

It could be anything from a mere buck 💵 to several hundred dollars for each lead. 😱

And, like the weather, it can change based on outside factors like the time of year or how much it costs to advertise.

Here’s the TRUTH: A cheap lead is not always a quality lead.

Sure, CPL is super important to keep an eye on and improve, but the real deal is how much 💰 your business can MAKE from each lead.

First things first – you gotta give your LCTR (Link Click-Through-Rate) and CR (Conversion Rate) some TLC to score the lowest possible CPL for your ads.

If your LCTR is over 1% and the Conversion Rate of people who click the link and turn into leads is on point (as in, meeting industry standards for the action you want), then you know your ads are crushing it. 🎯

Next up, it's EPL (Earnings Per Lead) time! 🕒 Calculate the magic number by dividing the total amount your business raked in during a specific period by the number of leads you got.

Here's the important part: A CPL is deemed a success when it's LOWER than the EPL.

Check out this example: If the CPL is $50 and the EPL is $500, your business is pocketing a profit of $450 per lead.

In that case, keep throwing money at those ads, no matter how your CPL stacks up against others or industry averages. 🚀💪

It's not about comparing yourself to others.

It's about what's right for YOUR business.

Makes sense?

05/18/2023

🥳 Here's some exciting news to share about our latest ad campaign for a new client (they’re launching a membership for women of faith in the B2C space).

Over 13 days, we put a total of $4,437.79 into Conversion ads to gather leads.

The outcome?

A whopping 5,029 leads for just $0.88 each! 🎉

Our Link Click-Through Rate was 1.45%, soaring above the gold standard of 1%!

And the cherry on top?

The conversion rate from link click to lead was an impressive 56%, nearly doubling the minimum metric of 30%. 🚀

But, there's more!

Those same amazing ads also led to 1,218 Post Saves and 321 Post Shares.

That's right, 321 times someone loved our ads so much they shared them with their friends.

(Talk about free advertising!) 📢

Remember, Post Shares are the number of times the ads were shared, either on people's own Timelines, in groups, on Pages, or even in Instagram inboxes.

(But take note, Meta only tracks the shares that happen while the ads are running, not the engagement they get after they're shared on another Page or person’s timeline.)

Not only did this client successfully grow their email list through an effective ad campaign, but they also saw a boost in their website traffic and social media interaction.

➡️ Now, they have an incredibly large pool of interested people to target in the future with ads for their paid offers.

We’re excited to see even more fantastic results in the future! 🏆🌟

If your business could use results like this, apply for a free call to see if we’re a good fit to work together.

04/25/2023

What is the driving force behind your behavior? What things form your basic belief system?

Those are your core values.

For my business, I wanted to be clear on my core values to anyone who came across my page or website.

They are pretty simple, really.

✨ Results-Driven for Bigger Impact. We use our God-given gifts in service to our clients to help them make a bigger impact in this world.

✨ Integrity. We help our clients advertise effectively with integrity, and we follow through on what we say.

✨ Excellence. We value excellent service and believe attention to detail leads to greater levels of excellence.

✨ Delightful. Every person deserves a delightful experience. In every interaction, we strive to make it a delightful one.

✨ Positive. We choose to have a positive mindset and a “figure-out-ability mentality".

These core values help keep me focused, grounded, and guide my decisions both in business and in life.

Your values are your compass. What's guiding you? 👇

03/31/2023

🔐Did you know that advertising can be the key to unlocking success in scaling a business?💥

Bruce Fairchild Barton once said, "Advertising is the great public solvent, the leaven which permeates the entire dough of business." Yesss, preach it!🙌

This quote still rings true today.💯

Advertising is an essential element for businesses to spread their message and reach their target audience like a boss.🎯

Through advertising, you can:

✅ Build brand awareness, making you the talk of the town.

✅ Communicate your unique value proposition, cuz we know you're one-of-a-kind.😉

✅ And showcase your products or services, strutting them like a runway model.💃

Effective advertising can also influence consumer behavior, 📈drive sales, and create a great reputation for a business in the marketplace.

🤔But, hold up, advertising isn't just about selling products or services.

It's also a way for businesses to connect with their audience and build relationships like a social butterfly.🦋

By creating compelling advertisements that resonate with their target audience, businesses can foster a sense of loyalty and trust, which can lead to long-term customer relationships.💕

So, consider the power of advertising and how it can help your business grow. Time to make those ads pop! 🎉

03/13/2023

I love traveling. ❤️ I’ve been in San Diego with my husband for the past 5 days. It’s just beautiful here.

It’s been an absolute joy to explore this city with my favorite person in the whole world, visit incredible places, and marvel at God’s creation.

It’s been a blast!

David is on his way home now, but I get to stay for the week to attend Social Media Marketing World.

And this year, I get to attend with my oldest!

I can’t wait to connect with so many of my friends in the marketing and advertising world. Many of whom will be speaking!

Exciting days are ahead!

01/06/2023

Ready to connect with other believers in the marketplace for training and encouragement? Join me in Nashville on April 27–29 at the 𝐂𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 for expert training, business-leader best practices, inspiration, actionable content, and FUN!

Click my affiliate link here to get $50 off your ticket today! >>> https://checkout.hopewriters.com/httpswwwchristianentrepreneursuscec/?coupon=JENNMARTIN

12/05/2022

🌴Sign up to receive the Delightful Updates bi-monthly newsletter so you can stay "in-the-know" with the latest in digital advertising.

Sign up here. ⬇️
https://DelightfulAds.com/Delightful-Updates

12/01/2022

🤷🏻‍♀️ If you’re wondering if Meta ads are even worth running anymore, you’re not alone.

With TikTok’s rise in popularity, Meta’s plummeting stocks, and the tech giant’s recent announcement to lay off 11,000 employees, it’s easy to see why many are saying, “Facebook is dead!”

It’s actually quite the opposite!

➡️ In the latest blog, I share why Facebook and Instagram ads are STILL the most effective and cost-efficient way to get more leads into your business. And WHY you should be using them NOW to continue to grow your email list specifically.

👇Click HERE to read.👇
https://delightfulads.com/2022/11/19/build-your-email-list-with-social-media-ads/

11/15/2022

How do YOU define "entrepreneur?"👇️👇️👇️

Here's what Webster says . . . en·tre·pre·neur: "a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so."

This entrepreneurial journey is SO much more than this. ⬆️

To me it's Freedom. Creativity. Faith-Building. Enjoyable. Challenging. Relational . . .

It's more than just about being my own boss.

✅ It's allowed me the freedom to be home with my family.

✅ To meet amazing people all over the world.

✅ And to use my gifts to glorify God and make an impact here on earth.

Did you know I'm a 3rd-generation entrepreneur?!

My dad and grandfather owned their own businesses.

(My dad just "retired" after 50 years. But he hasn't stopped working because he loves it so much.)

I'm thankful for the examples they set for me and my family.

Now my oldest aspires to own a business one day, too. ❤️

So, for my entrepreneurial friends . . .

What does it mean to you to be an entrepreneur? 👇️

11/14/2022

Social media ads . . . 👏Just. 👏Plain. 👏Work.

No wonder top online business owners pour millions of dollars into advertising each year!

When done right, ads have the ability to lift a business to the 7- or 8-figure mark and multiply your impact 10x (or more!).

But if your business isn’t ready for ads, you’re almost certain to lose money!

It's important to make sure you're ready before diving in.

🗒️This free checklist will help you determine if you're ready, AND when you'll be ready to hire help.

Download this free checklist now and get started on your path to success!

Click here to download! ➡️ https://delightfulads.com/the-ads-readiness-checklist/

10/20/2022

🙈 When you're just getting started running ads for your business, it can be a little scary & intimidating.

I get it. You don't want to waste time or money. And you're not sure who to trust when it comes to hiring an ads manager.

🌴I'm here to help.

Facebook, Instagram, & TikTok ads are an incredible tool for businesses of all sizes. But you might be worried about making a mistake & wasting your hard-earned money.

That’s why I’m introducing my 𝗙𝗶𝗿𝘀𝘁 𝗦𝘁𝗲𝗽𝘀 𝗔𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗮𝗰𝗸𝗮𝗴𝗲.

It’s a great way to get started with outsourcing your advertising on a minimum budget (without the long-term commitment).

With this package, we’ll focus on 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 (i.e. – getting more people onto your email list.)

𝐍𝐎𝐓𝐄: This is best suited for entrepreneurs with big-impact, big-income goals who know that this is just the beginning.

Here are a few things to consider to know if this is the right fit for you:

✅ You already have a proven offer with a converting funnel & you’re ready to 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥 𝐥𝐢𝐬𝐭 𝐭𝐨 𝐚𝐦𝐩𝐥𝐢𝐟𝐲 what’s already working.

✅ You have a juicy lead magnet that’s 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐝𝐬.

✅ Your 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬 are good, & you have funnels that are already working.

✅ You want to get your foot in the door working with an expert (& start on a 𝐦𝐢𝐧𝐢𝐦𝐮𝐦 𝐛𝐮𝐝𝐠𝐞𝐭).

✅ You want to see if paid ads can 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 (WITHOUT a long-term commitment).

JUST IMAGINE . . . having an expert running all aspects of your ads for you!

We’ll see what’s working (& not working) in a short amount of time.

& you’ll receive weekly reports so you stay “in the know” of the results.

PLUS, you’ll have an expert’s eyes on interpreting the data to get you the best results possible (so you’ll know when you’re ready to SCALE!). 📈

❌ You won’t have to be in your ad account day in & day out.

❌ You won’t have to spend hours on chat support when issues arise (& they inevitably do!).

❌ You won’t have to stay on top of the newest/latest ad techniques that are working best right now.

INSTEAD, you can use your time focusing on other income-generating activities (so you can keep doing what you do best!).💃

𝐅𝐢𝐫𝐬𝐭 𝐒𝐭𝐞𝐩𝐬 𝐀𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐚𝐜𝐤𝐚𝐠𝐞
(Requires a 2-month minimum contract.)
Investment: Starts at $1,000/month. (Does not include ad spend, which is a recommended 𝗺𝗶𝗻𝗶𝗺𝘂𝗺 of $1,000/month.)

If you’re ready to 🚀SKYROCKET the growth of your business with social media advertising (& don’t want to do it on your own), click HERE👇 to apply to work together.
https://hello.dubsado.com/public/form/view/6327462843072e05f5e33cd1

Delightful Ads

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