02/21/2024
To illustrate the power of integrating marketing into patient recruitment, let’s explore a successful case study.
Synergy Research Studies:
✍️ Challenge: Synergy Research Centers was up against tough competition for search traffic on highly competitive keywords for clinical research studies that were primarily dominated by larger biotech firms. Their goal is to establish a first page presence on Google for search terms including depression, PTSD, migraine, and schizophrenia within the local San Diego area in order to draw consistent inbound leads.
📈 Strategy: Our digital marketing strategy was focused on generating leads through a landing page system combined with traffic from Facebook ads, Instagram ads, Google ads and SEO content optimized for their specific needs.
🚀 How We Executed: By tailoring messaging, ad targeting, and creative content, Synergy Research Centers was able to attract and convert target their patient audiences. In one year, we boosted organic leads on Facebook and Instagram from 246 to 1,148 (approx 95 per month) in addition to 520 leads from paid advertising.
The Results:
📌 After 3 Months: Organic traffic increased by 100% from 682 monthly visitors to 1,364.
📌 After 24 Months: Organic traffic grew to 5,446 organic monthly visitors for an increase of 698.24% which led to a total of 171,543 new visitors.
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