08/17/2026
When you've seen a major communication generate strong reception but weak follow-through, what do you typically diagnose as the cause?
The most common diagnoses are that the message wasn't clear enough, that people weren't ready for the change, or that the communication needed more repetition.
All of those can be true.
But there's a different explanation worth considering…
The communication was designed to inform, when the actual work required was to shift a specific belief.
Telling people something and moving people from one mental model to another are not the same task.
The first can be done with a well-crafted message.
The second requires knowing, in advance, what the audience currently believes and building the narrative specifically to close that gap.
When a strong communication doesn't produce behavior change, what tends to be the real breakdown?
Moxie President Gregg Fasbinder considers this question in his latest Medium article 👇
https://medium.com//why-the-leaders-who-tell-good-stories-are-still-losing-the-room-99caf8fa03cd?utm_source=Facebook&utm_medium=social&utm_campaign=grow