itsellieabrahamson

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itsellieabrahamson

As a small business owner, you don't have enough hours in the day to tackle your to-do list alone. I Hey there, I’m Ellie, your future marketing specialist!

I live in beautiful San Diego, CA with my younger sister, Sarah. I’m a former NCAA D1 Cross Country & Track athlete / pro-triathlete / pro-runner turned freelance marketing specialist / casual runner / caffeine addict ;)

I love all things creative and fitness and have been in the marketing world since graduating from college 3 years ago (Wake Forest University alum right here - go Deacs!). I know

how time-consuming the back-end elements of running a business can be, especially for budding entrepreneurs like you. I launched my freelance marketing specialist business to help you tackle your to-do list. I take graphic design, web design and social media management off of your plate so you can focus on doing what you love instead. Looking to outsource tasks like these? Let's chat.

04/08/2022

🚧❣️We’re still working out the final kinks on our website.❣️🚧

(i.e. Ellie needs to recharge with a day off, exercise and SEVERAL cups of coffee).

FINAL WEBSITE and new services launch Monday, April 11th.

Stay tuned, my peeps.

You don’t wanna miss it ;-)

04/06/2022

slays…

And so does my new website! Launching THIS FRIDAY, April 8th 🚀

I’m almost as excited as I was to find this lime green jacket for $15 ;-)

Let’s freakin’ GO 🔥

07/28/2021

*WARNING: LONG RANT ALERT*

Yesterday, I got stuck in traffic after driving to get my third ear piercing RE-pierced (long story short: do not go to Claire’s), and my thoughts started to wander, as they do…

I thought about the slow car in front of me, my breakup, my upcoming Europe trip, dinner (lol) and naturally, work.

I thought back to when I first started this business in September 2020. When I had 0 clients, $0 and 0 idea what I was doing other than posting to this business Instagram in hopes that a potential client would notice.

And then my thoughts flashed forward to February 2020: the month I finally hit enough income & stability in my business to quit my 9-5.

And I remember feeling scared s**tless to tell people.

I didn’t even tell my parents for 2 weeks because I didn’t think they’d support it (I legit hid my Instagram story from my mom…sorry, Mom).

But when word finally did get out, I received WAY more support than I could’ve ever imagined.

People began reaching out to me for advice, sending me referrals and even setting up coffee/lunch/dinner dates to discuss business in person (like I’m an entrepreneur or something…WUT).

And it’s just CRAZY to me because honestly, I still feel like I don’t know what the hell I’m doing. I suffer from imposter syndrome daily. I compare myself to other social media managers. I feel like I’m not doing enough or making enough money. I’m scared to outsource. I’m worried I could lose all my clients overnight…the list goes on.

But you know what? I’M WORKING FOR MYSELF. And that’s something to celebrate!

So celebrate with me today, whether you just started your business or you’re 10 years in, because that s**t takes guts.

Who’s with me? ⬇️

07/09/2021

*Unpopular opinion*

Take. your. business. S L O W.

“Hustle hustle hustle”
“Grind grind grind”
“Work while they sLeEp”

…admit it. We’ve all bought into the hustle mentality as a business owner (yep, myself included).

💰 You book that extra wedding on the weekend.

💰 You stay up past midnight to get that last round of edits done.

💰 You wake up at 5am thinking you’ll get more work done (only to hit snooze until 7am).

And when asked how you’re doing, you respond with:

“I’m SUPER busy growing my business right now, but I’m really good!”

…

Guilty. is. charged.

Like you, I associate busyness with success 🙋🏼‍♀️

If I’m not “busy” doing something 24/7, I feel like the laziest person on the goddamn earth 🆘

But *REALITY CHECK*: you can’t do it all. And you SHOULDN’T do it all.

Get your 8 hours of sleep, learn to say “no” and learn to OUTSOURCE what you don’t have time for (or simply don’t like to do).

As says: “if somebody can do something 80% as well as you think you can do it yourself, then you’ve got to let it go.”
..and she turned $5,000 into a billion-dollar fortune.

Who else is learning to say “no” this year?! 🙈⤵️

06/18/2021

NORMALIZE NOT HAVING YOUR SH*T TOGETHER

✨all the time✨

I don’t know about you, but I’m so tired of showing up on here like I have it all together.

I get it, when you own a business, you have to build trust & authority for people to invest in you.

But why does that have to mean perfect feeds, perfect copy and perfect stories?

Yes, pretty sells, but so does MESSY.

*Hear me out*

I don’t mean throwing together a mismatching Canva graphic, writing a caption with typos and calling that authentic 😂

I mean showing up as the real YOU in your posts and stories by sharing an imperfect selfie, opening up about your current business struggles, and maybe even letting us in on your personal life *gasp*

This week, I went through a break up, and I had stay up until midnight on Monday, Tuesday & Wednesday to get my work done. Does that make me a *bad* business owner? NO. It makes me a freakin’ HUMAN.

Sometimes we have s**t going on in our personal lives, sometimes we overbook (or underbook) ourselves, and sometimes we don’t know what the hell we’re doing!

The point is to SHARE these struggles along the way (and how you’re fixing them!) because I SWEAR, every single time I’ve opened up in my posts and stories, I’ve started conversations, which led to relationships, which led to clients.

Okay motivational speech over lmao. Back to getting my s**t together 🤓💫

06/09/2021

How I jumped from 238 monthly views on Pinterest to 22,000 monthly views in just 2 WEEKS!
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1. 𝑰 𝒄𝒖𝒓𝒂𝒕𝒆𝒅 𝒂𝒍𝒍 𝒐𝒇 𝒎𝒚 (𝒇𝒍𝒐𝒑𝒑𝒆𝒅) 𝑻𝒊𝒌𝑻𝒐𝒌𝒔 𝒕𝒐 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝑰𝒅𝒆𝒂 𝑷𝒊𝒏𝒔 (formerly known as Story Pins). This is how I went “viral” and how I recommend you go viral too!
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2. 𝑰 𝒖𝒔𝒆𝒅 𝑺𝑬𝑶-𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆𝒅 𝒕𝒊𝒕𝒍𝒆𝒔 𝒕𝒉𝒂𝒕 𝒔𝒊𝒎𝒑𝒍𝒊𝒇𝒚 𝒅𝒊𝒇𝒇𝒊𝒄𝒖𝒍𝒕 𝒕𝒂𝒔𝒌𝒔 (example: “3 Easy Ways to Do Pinterest SEO Research”). Remember: people ALWAYS want an easy fix - these types of titles will entice more clicks 😉
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3. 𝑰 𝒑𝒓𝒐𝒗𝒊𝒅𝒆𝒅 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔 𝒕𝒐 𝒑𝒓𝒐𝒃𝒍𝒆𝒎𝒔 𝒚𝒐𝒖 𝒄𝒂𝒏’𝒕 𝒆𝒂𝒔𝒊𝒍𝒚 𝑮𝒐𝒐𝒈𝒍𝒆 𝒕𝒉𝒆 𝒂𝒏𝒔𝒘𝒆𝒓 𝒕𝒐. Before you write your next blog, ask yourself: what type of content does your target client NEED to read? Think more “how to” content vs. weddings.
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Need Pinterest for your business but don’t know where to start? Girrrl I GOTCHU! I now offer one-time Pinterest business account set-ups. I do extensive keyword research in your niche to create your SEO-optimized profile & boards, and then we hop on an in-depth Zoom call to walk you through the platform.
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I’m obsessed with Pinterest, and you will be too!!! Shoot me a DM & let's LEVEL UP YOUR BIZ this month 💥

04/27/2021

Wedding photographers!!!
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If you’ve been using Pinterest but struggled to increase your website traffic and actually book a wedding, then this post is for you!
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To uplevel your Pinterest game, do the following:
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✅ 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒚𝒐𝒖𝒓 𝒏𝒂𝒎𝒆 𝒂𝒏𝒅 𝒃𝒊𝒐 𝒘𝒊𝒕𝒉 𝒌𝒆𝒚 𝒘𝒐𝒓𝒅𝒔. Pinterest operates as a search engine, making SEO critical to win on this platform. Example: Insert Name Here | San Diego Elopement Photographer. Bonus: If you use a cute icon as part of your branding, use that instead of a “|”. This will add a lil personality to your otherwise generic bio 🤩
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✅ 𝑬𝒏𝒂𝒃𝒍𝒆 𝒓𝒊𝒄𝒉 𝒑𝒊𝒏𝒔! If you have a blog, you NEED rich pins. Rich pins add a bold title and snippet of your blog’s meta description to EVERY pin, in addition to the standard pin description & URL link. Google “enable rich pins for [insert website host here]”, and you’ll be on your way to enabling rich pins in no time.
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✅ 𝑪𝒓𝒆𝒂𝒕𝒆 15 𝒏𝒊𝒄𝒉𝒆 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄 𝒃𝒐𝒂𝒓𝒅𝒔, 𝒂𝒏𝒅 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒕𝒉𝒆𝒔𝒆 𝒃𝒐𝒂𝒓𝒅𝒔 𝒘𝒊𝒕𝒉 𝒌𝒆𝒚 𝒘𝒐𝒓𝒅𝒔. Want to book more desert elopements? More San Diego weddings? Determine your dream bookings first and then create your niche boards accordingly. Pro tip: to-be brides search for far more than just wedding locations, so create boards that cater to florals, wedding decor & signage as well.
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✅ 𝑴𝒂𝒌𝒆 𝒑𝒊𝒏𝒔 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄𝒂𝒍𝒍𝒚 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒆𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝒃𝒍𝒐𝒈 𝒑𝒐𝒔𝒕𝒔. I use Canva to create ~5 pins per blog post. These pins include an enticing vertical photo, an overlay with the blog title, an overlay with a short but spicy blurb about the blog & an overlay with my client’s website URL.
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✅ 𝑨𝑼𝑻𝑶𝑴𝑨𝑻𝑬. If you haven’t automated your Pinterest with yet, DO IT. I go into Tailwind every Sunday and schedule out 100-200 pins for the week. This comes out to 15-25 pins per day, 30% original pins and 70% other's people's.
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𝑺𝑨𝑽𝑬 this post for later! Or if you’d rather a Pinterest manager do the hard work for you, hit me up 📩

04/23/2021

𝑭𝑹𝑰𝑫𝑨𝒀 𝑭𝑬𝑨𝑻𝑼𝑹𝑬 𝑨𝑳𝑬𝑹𝑻!

Today I'm featuring 3 of my FAVORITE Pinterest strategists to follow on the Gram. I've been following these lovely individuals since last year, and they've all inspired me to pursue Pinterest management as one of my primary social media services 💕

1. - okay if you're not already following this guy, what are you doing?! He consistently puts out 🔥 Pinterest content and entrepreneurship advice, and his back story is incredibly inspiring (partying every weekend ➡️ 5-figure months). I invested in his Pin to Sales course back in January, and it gave me all of the tools I needed to start offering Pinterest management to my clients. Go check it out if you haven't already!

2. - this girl is a QUEEN when it comes to social media management for wedding creatives. She's also a huge motivator when it comes to outsourcing - in under a year, she's already invested in team members, bookkeeping & multiple rebrands. Much like Willow, she has an empowering back story: her parents kicked her out at 18 for being gay and told her she wouldn't last 6 months on her own...now she's a freakin' CEO at 19 making six figures and living with the woman she loves. If that's not goals, I don't know what is.

3. .airola - if you're a new VA or health/wellness professional, you NEED to check out this girl's content. She went IN on Pinterest a few months back, growing her own Pinterest to 50k monthly viewers in 1 month and creating her own Pinterest course, Pin Boss, as a way to further support her followers. She's also posted consistently on Instagram ever since I found her account back in September, and I've seen this consistency pay off in her growth. Give her a follow!

Do you know of another 🔥 Pinterest strategist?! Leave their handle down below! ⬇️ Let’s spread the love together 💕

04/20/2021

WEDDING CREATIVES…

Here are Pinterest’s trend predictions for 2021! We’re already a quarter of the way through the new year, so if you haven’t hopped on these predicted trends yet, DO IT.

Incorporating these topics into your blogs and pins will maximize your chance of being found in Pinterest search, driving more *quality* traffic to your website, and booking those final weddings for 2021 and 2022.

𝑭𝒖𝒏𝒇𝒂𝒄𝒕: In 2020, 8 out of 10 of Pinterest’s trend predictions for 2020 came true. Pinterest’s analytics team knows what they’re talking about, people, so get pinning (strategically 😉)!

Save this post for later to say on your blogging & pinning “A” game 💕

04/19/2021

Idk about you, but...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Whenever I consume more than I create, my anxiety goes ⬆️ and my motivation goes ⬇️.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I love gaining inspiration from others' content, but if I'm not careful (i.e. I spend longer than 60 minutes engaging on the Gram per day), I end up feeling overwhelmed, insecure or like I need to buy someone's $1500 course LOL.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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At the end of the day, remember this: nobody has the "right" answers when it comes to creating content.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Being yourself, providing value and engaging consistently with your ✨target✨ audience matters so much more than posting the “right” thing or following the “right” content strategy.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In other words, people buy from PEOPLE. Own your personality on social media, and watch magic happen 💫⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Comment a 🥳 down below if you agree ⤵️

04/15/2021

Let's talk about...
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✨Pinterest baby✨
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I don't know about you, but Instagram has been 𝒔𝒕𝒓𝒆𝒔𝒔𝒊𝒏𝒈 𝒎𝒆 𝒕𝒉𝒆 𝒇 𝒐𝒖𝒕 lately.
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While I love looking at aesthetic feeds as much as the next 20 something girl, I'm over feeling bad about myself and putting in 𝑯𝑶𝑼𝑹𝑺 of work on this app, only to see minimal growth for my business.
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For all of my bad ass wedding photographers out there, I'm recommending PINTEREST for business in 2021. To get my clients started on Pinterest, I do the following:
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1. 𝑺𝒆𝒏𝒅 𝒂 𝒅𝒆𝒕𝒂𝒊𝒍𝒆𝒅 𝒃𝒓𝒂𝒏𝒅 𝒊𝒅𝒆𝒏𝒕𝒊𝒕𝒚 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒏𝒂𝒊𝒓𝒆. Yep, I give you homework, but this homework is CRITICAL for me (and you) to better understand your personal brand, target customer segments and business goals.
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2. 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒚𝒐𝒖𝒓 𝒃𝒊𝒐 & 𝒃𝒐𝒂𝒓𝒅𝒔. I do extensive keyword research within Pinterest to set up your bio, board titles and board descriptions with the best key words & phrases in your photography niche. This enables your target audience to find your content when they search.
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3. 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒛𝒆, 𝒄𝒓𝒆𝒂𝒕𝒆 & 𝒂𝒖𝒕𝒐𝒎𝒂𝒕𝒆. I research trending topics in your photography niche, create optimized pins accordingly & then automate these pins in Tailwind. Your account runs on autopilot, generating leads as you sleep!
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One of my client's monthly viewers shot up by over 50,000 viewers in just 1 MONTH. That’s TENS of THOUSANDS of eyes on her content that would be nearly impossible to match on Instagram.
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Take this as your sign to INVEST in Pinterest this year. I know you've been putting it off, but girl, it's time to level up your lead generation and book more shoots!

Comment a 🤍 below if you’re in love with Pinterest as much as me ⤵️😍

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San Diego, CA
92009

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http://www.ellieabrahamson.com/

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