Susan Caudillo - American Solutions for Business

Customers- Promotional Products Retain Customers.
•They let your customers know you appreciate their business.
•They keep your name and logo in front of your customers and prospects when buying decisions are made.
•Industry research shows that Customers who receive promotional products develop a preference for doing business with the advertiser. Sales People- Promotional Products Motivate and Rewa

rd Sales People.
•They are effective tools to reinforce corporate goals and to keep your sales message in front of your sales people.
•They promote sales incentive contests in exciting and creative ways.
•Merchandise based sales incentive contests can motivate sales people to sell specific products or increase their overall sales.
•Awards recognize sales performance and instill a sense of loyalty with sales people. Research shows that the two most important factors contributing to employee morale are communication and recognition. Promotional products are effective tools for both.
•They communicate and reinforce important messages to employees.
•They promote healthy lifestyles in wellness programs.
•They recognize accomplishments.
•They acknowledge years of service.
•They reward performance. When you donate promotional products to a charitable event or community organization, you help raise money for a good cause, boost your company’s profile and let the community know you truly care. Promotional products:
•Encourage participation in charitable events
•Promote fundraising campaigns
•Reward volunteers
•Build community goodwill
•Reflect your company’s principles

Dealers-Promotional Products Encourage Dealers to Sell Your Products. "How do I encourage our dealers to sell our product instead of someone else's?"
A targeted dealer incentive campaign may be the answer! Promotional products:
•Carry your sales message
•Support product education with dealers
•Promote brand awareness
•Motivate channel partners