InnoVision Marketing Group

InnoVision Marketing Group Welcome to the official page for InnoVision Marketing Group, the anti-agency™. Especially an advertising agency. The client buys it. It fails.

THE INNOVISION APPROACH:

We know our clients are smart, so we treat them that way. We understand that bringing outside help into an organization is difficult. So many agencies execute what we call the “hit and run” client approach. They sell clients on promises that can’t be delivered. They tell them that they can generate sales with a clever advertising campaign they’ve developed just for the cl

ient. The agency happily takes their fee. They’re gone. It’s why we refuse to call ourselves an advertising agency. In fact, it’s why we refer to ourselves as the anti-agency™. We will only promise two things. One, nothing happens overnight. And two, by picking the right strategy for a company and having the courage to stick to it, it will greatly increase the likelihood of success. With that understanding, we can all get to work as a team. Our process requires understanding a company, their product, the people within the organization, the customers a company has and the ones they've lost. We implement step one in our process: UREEL. Understand, Research, Educate, Experience and Learn. We will often recommend a research firm to conduct a primary research study that will help us make the right decisions on how to approach a business. We work with the findings and develop a strategy -- with the client-- that we will implement using tactics that uphold the strategy. We’ll work within budget parameters and make the right decisions and investments based on solid information and research. And we’re in it together. For the long haul.

A proud moment for the InnoVision family! 🎉Congratulations to Giselle Campos and Alanna Markey on being named among the ...
08/05/2026

A proud moment for the InnoVision family! 🎉

Congratulations to Giselle Campos and Alanna Markey on being named among the 25 inaugural recipients of the San Diego Business Journal's Indispensables Awards.

Selected from 150 finalists, Giselle and Alanna exemplify the creativity, leadership and dedication that drive our agency forward every single day. We're excited to celebrate this incredible achievement and congratulate all of this year's recipients!

This is what our CEO, Ric Militi, had to say about their recognition:

“One of the greatest compliments a leader can receive is to be called indispensable, because it isn’t a title that’s given. It’s earned over thousands of decisions, countless acts of leadership and an unwavering commitment to helping others succeed. Giselle and Alanna have embodied those qualities throughout nearly the entire history of InnoVision, helping shape not only the company we’ve become, but the culture we’re most proud of today. This recognition reflects not only who they are professionally, but who they are as people, and I can’t think of two individuals more deserving of this honor.”

Proud of what we’ve built together and honored by the recognition.We’re excited to share that InnoVision Marketing Group...
07/24/2026

Proud of what we’ve built together and honored by the recognition.

We’re excited to share that InnoVision Marketing Group has been recognized in the inaugural IGNITE Awards with two wins across PR and digital.

🏆 Best Website/Microsite | 𝘐𝘯𝘯𝘰𝘝𝘪𝘴𝘪𝘰𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘎𝘳𝘰𝘶𝘱 𝘋𝘦𝘣𝘶𝘵𝘴 𝘕𝘦𝘸 𝘊𝘶𝘵𝘵𝘪𝘯𝘨-𝘌𝘥𝘨𝘦 𝘞𝘦𝘣𝘴𝘪𝘵𝘦

🏆 Best Press Event | 𝘏𝘦𝘳𝘮𝘢𝘯 𝘓𝘢𝘸 𝘔𝘢𝘳𝘺𝘭𝘢𝘯𝘥 𝘗𝘳𝘦𝘴𝘴 𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦

These wins highlight the strength of our PR and Web departments and the work that goes into building experiences that are both strategic and impactful — from digital platforms to high-visibility press moments.

A huge thank you to the teams behind these projects for the craft, precision and creativity that brought them to life.

Help us celebrate in the comments! 🎉

A message from our CEO, Ric Militi:One belief has guided me throughout my career: I don’t lead from the bottom line. I l...
07/21/2026

A message from our CEO, Ric Militi:

One belief has guided me throughout my career: I don’t lead from the bottom line. I lead from above the line.

I believe great leaders put people before profits.

To me, that means leading with empathy, empowering others to think like entrepreneurs and creating a culture where every person feels they have the opportunity to make a difference. The interesting thing is that when you focus on people first, the business results usually follow.

I recently had the opportunity to share that philosophy during an interview with Inc. 5000. I hope it encourages a few leaders to think differently about what it really means to build a successful company.

I’d love to hear your thoughts. What leadership principle has had the greatest impact on the way you lead?



Inc. 5000 honoree Ric Militi shares why focusing on people first ul...

05/14/2026

Practice the principles that drive extraordinary performance.

For over 20 years, almost every Tuesday, Ric has met with our team to focus on what he calls The Fundamentals of Success.

This isn’t about trends or motivational quotes. It’s about the fundamentals that drive real personal growth.

How you communicate. How you lead. How you show up consistently and hold yourself accountable.

No subscriptions. No strings attached. Just free access to practical insights designed to help people grow in their careers, leadership and life.

We invite you to follow along and start exploring The Fundamentals of Success on your favorite social media platforms to grow personally, professionally and beyond.

Three awards, two campaigns, one team. 🌟 🏆 Best of Show | 𝘛𝘩𝘦 𝘈𝘮𝘦𝘳𝘪𝘨𝘰 𝘝𝘦𝘴𝘱𝘶𝘤𝘤𝘪 𝘪𝘯 𝘓𝘰𝘴 𝘈𝘯𝘨𝘦𝘭𝘦𝘴  🏆 Events & Observances | ...
03/30/2026

Three awards, two campaigns, one team. 🌟

🏆 Best of Show | 𝘛𝘩𝘦 𝘈𝘮𝘦𝘳𝘪𝘨𝘰 𝘝𝘦𝘴𝘱𝘶𝘤𝘤𝘪 𝘪𝘯 𝘓𝘰𝘴 𝘈𝘯𝘨𝘦𝘭𝘦𝘴
🏆 Events & Observances | 𝘛𝘩𝘦 𝘈𝘮𝘦𝘳𝘪𝘨𝘰 𝘝𝘦𝘴𝘱𝘶𝘤𝘤𝘪 𝘪𝘯 𝘓𝘰𝘴 𝘈𝘯𝘨𝘦𝘭𝘦𝘴
🏆 Community Relations: Business | 𝘏𝘦𝘳𝘮𝘢𝘯 𝘓𝘢𝘸 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘴 𝘗𝘰𝘭𝘪𝘯𝘴𝘬𝘺'𝘴 𝘚𝘶𝘳𝘷𝘪𝘷𝘰𝘳 𝘝𝘰𝘪𝘤𝘦𝘴

At InnoVision, we lead with the work. That's the Anti-Agency® difference. Strategy, creativity and culture produce real, recognized results. Every idea, every detail, all in-house, all intentional. For those looking for a Public Relations team that can back it up, consider this the proof.

🔗 InnoVisionMarketingGroup.com

02/17/2026

We’re so honored to accept this PRSA Bernays Award! 🏆

IMG earned three first-place honors, including Best in Show, for our work driven by strategy, creativity and measurable impact.

This recognition belongs to our entire team. Every idea. Every late night. Every detail handled in-house. It's proof of what happens when culture, collaboration and accountability leads the work.

02/12/2026

Fourteen years. One team.

We celebrated our 14th anniversary the InnoVision way — by serving the people who make this brand go above and beyond. Our OPCO team, including our CEO, put on the aprons and spent the afternoon scooping ice cream, building sundaes and serving banana splits to the team we’re proud to lead.

At IMG, leadership means service. It means showing up, staying humble and never forgetting that our success is built by one team, pulling in the same direction. Fourteen years didn’t happen by accident. It happened because of the talent, commitment, care and buy-in of the people in this building.

To our team — thank you for the reps, the standards and the belief. You’re the reason we’re here, and the reason the future looks even brighter.

02/10/2026

This one moved fast and mattered.

If you missed it during The Big Game, we created a fully AI-powered television commercial for Valley View Casino & Hotel that aired across San Diego and delivered a bold, strategic brand moment on one of the biggest stages in advertising.

Produced entirely in-house alongside our sister brand, Pretzel Logic Productions, the spot demonstrates what’s possible when creativity, emerging technology and trust come together. AI allowed us to move quickly, think differently and deliver a cinematic, broadcast-quality commercial under a tight deadline.

Watch the spot and see how innovation is reshaping what modern marketing can do.

02/06/2026

Kicking off our 14th anniversary with donuts from an incredible client. 🍩

We’re kicking off our celebration with a treat from Mark, Taylor and Zoe Setterington from Island Fin Poké Company. Moments like this reflect the trust and satisfaction our clients have in IMG.

Thank you for the thoughtfulness and continued partnership.

More anniversary moments coming next week. 🎉

We are proud to share that four of our senior leaders at IMG have been recognized as Leaders of Influence in Advertising...
01/28/2026

We are proud to share that four of our senior leaders at IMG have been recognized as Leaders of Influence in Advertising, PR & Marketing by the San Diego Business Journal!

This distinguished honor celebrates CEO/Executive Creative Director Ric Militi, Sr. Vice President/Sr. Creative Director Giselle Campos, Sr. Vice President/General Manager Alanna Markey and Vice President of Public Relations Karla Nafarrate for their outstanding leadership, strategic innovation and impact in the industry.

Our leadership team operates as a unified force, seamlessly integrating a comprehensive suite of services that ensure the development of impactful, in-house campaigns that break through the noise.

We're incredibly proud of our recognized leaders and want to thank them for their unwavering commitment, expert guidance and relentless passion they bring to the team every day.

Address

5961 Kearny Villa Road
San Diego, CA
92123

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+16193563020

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