Powers of Marketing

Powers of Marketing Motivated by strategic thinking... Thrilled by creating exceptional experiences, both digitally and face-to-face.

Our adventures in digital marketing have led us to a point where we provide a few KEY services:

- STRATEGY development for all things content -- written, video, & audio
- HOSTING digital events and podcasts
- PRODUCING digital events and podcasts I'm a writer at my core I am also invigorated by producing and hosting podcasts AND events! Making a Marketer Podcast, since 2017 - http://bit.ly/MaMPodbean
Trade Show Talk Podcast, since January 2022 - https://bit.ly/TSTmain

09/17/2026

We had a wild idea to invite 9 seasons of guests back for a reunion to kick-off Season 10 of the Making a Marketer podcast... And we did it! Jen Cole Larsen and I talked for almost four hours with past guests, learning more of their mastery that everyone can benefit from... And we had a lot of laughs along the way (naturally)!

šŸ”Š https://bit.ly/MaMEp196-S10ko1

On this (pt. 1 of 4) episode, we speak with Thom Singer, Danalynne Menegus, Julie Riley, and Nick Borelli about career adaptability and the "power of the pivot," navigating AI and tool overwhelm, and the enduring value of real human connection. **Meaty, important stuff!**

Cheers to our TENTH YEAR! šŸ„‚

Consistency One thing that keeps me grounded... Keeps me going through all of the madness life, and this world, are serv...
08/27/2026

Consistency

One thing that keeps me grounded... Keeps me going through all of the madness life, and this world, are serving us, is by being consistent.

I just got to thinking about how many things happen in August / I have kept going over the years.

21st year: Kicked-off fundraising for San Diego’s Diego Making Strides Against Breast Cancer walk. Walking in honor of another special person this year šŸ’ž

20th year: Running my NFL Pickem’ League. It’s an easy way to invest a little more heartbreak in the fall football season (I kid—let me know if you want in). šŸ˜‰

700 Orangetheory Classes: Hit that milestone recently. It took me 9+ years to get there (thanks, Covid), but it’s still something I’m doing consistently, despite everything else going on! šŸ’ŖšŸ§”

5 years working for Chief W**e Officer: In 2021, I started hosting events for this super-smart UK-based company that drives SO MUCH revenue for tech companies. Getting to chat with tech folks & learn about w**e? So grateful.

Launching season TEN of the Making a Marketer podcast: Entering our 10th season with my good friend & co-just Jennifer Cole is WILD. Two shows a month for nine years. 🤯 Even wilder is that we’re having more than 30 past guests come back for a reunion of the ages today and tomorrow!

13th year having my own business: The first eight years of Powers of Marketing were the most fun and fulfilling years of my career. I’m grateful for what set me on that path — which helped get me here (about to close out 3 years at Oracle!).

14th year as a 49ers season ticket holder: With fall also being ā€œevent season,ā€ scheduling which games I can make (I still live in San Diego) can be a challenge, but it makes fall my favorite season! ā¤ļøšŸ’› Go Niners!

28+ Adult Years Volunteering: More than 21 years for Delta Gamma, two+ years as a ā€œBigā€ for Big Brothers Big Sisters of America, six years & counting as a volunteer for my professional association, MPI San Diego Chapter (MPISD)… Let’s run this President thing back another year! Go TEAM!

What are the threads through all of this?

1. The incredible connections I’ve made because of every one of these things. I’m so grateful for all the people these experiences have brought into my life, and…

2. Even when life hands me hard stuff (lots of that this year), these things help give me purpose beyond just collecting a paycheck!

I’ve been fortunate enough to absolutely LOVE the work I do for (most of) the last 13 years, and that I can also do all of this other stuff (maybe counting out the last two weeks ;-) is such a blessing.

If you think you don’t have time to volunteer, or to make time for friends, or fundraise for an important cause? Think on it. It may be about prioritizing — or maybe that you haven’t thought through the true benefits, over time (time you think you don’t have).

Keeping the CONSISTENCY in my life has had so many benefits! Think you don't have time to do "that thing"?

I bet you do.

šŸ“ø: Making a Marketer fame

When telling friends and family that you signed up for an international trip where you don't know where you are going? L...
06/25/2026

When telling friends and family that you signed up for an international trip where you don't know where you are going? Looks of amazement. Rolled eyes. So. Many. Questions.

It’s difficult to explain why, and I believe I have answered it differently any time someone asked me.

When distilling it down to a few things, it makes sense to most-
1. I trust the people planning it implicitly
2. I have known them for years, and they’ve done this before where everyone who went raved about it
3. There’s soooo much I have to plan working as a planner in my job-job and leader in MPI — it’s nice to not have to think about any details (other than the terrible packing job I did not knowing where we were headed!)

We’ve been back for several weeks and I’m only now getting a chance to write about it because (busy, and), quite simply, I’m still not sure of the impact it has / will have on me. I know I made friends and enjoyed this incredible experience with everyone.

Going on a ā€œbusiness tripā€ where you do talk about business, while on a crazy adventure that went wayyyyy too fast is a (literal) trip! Not a single detail was left out. I highly recommend it.

And, I will absolutely do it again, given the opportunity!

NEW ZEALAND was the live-broadcasted revealed destination at a hotel in L.A. at about 2pm, and we headed out on a 10pm flight. It truly is remarkable how the secret was kept for two years with so many people being in on it — kudos to everyone in and on the team (+ ) for keeping it under wraps.

If I’m honest, I have also been feeling a bit like I didn’t bond quite as strongly as some seemed to have with each other. Now, I'm trying to give myself some grace after the really hard time I had in the two month lead-up to the trip, but it’s how I’m feeling, nonetheless. It is both kind of a blur and also something I wish I could do-over with a better mindset. When I’m more ā€œmyself.ā€

I have been seeing so many notes and photos posted of many of the group gathering around the world since we all got back on May 8th and I’m a bit jealous!

I look forward to reuniting with as many of my NZ SFR pals as possible in the coming months, years — especially this smaller ā€œAdventure Junkieā€ subset of the group of 50!

We took a walk in fall in Glenorchy, NZ, and I managed to get all 15 of us in a ā€œgroupieā€ (everyone else looks so happy and cute!)… smack in the middle of what was a wild five days.

Thank you, Liz, Nicole, other Nicole, Natalie, Sarah, Betsy, Eli, and oh so many more for making this experience of a lifetime a true experience of a LIFETIME!



(I'm hoping to do better with this TT post series again!)

It's no secret much of "customer service," aka customer experience, has been happening on social media for many years no...
06/17/2026

It's no secret much of "customer service," aka customer experience, has been happening on social media for many years now. Does your company think AI can replace that human connection?

Brooke Sellas from B Squared Media joined Jen Cole Larsen and myself for a conversation around the need to keep the human touch within that experience.

šŸ”Š https://bit.ly/MaMEp191_BSellas

"If everything is automated, you lose so much opportunity to keep learning about your audience."

There are those people who light up a room. Whose (smile, yes) presence adds a little bit more sunshine. Julia Jornsay-S...
05/21/2026

There are those people who light up a room. Whose (smile, yes) presence adds a little bit more sunshine. Julia Jornsay-Silverberg is one of those people! A pro in all things digital marketing, Julia brings "sustainable social systems" to the table on this one.

It's her belief there is nothing heroic about hustle culture. And Jen Cole Larsen and I have a great chat (giggles ensue, naturally) with Julia on this one.

šŸ”Š https://bit.ly/MaMEp189_JJS

Having a system - or a framework - is easier than ever and all digital marketers can put this advice to use.

In this episode, Jen and I are joined by the legendary, and ever-creative Jeff Sieh—content creator, live streamer, and ...
05/18/2026

In this episode, Jen and I are joined by the legendary, and ever-creative Jeff Sieh—content creator, live streamer, and the man behind Creator News Live. We dive deep into the exciting world of AI and its transformative impact on content creation, and how creators can use these tools without losing their authentic voice.

šŸŽ§ https://bit.ly/MaM188_JSieh

AI tools have completely reshaped Jeff's workflow. From brainstorming ideas, to enhancing production quality, AI has become a powerful ally—as long as you stay rooted in who you are.

One of my fave parts of our convo: Jeff shares how he uses AI to create personalized theme songs for his guests, which is a perfect example of how technology can elevate the creative experience... while still feeling deeply personal and human. Human for the win!

If you’re a creator, marketer, or brand wondering how to balance efficiency with originality, this episode is for you.

šŸ‘‰ Curious about how to integrate AI into your content without losing your voice? Let us know your biggest question about AI and creativity in the comments.

With Luria Petrucci – I just got recognized as one of their top fans! šŸŽ‰
04/22/2026

With Luria Petrucci – I just got recognized as one of their top fans! šŸŽ‰

At a time when I don't think I have ever been so stretched and overwhelmed between all of my commitments, including an o...
04/22/2026

At a time when I don't think I have ever been so stretched and overwhelmed between all of my commitments, including an overloaded day job, travel, my podcast, leadership responsibilities with MPI SD, while also going through a personal tragedy in losing one of my closest friends in the past few weeks... not to mention what is going on in the world. Wait, what is life right now?

Listening back to this conversation with Jess Von Bank is a great example of how a person can open our minds to thinking from a different perspective, and reminds us of the things we should be thinking about. She's also an incredible human who is making a positive stamp on this world in innumerable ways. ✨

You get just a touch of her magic in this episode... of a person I think everyone should know. One of the many nuggets: "Indifference is where accountability dies."

šŸ”Š Listen here: https://bit.ly/MaM187_JVB

c: Jen Cole

Livestreaming - love it or list it? Well, THE person to help us all get more confident on camera, and to help us all get...
04/09/2026

Livestreaming - love it or list it? Well, THE person to help us all get more confident on camera, and to help us all get our videos to the masses is Luria Petrucci with Live Streaming Pros, Jen Cole, and I have had her on our "guest wish list" for many years...

You get to hear her wisdom here: https://bit.ly/MaM186_LuriaP

Everything we do in marketing is being questioned because of AI -- what better way to make sure people know you're real than to be on video LIVE? Are you still struggling with going live? Tell us in the comments.

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