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Ignite Visibility

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Ignite Visibility

Top-Ranked Digital Marketing Agency Driving ROI for Franchises, Multi-Location & National Brands.
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10/06/2026

🏆 We are thrilled to announce that Ignite Visibility has won a 2026 Silver w3 Award in the Website Redesign category!

Our project, "From Directory to Decision Engine: The Best Pick Reports Transformation", took home the prize for one of our very own in-house products, BestPickReports.com—a trusted platform dedicated to connecting homeowners with top-rated, independently vetted local home service pros.

A massive congratulations to our incredible team—including Product Design Manager & AI Engineer Gary Pfaff—for their hard work and innovation in bringing this vision to life.

Check out our winning entry in the w3 winners gallery here: https://www.w3award.com/winners/gallery/?event=1101&award=99&id=393871

10/05/2026

📝 Multi-unit investors are doing their homework before they ever talk to your franchise development team.

They're researching your brand, comparing opportunties, and looking for evidence that your model can support their future growth plans.

If your website and marketing aren't giving them enough to evaluate, you may lose their interest before you even get the chance to have a conversation.

Our latest article on Franchising.com takes a closer look at how franchise brands should build their marketing around the way experienced operators actually make investment decisions.

Looking for more qualified franchise investors? Start with what they're looking for: https://www.franchising.com/sponsored/20260929_how_franchise_brands_can_win_more_multiunit_investors.html

10/02/2026

Here are this week’s top digital marketing news stories, and the platforms are taking more control than ever 👀

🤖 Meta’s new Muse AI can analyze your Instagram account, evaluate brand deals, and suggest content strategy, but it also requires deep access to your account data and creative.

🔒 Reddit is shutting down public RSS feeds in November and its public API in March 2027, pushing businesses that rely on Reddit data toward paid access.

📍 Google is testing larger Local Services Ads with bigger images and more prominent highlights, making your LSA photos and profile details even more important.

Watch the full recap 👉 https://www.youtube.com/watch?v=g-1WGkRKPv4&utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-10-social-ignite&utm_content=fridayweeklynews
Read it here 👉 https://ignitevisibility.com/digital-marketing-news/?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-10-social-ignite&utm_content=fridayweeklynews

10/01/2026

Are your ad campaigns optimizing for cheap leads or real revenue?

If you only look at Cost Per Lead (CPL), here is what Google vs. Microsoft Ads looked like for a home services franchise brand:

• Google Ads: $117.37 CPL
• Microsoft Ads: $150.26 CPL

At first glance, Microsoft Ads looks like the underperformer. Standard reporting would tell you to pull budget from Microsoft and reallocate it to Google.

Not so fast 🛑

When we tracked the data all the way down to closed revenue using RevIntel, Microsoft generated an 11.74 ROAS vs. Google’s 5.11 ROAS.

While Microsoft Ads cost $32.89 more per lead, those leads converted into significantly higher-value contracts downstream.

The Takeaway: If you’re optimizing strictly for cheap leads, you’re likely leaving your highest-value revenue on the table.

That’s why we built RevIntel—to bridge the gap between top-of-funnel clicks and actual revenue generation, so franchise and performance marketers make decisions based on profit, not surface metrics.

Are you making budget shifts based on CPL or true revenue?

👉 Learn more about RevIntel here: https://ignitevisibility.com/technologies/revintel/?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-10-revintel&utm_content=revintel
📹 Watch the video snippet below for the full breakdown!

09/30/2026

⭐️ 5 stars are nice, but AI doesn't care.

AI search is reading the words behind your ratings and the patterns in those reviews influence how it describes your brand to future customers.

EVP of Strategic Solutions & Revenue Growth, Oscar Lutteroth explains how AI reads review sentiment and what it means for your local reputation strategy. Learn how to enhance your multi-location marketing strategy here ➡️ https://www.linkedin.com/pulse/your-reviews-teaching-ai-what-say-brand-oscar-lutteroth-qgr3c

09/29/2026

✅ 3 events, 1 week, no problem.

Our Ignite Visibility team recently joined the Grounds Guys 2026 National Conference, The Cleaning Authority Managers Summit, and ResiCon 2026 to connect with franchise leaders, share ideas, and hear what brands and operators are focused on right now.

Getting in the room with franchise teams always brings a different perspective. The conversations happening on the ground can tell you a lot about what’s actually working, where teams are running into challenges, and where marketing needs to go next.

Thanks to all three teams for having us. We loved being part of the conversations!

09/28/2026

💸 The last click got the sale... but who got them there?

Multi-touch attribution looks at the full customer journey instead of handing 100% of the credit to the final interaction.

The channel that closes the deal isn’t always the channel that created the demand. Looking at the full journey can reveal which touchpoints are actually helping move customers toward a decision.

That's where RevIntel steps in to connect those touchpoints to qualified leads, pipeline, and revenue, giving marketers a clearer picture of what’s actually driving business outcomes.

Read the full guide to learn how to look beyond the last click and better understand what drives conversions ➡️ https://ignitevisibility.com/multi-touch-attribution/?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-09-social-ignite&utm_content=multitouchpointattributionblog

09/25/2026

Here are this week’s top digital marketing news stories, and your marketing dashboards might not like them 📊⚠️

🔗 Facebook is limiting free business pages to two link posts per month, meaning brands may need to rethink how often they use Facebook to drive traffic off-platform.

📍 Google Business Profile edits now have just four days to be reviewed before Google can automatically publish them, making regular profile monitoring even more important.

📉 A new study of 600,000 campaigns found Meta’s average CPL increased 14%, while TikTok’s fell 33% and came in at less than half of Meta’s average.

🔎 Google AI Mode is seeing frustration from users, with external site clicks down 19% and negative feedback pushing 11% of searchers toward competitors.

Watch the full recap 👉 https://www.youtube.com/watch?v=WzqYgm9oaVo&utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-08-social-ignite&utm_content=fridayweeklynews
Read it here 👉 https://ignitevisibility.com/digital-marketing-news/?utm_source=facebook&utm_medium=orgsocial&utm_campaign=2026-09-social-ignite&utm_content=fridayweeklynews

09/24/2026

Two Ignite Visibility brands, two top spots among Entrepreneur’s Top Franchise Suppliers of 2026 🏆

We are excited to share that Ignite Visibility ranked #4 among Marketing Agencies and Rallio ranked #3 among Marketing Products/Services in Entrepreneur’s 2026 Top Franchise Suppliers list, marking nine consecutive years of recognition.

The recognition is based on feedback from more than 1,000 franchisors, who rated suppliers on the quality, cost, and value of their services.

This distinction highlights how our agency expertise and technology work together. Rallio acts as our agentic product ecosystem, deploying specialized AI agents to actively execute marketing tasks across listings, social media, and reputation. Ignite Visibility brings the dedicated agency side, providing the strategic human intelligence and creative oversight needed to steer that technology toward real business results. Together, it is human expertise amplified by AI.

A big thank you to our teams, clients, and partners who made this possible. We are proud to be part of the franchise community and excited for what is ahead.

Read the full press release: https://www.prweb.com/releases/ignite-visibility-and-rallio-named-among-2026s-top-franchise-suppliers-by-entrepreneur-302888820.html

Read the full 2026 Top Franchise Suppliers ranking: https://www.entrepreneur.com/franchises/directory/top-franchise-suppliers-ranking

Entrepreneur

09/23/2026

We’re proud to see Jenna Long, Director of Paid Media at Ignite Visibility, take the stage at Hero Conf! 🎤

Jenna shared her perspective on the paid media landscape and one challenge marketers continue to face: connecting campaign performance to actual business outcomes.

CPL can tell you what it costs to generate a lead, but it doesn’t tell you what happens after that lead comes in. Closing the attribution gap and connecting campaigns to downstream revenue gives marketers a much clearer picture of what’s actually driving growth.

We’re always glad to see our team sharing what they’re learning and bringing those conversations back to Ignite. Thanks to the Hero Conf team for having Jenna! 👏

Address

4370 La Jolla Village Drive, Suite 320
San Diego, CA
92122

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

https://ignitevisibility.com/

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