Engine Ready, Inc.

10/17/2014

Engine Ready has come a very long way in 15 years. Here are some of the best take aways through all the ups and downs.

Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.

07/30/2014

[BLOG] "Real-Time for Retail: Why Acting Quickly Matters in Search" -- When consumers act, they act fast. Retailers can get a leg up in the marketplace by responding to consumers’ needs as they surface.

How? >> http://www.thinkwithgoogle.com/articles/real-time-retail.html

07/29/2014

[REPORT] Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

Why? >> http://bit.ly/WKBC8B

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo.

07/28/2014

PPC Tips:

13 Practical Uses For Your Google Brand Ads -- Use paid brand ads on Google to connect and engage with your audience and stand out from your competition.

Read more at: http://bit.ly/1nAKZBT

Last month, eBay released a study suggesting that showing paid ads for your brand terms on Google is a complete waste of money. As an experiment, eBay paused

07/21/2014

This article will change the way you evaluate a "good click-through rate", via PPC Hero... Have at it!



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07/18/2014

[ Tips] "How To Split Test Your Facebook Ads To Increase Conversions" via Crazy Egg

>> http://ow.ly/zhLA1

07/17/2014

How to Track Facebook Conversions in 5 Easy Steps:

As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions.

Read more >> http://bit.ly/1jCy5TR

Curious to see if your Facebook Ads are actually driving revenue? Learn how to setup Facebook conversion tracking & use data to optimize Facebook Ads.

07/13/2014

[NEWS] Google's New Google AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options.

The targeting optimization drop-down now includes “Aggressive”, “Conservative” and “Disabled” options for auto-targeting on Display Network campaigns.

Learn more >> http://selnd.com/1r6hDLu

Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping Campa…

07/11/2014

Don't just take it from us...
Here are 5 of the Best (and Worst) Native Advertising Examples, via the WordStream Blog.

An in-depth look at what native advertising is, why it can be so controversial, and several native advertising examples that are really impressive – as well as a few that are downright terrible.

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07/09/2014

LIKE if you agree!

Read more about how to make your campaign successful >> http://bit.ly/1oECnsR

07/08/2014

Tips for any business, any size:

Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads.

Here's everything you need to know -- have at it!
>> http://bit.ly/1mFkZpk

07/07/2014

Are you looking for better returns on your Investment?

If you've been marketing with PPC, you know the competition is fierce. Not only do you need to be using the latest best practices, you also need to be actively managing, consistently monitoring and aggressively testing your campaigns.

That's where we come in.

Learn more about our PPC Management >> http://www.engineready.com/services/ppc-management.php