Jeniffer Thompson Consulting

09/09/2026

Join me at Warwicks where I will be interviewing Emily Dunlay about her new novel, "The Library of Leaving". Hope to see you there.

09/09/2026

This is an interesting case, but probably common for authors of books for children. Marketing these books is nuanced because your reader and your buyer are two very different people!

One children’s author reflects on the chain of adults whose trust, money, and permission stood between her book and its young target reader.

09/08/2026

Loved this novel by Emily Dunlay. Can't wait to chat with her about it on Thursday at Warwicks. Don't miss this one!

09/08/2026

Sharing this again because it's so important to stay vigilant! And new author scams are popping up all the time. Some less obvious than others.

Authors scams have always existed, but the new types of scams are smaller and more prevalent. Learn to recognize them so you can avoid them.

09/02/2026

Before you jump to paid ads and hours spent promoting your book on social, and elsewhere, make sure you have these foundational essentials in order first.

Before promoting your book or spending money on ads there are 6 foundational book marketing essentials you'll need in place.

09/01/2026

I recently got back from another great experience at Killer Nashville and I'm already looking forward to next year's conference! There are still a few other conferences left on the list for this year, if you want to attend one.

These 10 upcoming 2026 writers conferences all offer big benefits to indie and aspiring authors. Which one is right for you?

08/27/2026

In this info-packed masterclass for newcomers and seasoned pros in the awards world alike, you will learn:
• The dozen benefits awards bring their winners
• 10 things those benes translate into for authors
• Book awards compared to bestsellers
• The lay of the land of awards and awarding programs: how they work, what they include, common elements and realities, typical submission process components, the essentials to win, recent changes/changes ahead.

Hope to see you there!

08/27/2026

Real-time marketing is not a new strategy, but it's a proven one. When you're prepared, strategies such as newsjacking and trendjacking can bring bigger results for authors than you might expect.

There are several tactics you can try to boost your book marketing power, but these strategies rely on seizing a moment.

08/26/2026

On The Premise Podcast, Jeniffer and Chad Thompson go beyond the finished work, sitting down with authors, musicians, poets, screenwriters, comedians, and creatives to uncover what inspired it all.

The story behind the story is often the most fascinating part.
New conversations. Big ideas. Extraordinary storytellers.
Listen wherever you get your podcasts.

08/26/2026

You author bio is part of your brand identity and it's important metadata. "Strong brands rely on consistency and authenticity to build trust. It’s also a marketing asset that connects you to your audience and confirms your credibility and credentials. It leads to discoverabliity and affects buying decisions."

Your author bio matters more than you may think because it's central to your brand, your reputation, and it can even affect book sales.