Traina

Name: Traina
Address: 10680 Treena Street , Suite 520, San Diego, CA, 92131, US
Telephone: (619) 567-7100

Traina is a strategic branding firm collaborating with leading companies to express their unique story, increase their market share, and help change the world.

02/13/2026

Weave Bio’s brand system carries through from digital into high-stakes sales moments and industry events. Posters combine candid photography with confident messaging to reinforce Weave’s human-led approach, while sales collateral distills complex platform benefits into clear visual hierarchies. In physical spaces, the 3D graphic system and warm tonal palette help the brand stand apart—without shouting.

02/12/2026

Weave Bio needed a brand system that balances human warmth with technical rigor. We built a dynamic visual language rooted in the logo’s intersecting forms—expressed through a flexible 3D system that signals continuous AI refinement and seamless data integration. Candid, in-motion photography brings humanity forward, while intuitive UI moments translate complex regulatory workflows into clear, credible stories.

02/11/2026

In a crowded AI landscape, Weave Bio needed to stand apart. Regulatory experts want efficiency, but not at the expense of human judgment. We positioned Weave as a human-driven platform that amplifies regulatory expertise—bringing clarity and confidence to complex workflows.

08/25/2025

Digital is where a cloud service provider’s credibility can be won or lost in seconds. TrustedTech’s modern visual identity plays an important role in positioning the brand as a legitimate resource for IT professionals.

08/22/2025

Sophisticated and succinct, the re-imagined brand for TrustedTech effortlessly conveys expertise across diverse touchpoints—elevating them above the transactional to convey superior levels of capability and competence.

08/21/2025

The typical software reseller crowds its own brand with the product brands it’s promoting. Disjointed marketing claims add further noise. The result is a chaotic mess that certainly doesn’t build credibility. When rebranding TrustedTech we took the opposite approach. From the rich natural tones of the color palette to the gravitas of the geometric shape language, the TrustedTech brand exudes strength and reliability. The logo’s double-T image mark sets a bold tone for the brand that inspires much of the visual system. And clean layouts with simple messaging sweep away the stereotypical clutter and confusion of the industry.

06/02/2025

We’re wrapping up our spotlight on the bold new protein cereal packaging. From vibrant, flavor-forward colorways to dynamic CGI that leaps off the shelf, every panel is built to energize. And yes, there’s a word search on the back—because fueling up should be fun, too. 💪🔍
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Design that packs a punch. Breakfast that plays back.

05/30/2025

Three bold flavors. One cohesive design system. From fruity to chocolate crunch, each box designed for packs a punch with vibrant color blocking, dramatic scale, and typography that ties it all together.

05/29/2025

Our latest work with just dropped: a high-protein cereal designed for the health-conscious, brought to life with striking CGI visuals and bold flavor-coordinated colors. From concept to shelf, this one’s packed with flavor and design.

03/14/2025

Visitors are drawn to .global by an innate desire for individuality, seeking out occasion to feel special and different. By embedding the free-form creativity of the IKONO experience into the brand itself, we crafted a unique identity that puts self-expression front and center.

The website itself is designed to be an immersive journey. Through rich imagery and video, the user is led through each location and given a glimpse into the eclectic worlds and imaginative spaces within IKONO.

With over 90% of IKONO’s web traffic coming from mobile devices, it was essential that we create a web experience optimized for those users. And with locations in six different countries across Europe and plans for more, language localization was also a priority.

03/13/2025

.global is unlike the traditional, passive museums and one-sided offerings in the “immersive experiences” industry. They needed a brand strategy and identity to differentiate their brand from these other offerings.

During our discovery process, we studied the floorplan of each location and were impressed by the thoughtful way that each room, or “world”, flowed into another. That flow inspired our “Bento System”, a library of modular shapes that serve as windows into these extraordinary worlds.

We also took inspiration from the artwork within the spaces to develop a series of patterns that provide a secondary set of elements that reflect the creativity of the brand, and bring cohesion to the system.

Address

10680 Treena Street , Suite 520
San Diego, CA
92131

Telephone

(619) 567-7100

Website

http://wearetraina.com/

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