The Fairway Collective

12/01/2021

A 15-year-old child, who had access to a semiautomatic handgun and multiple magazines, opened fire at an Oxford, Michigan, high school today.

Police say at least three students are dead and six are wounded, including an educator.

Between 2009 and 2018, the US had 57 times more school shootings than other major industrialized nations COMBINED.

Most school shooters are students with easy access to unsecured guns in their homes. The NRA and its allies exploited COVID chaos to sell tens of millions of guns, so the number of kids living in US homes with loaded, unlocked guns has gone up from 4.6M in 2015 to 5.4M in 2021.

This isn't freedom.
This isn't happening in any other high income country.
No other nation would tolerate this.
We don't have to either.

Text ACT to 644-33. Use your voice and vote to stop gun violence.

📸 at Oxford High School in Michigan by of

10/20/2021

🚩Red flags all around 🚩

10/01/2021

We launched our amazing client new website today and couldn’t be more honored to have worked with such a kind soul!

Go shopping their incredible collections today and snag 20% off your first order.

08/07/2021

Our fearless founder was featured in ShoutOut SoCal again!

This article deep dives into the ethos of The Fairway Collective, how Heather got her start, and how she dreamed up the TFC vision for a better industry.

Link in the bio to read the full article!

06/04/2021

Say hello to the newest TFC team member, Jessica Bunn! Jessica joins us as a digital marketing intern and we are beyond excited to let this rising star shine bright! ⁠⁠
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Here's a little bit about Jessica...⁠⁠
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“Hi everyone! I’m Jessica! I was born and raised in the beautiful San Diego, California and am so happy to call this place home. This fall, I will be departing to Madrid, Spain, where I will begin my first year at IE University to study business administration! I am very excited to be working with TFC, as I hope to one day start a business of my own, just like our founder did! Together with TFC, I believe we can influence our public to make sustainable, fair, and healthy decisions that positively impact our world and the people within it. I look forward to the future and am so glad to be here! Thanks!!”⁠
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Make sure to leave a little love in the comments to help us welcome Jessica and don't miss her Intern Takeover in the stories today!

04/23/2021

Happy Earth Day 🌎

04/21/2021

“I saw everything that was wrong with the way digital marketing agencies were operating and I wanted to build something better. I wanted to create an agency for brands and businesses, where the goal is never to sell products but to provide the best services to fit their needs and reach their goals. I also wanted to ensure we were working with progressive brands, forward-thinking businesses, and hopefully encourage businesses to better themselves. And lastly, I wanted to cultivate a work environment of positivity, encouragement, kindness, and progress.”
The Fairway Collective Founder Heather Butler is featured in this week’s Shoutout SoCal! Heather walks us through her process of founding the TFC, dreaming up goals, gathering inspiration, and curating her vision. She touches on our services, what we offer, and most importantly why we’re different than other agencies. Check out the link for the full article!

We had the good fortune of connecting with Heather Butler and we've shared our conversation below. Hi Heather, can you walk us through the thought-process of starting your business? I started my career in marketing and advertising working in large corporate agency settings and it was very obviou

04/15/2021

Today we woke up and chose 🔥 ⠀
It’s aries season and our girl is as full-on as they come. Meet our founder, Heather!
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You can find her Chasing Everywhere where she dances between San Diego city living and traveling the globe on wild adventures.⠀
She’s not your typical CEO and we wouldn’t have her any other way.⠀
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Heather founded TFC after working the corporate world of advertising just a little too long. She saw the flaws and struggles of the cubical cluttered, micromanaged, 9-5 and wanted to make something better, something progressive, something FORWARD!⠀
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Heather’s vision for a forward-thinking, product agnostic, custom curated agency experience, balanced with a thirst for adventure and passion for positive change, melted together to bring us The Fairway Collective.⠀
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Got a question about our favorite founder? Comment below!⠀
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04/15/2021

Considering buying followers? READ THIS FIRST!⠀
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Sure, spend a couple hundred dollars and boost your numbers, get that swipe up feature and give your brand the look of industry authority... too good to be true? Yep, it is.⠀
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DO NOT UNDER ANY CIRCUMSTANCE BUY FOLLOWERS!!!⠀
We can not scream this any louder. ⠀
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1. Paying for followers is massively against instagrams terms of use and you can get your account shut down or even deleted all together!⠀
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2. We don’t care what the promotion says, how legit the business sounds, the followers you are paying for ARE NOT REAL PEOPLE. Majority are mass produced fake accounts or bots using stolen images. These accounts will follow you but they will never engage with your content and this will drag down your engagement rate like crazy.⠀
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3. If you don’t get your account shut down, Instagram will notice a drop in your engagement rate and take that as your audience is less interested in your content so your content must not be engaging. All instagram’s algorithm wants is to keep people on the app so if your content isn’t being engaged with at an average rate, the algorithm will throttle your organic reach. You’ll go from having posts hit 1000-2000 accounts, 50% not following you to maybe 300-400 and only 1-2% not following you. ⠀
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The bottom line is buying followers is nothing but damaging to your social media presence.⠀
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Spend those dollars on boosting your posts and working with a social media specialist that can help you grow your account organically with authentic fans and followers that will engage with your content and help build a community around your business.⠀

04/15/2021

Just sayin...

Your audience is there, get in front of them!

04/15/2021

Have you checked out our new site yet? ⠀
Get a feel for our vibe and let us know your thoughts in the comments below!

04/15/2021

TFC loves some clean lines and crisp white⠀
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Comment your brand aesthetic below!