Local Value Marketing

05/29/2026

Practical Lessons from the Anthropic Plugin Ecosystem - Rob LewisPractical lessons from the Anthropic plugin ecosystem

Notes from working inside the Anthropic Claude plugin and skill ecosystem — what's actually possible, what's worth building for clients, and where the leverage hides for businesses adopting agentic AI.

05/24/2026

What Three Decades of PM Taught Me About Shipping AI - Rob LewisWhat three decades of PM taught me about shipping AI

Three decades of shipping products in fintech, MarTech, mobile, EV charging, and blockchain, and the principles from that work that turn out to apply to AI almost without modification.

05/21/2026

AI Doesn't Need More Engineers, It Needs Product Managers - Rob LewisAI Doesn't need more engineers, it needs more product managers.

Most AI projects fail not because the model isn't capable, but because no one in the room is asking whether the right problem is being solved. The AI hiring market is starving for capability that isn't on its job specs.

05/18/2026

Building Production AI as a Solo PM - Rob LewisBuilding Production AI as a Solo PM

What it actually looks like to ship production AI applications without an engineering team. Lessons from building local.pet, vetsnear.me, and the LocalValue.co AI build pipeline solo.

05/16/2026

Using AI to Identify High-Value Customer SegmentsSeasonal shifts can change what buyers search for and how quickly they decide.

https://localvalue.com/ai-customer-segments/

05/13/2026

Why most SMBs Are Doing AI Wrong - Rob LewisWhy most SMBs are doing AI wrong

Most small and mid-market businesses adopting AI in 2026 are making the same five mistakes, and the consultants advising them are reinforcing those mistakes. Here's what's actually going wrong and what to do instead.

05/12/2026

Designing Websites That Support Local Search VisibilitySeasonal shifts can change what buyers search for and how quickly they decide.

https://localvalue.com/website-local-search/

04/03/2026

Social Campaign Ideas That Drive Spring EngagementSeasonal shifts can change what buyers search for and how quickly they decide.

https://localvalue.com/spring-social-campaigns/

04/03/2026

Optimizing Paid Campaigns Before Peak Spring SpendOptimizing Paid Campaigns Before Peak Spring Spend

Seasonal shifts can change what buyers search for and how quickly they decide.

https://localvalue.com/spring-ppc-optimization/

04/03/2026

SEO Content Planning Around Seasonal Buying CyclesSEO Content Planning Around Seasonal Buying Cycles

Seasonal shifts can change what buyers search for and how quickly they decide.

https://localvalue.com/seasonal-seo-content/