Modern Digital

06/17/2022

SEEK PEEK into the 3️⃣ key takeaways from my "Modern B2B Marketing Trends That Are Here To Stay" session at tomorrow's DigiMarCon conference in San Diego!

There are so many shiny objects and fads in digital marketing! But it's challenging to sort through the noise and decipher what's here to stay. In the B2B world where the only rule is that everything is changing, I’m going to help you navigate and identify the trends that are here to stay and chart your path for B2B growth.

Luckily my team made some predictions at the beginning of the year in this blog post (ModernDigital.co/blog/b2b-marketing-predictions-2022) and they still hold true…

1. 🍪Goodbye cookies 👋 Hello first party data!

2. 📈 How are stocks like marketing? Think of it like the portfolio approach many of us take when investing … I'll explain!

3. 💼 With “work from anywhere” 🌴 becoming the new normal, live and interactive elements are critical to your digital presence!

If you can't join me, visit ModernDigital.co to learn more.



Tina Serio
Modern Digital

06/07/2022

Want to learn from digital marketing experts?

Join me & attend DigiMarCon 2022 Digital Marketing Conference in San Diego! Discover new ways to prosper as a MODERN marketer in the digital world based on real world cases.

My topic will be "Modern B2B Marketing Trends That Are Here To Stay: Chart Your Path for B2B Growth" and it's going to be full of immediate takeaways and fun charts throughout!

06/02/2022

eMarketer forecasts 2022 as the year advertising begins a period of decelerated growth during an era of historic expansion. Digital advertising is projected to grow 16% to $603 billion this year and will continue to lead growth for the industry overall.

emarketer.com/content/worldwide-ad-spending-2022

04/13/2022

Remember those goals you established at the beginning of the year? How are you measuring up? It is time to reflect and pull some data. How are you measuring success? How are you measuring ROI? Do you need to adjust how you’re calculating success based on the data you have?

Whether it’s a Cost per Acquisition/Action (CPA), Customer Lifetime Value (CLV), Return on Ad Spend (ROAS), Cost Per Lead (CPL), or Lead Close Rate, it’s important to not only look at the data, and pull out data insights, but also to take action on those learnings with optimization and testing.

Do you need help adding context to tell a story with your data? Modern Digital has your back! Reach out to schedule a discovery call today at: ModernDigital.co/book-discovery-call

04/11/2022

Success! High fives all around!

Enjoy these success stories of some B2B brands we've we’ve worked with...

➕ 25% website traffic with SEO work during website launch for Quantcast

Challenge:
Needed to launch and promote Quantcast’s new website.

Solution:
1️⃣ Led SEO efforts that yielded more traffic and improved user experience and engagement.
2️⃣ Ensured messaging consistency throughout all stages of customer journey from ad campaigns to website SEO content optimization.

Results:
➕ 135% in on-site conversions year-over-year
➕ 25% in website traffic

Are you ready for these results? Visit ModernDigital.co/digital-marketing-in-b2b to learn more.

04/10/2022

Success! High fives all around!

Enjoy these success stories of some B2B brands we've we’ve worked with...

➕172% in website traffic using SEO & multi-channel ads for Autodesk

Challenge:
Needed to expand digital presence globally with more visibility in local markets and traffic to their website that will convert to sales.

Solution:
1️⃣Conducted international keyword research to build new SEO-optimized content to attract net new visitors
2️⃣Social and search listening
3️⃣Implemented multichannel digital marketing efforts (social, search, display)
4️⃣Pay-per-click campaign audit

Results:
➕ 172% in website traffic
🥅 116% of revenue goal met
📉Saved $68k in cost-per-click value

Are you ready? Visit ModernDigital.co/digital-marketing-in-b2b to learn more.

04/07/2022

Success! High fives all around!

Enjoy these success stories of some B2B brands we've we’ve worked with...

➕ 22% in overall opportunities with a B2B paid ads campaign for Salesforce’s Pardot

Background:
Pardot’s marketing automation differentiator, as a subsidiary of Salesforce, is the integration with Sales Cloud CRM solution – if we make that connection for customers, then we are very well positioned when they are ready to buy.

Challenge:
Brand awareness for Pardot’s solution was very low, therefore, traditional paid media tactics consistently underperformed.

Solution:
Target the Salesforce customer companies who have demonstrated an interest in Pardot by engaging with our brand or content, but have not turned into a sales opportunity in our CRM.

Ex*****on:
Tested this audience targeting tactic in paid search, display banners, and paid social media, taking a test vs control methodology.

Are you ready? Visit ModernDigital.co/digital-marketing-in-b2b to learn more.

04/05/2022

If there’s one thing that’s guaranteed in digital marketing, it’s that things are always changing.

The landscape of tracking, privacy, and measurement across big tech is always changing. As data touchpoints start to disappear, here are the four data types you need to know, thanks to our friends over at OneTrust

It can be a lot to take in but don’t get overwhelmed. Tackle one data type at a time. If it’s all too much, Modern Digital can help! Reach out to schedule a strategy call today at:
ModernDigital.co/book-discovery-call

03/21/2022

Detail regarding how fast the funds will be distributed to the various humanitarian groups in Ukraine were addressed by Epic. They noted that they would not wait for funds to come in, considering i…

03/10/2022

Let us help. You do what you love.

We have digital marketing experts that have proven track records with each of these B2B digital marketing services:

🏷️ B2B digital marketing strategy
🏷️ LinkedIn Ads
🏷️ Paid Search (Google Ads)
🏷️ Facebook and Instagram Ads
🏷️ Twitter Ads
🏷️ Developing a social media presence, organic social media management & content calendar
🏷️ SEO for B2B companies
🏷️ Measuring & optimizing paid media campaigns
🏷️ B2B digital marketing services for any digital marketing channel you need

Bring us on for a strategy and ex*****on project, such as a digital marketing audit or to build a paid media campaign. Let us do the work for you!

Are you ready? Visit ModernDigital.co/digital-marketing-in-b2b to learn more.

We know that doing digital marketing in B2B has unique challenges. Take a customer-first full-funnel approach with our B2B digital marketing services!