Rocket Pilots

08/18/2023

Most Law Firms know the value of Google reviews but still don’t have a concentrated effort to obtain them. Here are a few tips to increase your review count:

1. Simply ask past clients. Ask via email, text and phone call.
2. Practice good timing. When you have good news for a client, ask for a review. They are more likely to follow through when they are emotionally involved. PI Lawyers - Hand them a settlement check and then ask them to leave you a review from their phone on the spot.
3. Create a company culture that cares about reviews. You can’t rely on one person, so train your staff to ask clients as well.
4. Implement software to automate the process. Birdeye, Podium and ReviewTrackers are worth checking out.

Don’t forget to show your community you appreciate them by responding to all reviews. Review responses also feed more content to your Google Profile Manager listing.

08/16/2023

Here are a just a few marketing tips for your Law Firm outside the traditional digital marketing tactics:

Database Marketing - Mine your Practice Management Software for referrals. Reach out to past clients to stay top of mind and generate referrals.

Attorney Referrals - Reach out to other local attorneys. Build relationships to create additional referral sources.

Wrap Some Uber and Lyft cars - Get brand awareness for your Law Firm by wrapping the cars of Uber and Lyft drivers in your community.

Community Involvement - Sponsor and attend local events, donate to local charities and also offer to provide pro-bono legal services, bring your team and volunteer your time.

If you decide to implement these tactics, let me know how it goes!

06/07/2022

Linkedin gives attorneys the opportunity to brand build and demonstrate their expertise.

If you are not sure how to use Linkedin for your Law Firm, check out my blog on this topic!

https://pst.cr/WHxqY

You want to build your law practice. You know that social media can be a great way to connect with potential clients and build your brand. The problem is that Facebook, Twitter, and Instagram aren’t usually associated with social branding of the legal variety. LinkedIn, however, is another matter....

06/02/2022

Is your Law Firm irm using Instagram to its full potential? With nearly a billion users, it’s likely your clients are on the popular Social Media platform.

Not sure how to properly utilize IG? Check out my blog titled “instagram for lawyers.”

https://pst.cr/pyhpy

Social media has evolved continuously over the past decade. What once seemed new, novel, and somewhat useless (remember MySpace?), has become an essential tool for just about every business. And even though not all platforms might seem like a good fit for all industries, being present on all the maj...

05/31/2022

By now, most Law Firms have experimented with SEO and Google Ads.

But, not every firm fully understands Local Service Ads (LSAs).

Check out my blog about LSAs for lawyers to learn how your firm can maximize the opportunity.

https://pst.cr/VyH2t

Any local law firm is effectively a small business. While you provide highly specialized services to your clients, you operate under the basic tenets of brand building. Maintaining a healthy roster of clients keeps your business afloat. Generating leads and bringing new clients through the door is h...

05/26/2022

Coming up with a marketing budget for your law firm is no easy task. How much do you budget for online and offline? Percentage of revenue? Are you in growth mode or optimizing for profit?

Check out my blog to learn how firms across the nation are coming up with the correct budgets to align with their goals.

https://pst.cr/XAeoL

Determining your law practice marketing budget isn't always easy. Especially true when your focus is on your clients. When deciding how to divide marketing resources, view your law practice as a small business. As with any business segment, there is no specific rule about how much money to spend. Bu...

05/24/2022

If you are running a successful Law Firm, you inevitably have a strong content marketing campaign.

But are you measuring the right Key Performance Indicators (KPIs)?

Check out our blog that details the most important KPIs to track.
https://pst.cr/38Sf5

Among marketers, there’s not much dispute that, when done right, content marketing is one of the most powerful long-term marketing strategies available to businesses. In fact, content marketing is so effective that over 85% of marketers create content designed to attract, nurture, and ultimately c...

05/19/2022

Many Attorneys express they are not sure which Social Media Platforms they should use.

Keeping up with each platform can be time consuming. Not to mention the consistent production of content required.

My blog about Social Media for Lawyers highlights the importance of Social Media for Law Firms and addresses how you can build a strategy.

Check it out here!
https://pst.cr/6bnSV

Over the years, large consumer brands like Wendys, AirBnB, and Nike have made exceptional use of social media as a marketing platform. These days, almost every business, large or small, tries to maintain an at least somewhat active social media presence. Unfortunately, this isn’t the case with man...

05/17/2022

TikTok took the world by storm and now has over 80 million users. Many of the users belong to Gen Z.

Has your firm figured out how to use TikTok to attract new clients?

Check out my blog and learn how to utilize TikTok for your Law Firm

https://pst.cr/Kpqan

Unless you've been living under a rock these last two years, you've likely witnessed the social media platform TikTok catapult itself from obscurity into mainstream usage. With over 700 million monthly users, it has quickly surpassed popular platforms such as Twitter and Reddit, and now

05/13/2022

Avvo is a leading online marketplace for attorneys and legal services. But the Avvo rating is not well understood by Law Firms.

Check out my latest blog to learn more about the Avvo rating and how you can influence your rating to attract more clients.

https://pst.cr/UXvoL

This guide also contains step-by-step instructions for increasing one’s Avvo rating and details the items that will not increase one’s Avvo rating. Finally, at the end of the guide we address a few of the most common questions we receive relating to Avvo attorney ratings. Click the buttons below...

09/16/2020

Video can be a powerful part of a legal content marketing plan. Check out my blog on video marketing for lawyers and learn how to turn viewers into new clients!

Video content is the future of the internet. By 2022, over 80% of traffic on the internet will come from video content. Therefore, it is imperative for lawyers to use video marketing in their online marketing strategy.