Wondertree Media

Wondertree Media Video production company based in San Diego, CA serving corporate and commercial clients.

08/13/2019

Episode 04 is live!

In this episode, I sit down with Cheryl Goodman, Head of Corporate Communications at Sony Electronics.

Sony Electronics has long been a household name in electronics. From the early days with the Walkman to the recently released AI-powered robotic pet, AIBO, innovation has always been at the forefront of Sony's products.

But during the 2000s, Sony found itself in a stalemate and more focused on products than the company mission.

In our conversation we explore:

-How Cheryl approached revitalizing Sony’s brand story
-How her background in journalism and PR prepared her for her current role
-The role of CSR and social good in the Sony story
-How Sony’s origin story plays a role in its products
-The challenges in marketing technology consumer products
-Cheryl’s view on influencer marketing
-Much more!

Click below to catch the full episode:

Website: https://wondertreemedia.com/podcast-004-sony-brand-story/
iTunes: https://podcasts.apple.com/us/podcast/campaign-brief/id1472421385
Stitcher: https://www.stitcher.com/podcast/cj-thomas-2/campaign-brief
Spotify: https://open.spotify.com/show/6MK4l7yoevJpuWT67QmEMt?si=ryMAPB1kTBiqxoqJkaiutQV
TuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/Campaign-Brief-p1233350/

08/09/2019

When developing your brand, are you using hard data or making decisions based on gut and values?

This is a question we explore in this clip from my conversation with Gaëtan Fraikin.

Today's digital platforms give us an incredible ability to text various marketing and branding elements and see what performs best with consumers.

How do you leverage this powerful data but still ensure that you're not straying from your long-term brand value?

Would love to hear your thoughts in the comments.

Click below to catch the full episode:
YouTube: https://lnkd.in/gQ_c3v5
Website: https://lnkd.in/g4VeNAY
Apple Podcasts: https://lnkd.in/guYCPbs

08/01/2019

Episode 03 is live!

We sit down with Gaëtan Fraikin (who has played a big role in some notable brands like Roche and Illumina) to discuss how to build a brand than can win long term.

In the conversation, we discuss:
- Why brand is more than a logo and typography
- The role of actions and experiences in branding
- The brand development process
- Building for long-term success
- Opportunities for healthcare brands to differentiate

Click below to catch the full episode:

YouTube: https://lnkd.in/gQ_c3v5
Website: https://lnkd.in/g4VeNAY
Apple Podcasts: https://lnkd.in/guYCPbs

07/25/2019

A lot of people who are in B2B sales and marketing believe that the only thing their prospects care about is return on investment. As a result, you see most B2B marketing focusing on the same thing and taking a very "logical" approach.

Check out this clip with Will Foody, Director of B2B Marketing at Buzztime, where we explore this idea.

If you are selling/marketing to businesses, this clip will provide some insight around understanding your audience so you can craft a more differentiated value proposition.

Check out the full episode at https://wondertreemedia.com/podcast-002-b2b-content-marketing/

07/23/2019

Getting the product positioning right if you sell products online, or are thinking about launching a product online, is critical for success.

In this clip, Mark Pecota talks about the importance of product positioning and a strategy for using pre-orders to help inform your marketing approach before you launch.

Catch the full episode at https://wondertreemedia.com/podcast-001-how-to-position-product-launch/

07/18/2019

We’ve been working really hard on something for the last few months and now it’s time to share it with you! Today, we’re launching a new video/podcast series called Campaign Brief. In this series, CJ sits down with marketing industry leaders and executives to hear stories from their experience.

Go to www.campaignbriefshow.com to check out the first few episodes!

You can get the show wherever you get your podcasts as well as YouTube for the full video episodes.

View on YouTube: https://lnkd.in/gnMRSAs
View on iTunes: https://lnkd.in/gRbSsyb
View on Stitcher: https://lnkd.in/gFaNpek
View on Spotify: https://lnkd.in/gEp-9Pi
View on TuneIn: https://lnkd.in/gJzRM5V

07/11/2019

Recently we had the opportunity to head to New York City and produce this piece for National University's Sanford Harmony program.

Learning that we'd be going to NYC and getting to film Mayor Bill de Blasio was exciting. But the highlight by far was seeing the impact that the program is having on young children.

It always amazes me that growing up we're taught how to read and write but little guidance is provided to us about how to communicate, collaborate, and deal with emotional challenges.

Sanford Harmony is doing some incredible things to change that.

05/21/2019

Excited to learn that we won a Telly Award for the Grateful Patient Stories video that we produced last year with MemorialCare.

It's an honor to be recognized alongside such an impressive group of agencies and creators. There were over 12,000 entries this year.

Big thanks to all involved!

Director/Producer: CJ Thomas
Cinematographer: Austin Atencio
Editor/PA: Rayna Wachs
Client: Candice Wood

Is LinkedIn video a part of your marketing strategy? Make sure you're following these best practices to get the most out...
02/07/2019

Is LinkedIn video a part of your marketing strategy? Make sure you're following these best practices to get the most out of the platform.

Watch this video to learn about:
- The importance of uploading native to LinkedIn
- How to create custom thumbnails to catch attention
- A trick for uploading thumbnails to LinkedIn posts
- How to create caption files for your videos

Watch the video here --> www.wondertreemedia.com/linkedin-video-marketing

If you have any other questions about how to use LinkedIn video or anything else video marketing related let me know in the comments!

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