09/16/2026
A stress-free approach to retirement planning called for a booth space that felt just as effortless.
Step inside Betterment at Work’s 20x20 booth at SHRM 2026, where ‘stress-free 401(k)’ wasn’t just a tagline﹘it became the design brief.
The goal was to communicate the brand's promise before a single conversation began. Soft drapes, warm lighting and compact furniture shaped a spa-inspired, minimalist environment that welcomed visitors in and slowed them down.
Take a closer look at how a financial offering came to life as a physical experience on the show floor.
Built by Exponents.
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