10/02/2026
10 years. That still feels a little ridiculous to type. 🎉
CZI officially turns 10 on October 10th.
When I started this company, I thought building a business meant figuring out how to do everything myself.
I was wrong.
Over the last decade, I've gotten much clearer about where I'm good, where I'm terrible, who I want to work with, and where my time actually makes the biggest impact.
But maybe the biggest lesson?
👉 More leads don't fix a broken business.
I started CZI thinking Realtors primarily needed help generating leads.
Ten years later, I know generating the opportunity is only part of it.
Your CRM matters.
Your follow-up matters.
Your systems matter.
Your calendar matters.
And knowing your numbers REALLY matters.
Otherwise, you're just paying money to create more chaos.
These five lessons took me ten years to learn. Some were significantly more expensive than others. 😂
Here's to the next 10. 🍻
What's one business lesson you wish you learned sooner?
