We advise, represent, and advocate on behalf of brands, event rights holders and non-profits. ProLine Image advises clients in implementing successful sports, entertainment and cause marketing programs. Our 25+ years of experience and in-depth knowledge of the sports, entertainment and cause marketing landscape allows us to implement a broad range of ex*****on strategies for our clients. We both c
onsult to and/or represent our clients regarding sponsorship, endorsement (including Name Image & Likeness), cause marketing, non-profit revenue development, marketing and earned media. ATHLETE & ENTERTAINER REPRESENTATION
Regardless of the sport, be it professional, Olympic, collegiate or amateur, an athlete should understand the importance of the role an experienced personal brand advocate can have on their career. As a full service representative, we're crucial for creating and maintaining a positive brand that will result in the right kind of publicity and rewarding endorsement opportunities that organically fit the lifestyle, convictions and interests of the personalities we represent. EVENT MRKTG RIGHTS HOLDERS REPRESENTATION
Our scope of service includes sponsorship, corporate partnership, endorsement and cause marketing asset creation and pricing, be it as a consultant, solicitor or both. Naming and Presenting Rights. Scaling the opportunities. Developing compelling promotional deliverables. We represent professional teams, venues, events, promoters, and other property rights holders in connecting the brands and organizations looking to collaborate with them. CAUSE MRKTG & NON-PROFIT REVENUE DEVLOPMT
Our experience includes the capability to develop a customized business development plan and targeted solicitation strategy involving both for-profit cause marketing as well as non-profit revenue development opportunities. We can help your for-profit execute meaningful consumer-centric cause marketing event marketing campaigns. We can also help your non-profit strategically solicit major gift and capital campaign revenue from donor organizations. ENDORSER & INFLUENCER MARKETING
Utilizing an endorser as the face or voice of your organization can have a huge impact on your bottom line. Celebrity spokespersons are a staple in advertising and earned media; nearly 20% of all ads today feature a "famous" voice or likeness. Whatever the platform, digital and social media, OTT, OOH, linear TV or print, organizations are using sports and celebrity spokespersons. The reason is simple...it's proven that celebrities sell! Our Services Include:
Athlete & Entertainer Representation
• Personal Brand Identification & Development
• Name Image & Likeness Solicitation Plan
• Pitch to Close Representation
• Contractual Obligation Coordination & Oversight
• Earned Media Plan Development & Solicitation
Event Marketing Rights Holder Representation
• Consumer Research
• Sponsorship Asset Ideation & Pricing
• Sponsorship Pitch Deck Development & Review
• Strategic Sales Strategy Development
• Representation from Pitch to Close
• Binding Agreement Template Development
• Sponsorship Deliverable Oversight
• Sponsorship Recap Development
• Promotion Plan Development and Implementation
• Strategic Fan Give-Away Promotions
• Cause Marketing Campaign Ex*****on
• Website Design and Development
• Social Media Marketing
Cause Marketing & Non-Profit Revenue Development
• Mission, Vision & Impact Statement Development
• Corporate Social Responsibility Alignment Strategy
• Event Marketing Asset Ideation, Pricing & Solicitation
• Event Marketing Oversight
• Retail Marketing Round Up Campaigns
• Major Gift Solicitation
• Capital Campaign Solicitation - Naming Entitlements
• Value Proposition Development
Endorser & Influencer Marketing for Brands
• Strategic Brand Alignment Strategy
• Nano, Micro & Mid-Tier Influencer Solicitation Focus
• Strategic Sales Solicitation Plan
• Pitch to Close Representation
• Contractual Obligation Coordination & Oversight
Marketing Collateral Creative Development
• Digital Brochures
• Point of Sale and Billboard Design
• Print Collateral
• Website Design & Development
• Short Form Video Vignette Production
