06/06/2026
Before you post anything else: read this. 👇🏼
The Instagram algorithm just shifted again and most people are still creating content for the version that no longer exists.
Watch time is now the #1 signal. Shares in DMs are close behind. And if you’re recycling content from TikTok? Instagram is actively burying it.
The good news? This update actually rewards what I’ve been telling my clients all along, create original, niche, story-driven content that people actually want to send to a friend.
One strong video that gets shared will outperform 7 posts that just get likes. Every single time.
Save this before your next post. Your strategy depends on it. 📌
SmallBusinessMarketing