BOL

09/15/2026

09/10/2026

Big ideas are only the beginning. Bringing them to life is where the real impact happens.

BOL is expanding our technology capabilities with the acquisition of Brandcave, a product consulting and design agency that shares our focus on turning ambitious ideas into meaningful digital experiences.

Together, we’re bringing strategy, creative, design, technology, and AI under one roof, giving our clients more ways to solve complex challenges, build smarter, and move faster.

More expertise. More possibilities. One team.

We’re excited about what this means for our clients and what we’ll build together.

See what’s next for BOL + Brandcave: https://na2.hubs.ly/H07KKht0

08/28/2026

Working remotely means our coworkers sometimes have four legs. 🐾

Meet Bambi, Steven Sparacino's pup and the star of our first Furry Friend Friday! Since our team works from all over, we’re always looking for fun ways to share a little more about the people behind BOL—and the pets who keep them company along the way.

Judging by that crossed-paw pose, Bambi takes her role very seriously.

08/25/2026

1,300% increase in ROI. 👀

But the bigger Baker Hughes story is how they got there.
BOL helped Baker Hughes shift from product-led marketing to a buyer-centric ABM strategy built around data, high-value accounts, and more personalized experiences.

The results speak for themselves:
→ 500+ new contacts from key accounts
→ 100+ marketing-qualified accounts
→ 11 new opportunities
→ 3 closed-won deals
→ 1,300% increase in ROI

What started with skepticism turned into continued investment because the strategy delivered measurable business results.

Want to see how BOL and Baker Hughes built an ABM engine designed for growth?
Read the full case study at the link in bio.

08/21/2026

Buyers have changed.

Some buyers aren’t searching anymore. They’re asking AI, building a shortlist, and doing a big part of the evaluation before you even know they’re looking.

That changes what we need to know about them.

Adding generational cohorts to your persona research can help uncover who trusts AI, what they need to see before they believe, and how they actually want brands to communicate with them.

Because a job title only tells you so much.

08/17/2026

Nobody has to win this one.

We all know the drill. Brand needs to work for real human buyers, but search insists it be structured for the LLMs. And that feels like opposing forces.

They shouldn’t be. Content that a model can pull a clean answer from is content that answers questions early, gets real specific, and doesn't bury the point way below the fold. Sounds like the same thing that humans want too.

What buyers can’t stand is content that feels like it was assembled for the LLMs. That isn’t structure, it's throwing in the towel and calling it optimization.

So, stop trying to win a fight that isn’t even happening. Create content once for both the human buyer and the LLM. Clear enough to be cited and real enough for buyers to trust.

If your team still runs SEO content and AI content as separate tracks, say so in the comments. We want to know how common it still is. ⬇️

08/07/2026

Big moves at BOL. 👏

We’re excited to celebrate three well-deserved promotions:

🎉 Sarah Rockwood → Senior Account Director
🎉 Lizzie Magnarelli → Senior Director of Professional Services
🎉 Miles Levit → Senior VP of Service Delivery

Each has made a real impact on our clients, our team, and BOL’s growth. We’re proud to have them on the team and excited for what’s ahead.

Help us celebrate Sarah, Lizzie, and Miles in the comments! 🎉

08/06/2026

POV: your boss just found out the fix takes months, not a quarter.
Tuesday the CMO said she had it handled. Here's what handling it actually looks like, and it is not a campaign.

BOSS: so what does chat want from us?
CMO: something real. our own research.
CMO: nobody else's numbers.
CMO: actual humans' names on it

That's the whole bar, and almost nobody clears it.

When BOL looks at why a company doesn't come back in an AI answer, it's usually one of three things. The site is quietly blocking the crawlers. The content is 400 blog posts that say what everyone else's 400 blog posts say. Or there's nothing outside their own domain confirming any of it.

That last one is where people get stuck. Publishing it on your site is step one. It has to exist somewhere a model actually reads.

CMO: then we put it everywhere. videos. podcasts. reddit
BOSS: reddit?
CMO: REDDIT!!!
BOSS: But, we make software.
CMO: Well, chat reads reddit.

It does. And it weighs a thread full of practitioners arguing about your category more heavily than the page where you describe yourself.
BOSS: this sounds like months

CMO: it is.

There's no version of this that's finished by the next board meeting, which is exactly why the companies starting now are the ones who'll be in the room next year.

Full playbook in the comments.

08/04/2026

POV: your boss just found out AI is picking vendors without you.

Two deals gone. Neither one ever showed up in the pipeline. No inbound, no demo request, nothing in the CRM to look back at. The buyer asked an AI assistant who to call, got three names, and had the whole thing decided before anyone picked up a phone.

BOSS: we lost Voltrix
BOSS: I found out on LinkedIn
CMO: ok don't panic
BOSS: I am fully panicking

He should be.

BOL has been asking AI the same questions B2B buyers are asking. Who should I work with? Who are the top vendors? Who's credible here?

The names that come back have little to do with who's actually winning deals.

There's a room where that shortlist gets built. There's a bouncer at the door. You can't buy your way in, and fifteen years in business doesn't get you on the list.

CMO: Don't worry. I got you.

Her plan drops Thursday.

07/29/2026

Big congratulations to our CCO, John Battistini, on being selected to serve on the jury for The Drum B2B Awards! 👏

John will join fellow industry leaders in recognizing the boldest creativity, standout go-to-market strategies, and measurable results shaping the future of B2B marketing.

We're proud to see BOL represented in celebrating the work that's pushing our industry forward. Looking forward to seeing this year's incredible entries!

👏 Congratulations, John!