04/26/2024
Sitting at the top of Le Méridien Salt Lake City, is a celebration of the West. Built by cowpunchers and broncobusters, the West has long been a destination for travelers seeking new land, new opportunities, and new life painted in the dusty hues of adventure— built on hard work and hospitality.
Inspired by “The Rambling Kid,” Jack Van Ryder, an American icon, cowboy, and Western artist whose soft, pastel-colored paintings captured the essence of life and leisure, we built a name, story, and visual identity for this rooftop experience that honors the indelible balance of rugged and delicate, toughness and hear, home and horizon that one can only find between the landscapes of The Mountain West.