Sixty3

Sixty3 Sixty3. providing professional creative direction, strategic branding and marketing innovation to a 1963. America was transitioning from innocence to relevance.

It was an era of intense change, innovation and creativity. It was the time of The Beatles, civil rights and the emergence of West Coast Jazz. Mid-century design and contemporary art were powerful creative influencers, as rock and roll redefined music and politics lost it's presumed innocence. This was the era of my beginning, a time of profound change, creativity and innovation. It taught me the

importance of embracing the wisdom of the past while forging a new path forward, the importance of asking good questions and seeking better answers, the importance of beauty, design, and communicating well. Sixty3 is my creative endeavor, forged from an era of innovation, creativity and change. Through Sixty3, I provide professional services of creative direction, strategic branding and marketing innovation for a broad range of clients, helping them communicate their product, service or idea to targeted audiences in ways that drive tangible results.

—Jon Hall

This is a test
10/06/2020

This is a test

With the inevitability of stock market fluctuation, many retirement investors look for an investment strategy that provides protection of their nest egg while still affording the potential for additional growth. By strategically combining a guaranteed fixed-rate investment* such as a fixed annuity w...

Because I religiously post to my Sixty3 FB page every six months whether I need to or not, here's a tasty morsel to chew...
08/05/2014

Because I religiously post to my Sixty3 FB page every six months whether I need to or not, here's a tasty morsel to chew on from John Oliver.

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bu****it. It's repurposed bovine waste.

Bob Dylan, New York Town Hall
10/23/2013

Bob Dylan, New York Town Hall

I first listened to this album in its entirety on a flight from New York back to California. Performed for what began as a polite, clapping audience that, by the end, was a raucous, worked-up crowd, this was Dylan's first major solo performance, thereafter propelling him into stardom (a mixed blessi...

"The focus now is on understanding your target users, producing great content, establishing your authority and visibilit...
10/21/2013

"The focus now is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site."

PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.

Many of you know of our increased focus here at Sixty3 of working with B Corporations and triple-bottom-line organizatio...
10/08/2013

Many of you know of our increased focus here at Sixty3 of working with B Corporations and triple-bottom-line organizations (where success = profit, planet and people). And, you probably know that we recently traveled to the middle east with a client/partner of ours, bridging the troubled divide between Israel and Palestine.

So today we were pretty stoked to have come across this video from Apolis, an L.A. based B Corp whose high quality sandals are made by a collaborative team of Israel and Palestinian makers. Amazing.

We have spent the last two years documenting an Apolis story of a cross border collaboration between Israel & Palestine for the manufacturing of our leather Co-Op…

Not a designer but need to work with one? This is for you.
09/23/2013

Not a designer but need to work with one? This is for you.

Once, a long time ago, I was a product manager. Then, I was an engineer. For the past seven years, I’ve been in design. …

Looks like a powerful, valuable series // : Seven Ways to Humanize Storytelling for Business & Brands http://bit.ly/18f...
09/19/2013

Looks like a powerful, valuable series // : Seven Ways to Humanize Storytelling for Business & Brands http://bit.ly/18fwnv3

New post series by Anneliza Humlen exploring the evolution of storytelling and themes. “Storytelling reveals meaning without committing the error of defining it” – Hannah Arendt

Content is king, and in many (most?) organizations needs a champion.
09/17/2013

Content is king, and in many (most?) organizations needs a champion.

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee testimonials, customer testimonials, videos from conferences, CEO blogs, tweets, updates...

"You have to do work you believe in if you’re going to really be able to solve someone’s problem."—John JayAce Hotel int...
09/17/2013

"You have to do work you believe in if you’re going to really be able to solve someone’s problem."
—John Jay

Ace Hotel interview creative legend John Jay. So much here resonates...

http://sixty3.com/1579879

"You have to do work you believe in if you’re going to really be able to solve someone’s problem." —John Jay John Jay is considered one of the greatest living art directors. A legend at W+K, Jay was interviewed by Ace Hotel, one of the coolest brands around. I'll never forget the f...

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San Diego, CA
92102

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