5 North Media

5 North Media In-store media solutions to help you connect with your customers and grow your business.

When shoppers pass by dozens of storefronts without a second glance, what makes them stop and walk in?That's the challen...
09/29/2026

When shoppers pass by dozens of storefronts without a second glance, what makes them stop and walk in?

That's the challenge Intertoys, a leading toy retail chain with over 200 locations, set out to solve with Mood Media. As an affiliate of Mood Media, we love sharing stories like this one because it shows exactly what's possible when the right sensory strategy comes together. The result was a retail approach that layers digital engagement onto the hands-on, playful shopping experience that's defined Intertoys for 50 years.

Here's what Mood Media built:

📢 Entrance Impact: High-impact digital promo boards installed at store entrances, built in durable, mobile casing that flexes across compact city stores and spacious XL formats alike.

🎪 In-Store Signage: Digital screens tailored to each "play world," bringing global campaigns to life within the specific product categories they support.

💻 Centralized Control: Mood Harmony, the platform powering it all, lets the Intertoys marketing team manage every screen across every location from one place. New campaigns go live network-wide in minutes.

🎵 Sound: A custom music program built around four pillars, family-friendly, trustworthy, playful, and accessible, creating a welcoming atmosphere for kids and parents alike without ever overpowering the experience.

The result: a scalable, future-ready foundation that keeps the brand consistent everywhere it shows up, from permanent stores to pop-ups and major events like LEGO World.

"We see our stores as our brand's most important marketing asset," said Celvin de Bie, Head of Marketing at Intertoys. "Adding a digital experience to the physical store not only enriches the shopping experience but also bridges the gap between our online activities and the offline world."

This is the kind of transformation possible when sight, sound, and strategy work together. Curious what it could look like for your business? Contact us today.

With physical retail projected to drive 72% of total U.S. sales through 2028, it's time for stores to evolve beyond mere...
09/25/2026

With physical retail projected to drive 72% of total U.S. sales through 2028, it's time for stores to evolve beyond mere transaction points. According to Mood Media's research, 67% of shoppers enter stores looking for inspiration, not just specific items.

This presents a prime opportunity for brands to influence customer behavior through coordinated sensory engagement. By crafting an immersive and inspiring environment, you can captivate your customers' senses and turn shopping into an unforgettable experience.

Are you ready to transform your retail space and inspire your shoppers?

Traditional marketing primarily engages sight and sound, but adding the power of scent can transform your customer exper...
09/23/2026

Traditional marketing primarily engages sight and sound, but adding the power of scent can transform your customer experience. Targeting the sense of smell allows you to tap into emotions and memories, making your brand more memorable.

People are 100 times more likely to remember something they smell compared to what they see, hear, or touch. By introducing the right scent, you can craft an experience that is elegant, welcoming, or exhilarating, aligning perfectly with your brand identity.

These sensory associations significantly influence how your patrons spend their time and money, creating a lasting impact. Ready to make your brand unforgettable? Explore the benefits of scent marketing today!

When the project calls for a little extra muscle… we bring it. 💪Another day in the field making sure the details get han...
09/23/2026

When the project calls for a little extra muscle… we bring it. 💪
Another day in the field making sure the details get handled, the systems get built right, and apparently nobody skips arm day.

Did you know that the right music can significantly influence customer behavior and enhance their shopping experience? A...
09/21/2026

Did you know that the right music can significantly influence customer behavior and enhance their shopping experience? At 5 North, we’ve discovered that music isn't just background noise - it's a powerful tool that keeps customers engaged and encourages them to linger longer in your store.

By curating playlists that align with your brand identity and resonate with your target audience, you can create an atmosphere that captivates and inspires shoppers. Whether it's upbeat tunes that energize or mellow melodies that soothe, music helps craft an environment that promotes positive emotions and boosts sales.

Let us help you find the perfect musical mix to elevate your store experience and keep your customers coming back for more.

What are shoppers researching before they walk in?📱 Electronics & appliances: 62%👕 Clothing & fashion: 44%🚗 Vehicles: 43...
09/15/2026

What are shoppers researching before they walk in?

📱 Electronics & appliances: 62%
👕 Clothing & fashion: 44%
🚗 Vehicles: 43%

These are the categories where shoppers do the most homework before ever setting foot in a store, and that changes what the in-store environment needs to accomplish.

A shopper who spent hours comparing laptops online isn't a closed case. They're highly informed, but often still undecided. The same goes for fashion, where the physical experience does something no product page can: let a customer see, touch, and feel the product for themselves.

Here's the disconnect: most brand investment goes toward the research phase, while the moment of decision, the store itself, is often underdesigned and underleveraged.

🎯 Promotions and signage influence 66% of shoppers, making them the most broadly effective in-store tool.

🖐️ Interactive product experiences influence 41% of shoppers by resolving the uncertainty digital research leaves open.

📺 In-store digital advertising, including screens, audio, and signage, influences purchase decisions for 69% of shoppers.

None of these signals work in isolation. A well-placed promotion, reinforced by strong visual presentation and the right audio, creates a more persuasive moment than any single element could on its own.

The store isn't where decisions start anymore. It's still where they're made. Ready to design an environment that closes the gap between research and decision? Contact us today.

How does your property's soundtrack impact your bottom line? The right audio ambiance can increase guest dwell time by o...
09/07/2026

How does your property's soundtrack impact your bottom line? The right audio ambiance can increase guest dwell time by over 60%—directly driving on-property spending.

In the hospitality industry, atmosphere dictates the entire experience. At 5 North, we design and implement tailored music programs that orchestrate the perfect guest journey—inspiring connection, driving loyalty, and empowering your teams to deliver an unforgettable stay.

Why hospitality brands partner with us:

▪️Expert Curation: Soundtracks mapped directly to your unique brand DNA.
▪️Seamless Control: Effortlessly manage multiple zones or properties from one interface.
▪️Worry-Free Compliance: 100% fully licensed commercial music to keep your locations legally protected.

Contact us today to transform your guest experience!

Quick Service Restaurants (QSRs) are adapting to meet new customer demands.🍴Drive-thrus, fast casual formats, and digita...
08/31/2026

Quick Service Restaurants (QSRs) are adapting to meet new customer demands.🍴Drive-thrus, fast casual formats, and digital technologies like signage and QR codes are becoming even more critical for success.

As an affiliate of Mood Media, we partner with over 50 leading QSR brands globally to provide music, digital signage, and sensory branding solutions. As consumer needs evolve, we evolve with them, ensuring our solutions are tailored to enhance the customer experience!

63% of hotel guests now prioritize a hotel’s atmosphere over price, food, and service. If your growth strategy still rel...
08/28/2026

63% of hotel guests now prioritize a hotel’s atmosphere over price, food, and service. If your growth strategy still relies solely on room rates and occupancy, you're missing the bigger picture.

The blueprint for hospitality success has fundamentally evolved. Modern asset value isn't just about filling beds; it’s about "Dwell Time."
Data shows that keeping a guest relaxed in a curated lobby for just 30 minutes longer correlates with a 12% lift in F&B spend.

That is where traditional metrics fall short, and where sensory design becomes a strategic revenue asset. By seamlessly integrating sound, sight, and scent, you unlock hidden revenue streams from the footprint you already have - while creating an experience guests can't help but share.

Ready to redefine how you measure property success? Contact us today.

Your guests are already listening. Are you making the most of it?Audio messaging is one of the most underutilized revenu...
08/24/2026

Your guests are already listening. Are you making the most of it?

Audio messaging is one of the most underutilized revenue drivers in hospitality. Whether guests are on-property or on hold, every moment is an opportunity to inspire, inform, and convert.

We design and implement targeted audio messaging solutions that guide the guest journey from arrival to checkout and every touchpoint in between.

Here's what sets our approach apart:

🎙️ Strategic Scripting: Professionally voiced content crafted to match your brand persona and speak directly to your guests.
🔗 Seamless Integration: Promotional messaging blends naturally with your overhead music or telephony systems without disrupting the experience.
🎛️ Centralized Control: Schedule time-sensitive campaigns across multiple zones or properties from a single platform.
🤖 AI Messaging Copilot: Draft and optimize scripts instantly to accelerate campaign creation and keep content fresh.

The revenue potential is already built into your guest experience. We help you activate it.

Ready to elevate your guest journey? Contact us today.

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San Diego, CA
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