Tatari

Tatari We build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. https://linktr.ee/tatari_tv

Through a combination of technology and service, we make TV advertising feel like digital, giving you a clear way forward.

At some point, performance marketers hit a ceiling.CPCs go up. Competition floods in. And suddenly "just spend more on s...
06/04/2026

At some point, performance marketers hit a ceiling.

CPCs go up. Competition floods in. And suddenly "just spend more on search" isn't a strategy anymore.

Saatva hit that wall. So they made a bet on TV, built a measurement model to track it, and came out the other side with a business that could predict revenue from impressions.

Saatva CMO Joe McCambley and Tatari's Mauricio Lizarazu broke down exactly how they did it at ANA Brand Masters.

Read the recap and watch the full session 👇

https://www.tatari.tv/insights/watch-how-saatva-connects-tv-impressions-to-revenue-a-full-funnel-measurement-model

Turns out the secret to growing a speaker brand isn't staying quiet. 🔊 By combining authentic outdoor storytelling with ...
06/03/2026

Turns out the secret to growing a speaker brand isn't staying quiet. 🔊

By combining authentic outdoor storytelling with TV, Turtlebox expanded its reach, strengthened its identity, and saw average weekly sales grow 3x.

See how the team approached TV with the same test-and-learn mindset that fueled its success in performance marketing.

Read the full case study: https://www.tatari.tv/case-studies/turtlebox

TV advertising has never offered more opportunities for agencies and their clients.It's also never been more confusing t...
05/29/2026

TV advertising has never offered more opportunities for agencies and their clients.

It's also never been more confusing to execute.

Linear or CTV? Direct or programmatic? Measurement feels like a black hole. Creative trafficking is a headache. And every vendor promises they've solved it.

We've helped 80+ agencies make TV a measurable and scalable channel for their clients. So we wrote down the process that actually works. From assessing where you start, to building the plan, running a pilot, measuring real outcomes, and making TV a repeatable part of your offering.

Swipe through for the 7-step framework and download the full guide here 👇

https://www.tatari.tv/guides/the-step-by-step-process-agencies-use-to-launch-and-scale-tv-for-their-clients

What does a world-class marketing team actually look like in 2026?We asked someone building one.Victoria Vaynberg, Chief...
05/28/2026

What does a world-class marketing team actually look like in 2026?

We asked someone building one.

Victoria Vaynberg, Chief Marketing and Customer Officer at Nanit, chatted with us about hiring, AI, and why separating brand and performance teams too much can create problems.

Three questions. No script. No spin.

Read the latest installment in our CMO Q&A series 👇

https://www.tatari.tv/insights/exclusive-how-to-build-a-world-class-marketing-team-according-to-nanits-cmo-victoria-vaynberg

Digital growth looking a little... unruly? 🪒MANSCAPED built early momentum through performance marketing, but scaling th...
05/27/2026

Digital growth looking a little... unruly? 🪒

MANSCAPED built early momentum through performance marketing, but scaling the brand required something bigger.

So they turned to TV.

With Tatari, MANSCAPED transformed TV into a measurable growth channel across linear + streaming, culminating in a 52X spike in website traffic following their Super Bowl ad.

Read the full case study 👇

https://tatari.tv/case-studies/manscaped

05/22/2026

WWE has gone from cable staple to streaming heavyweight, and advertisers are cashing in. 💼

With Netflix and ESPN investing billions into WWE programming, brands like Tecovas, Fabletics, and The Ridge are already seeing strong performance from one of the most loyal audiences in entertainment.

We broke down why WWE is becoming a can't-miss opportunity in live sports advertising, and how Tatari helps brands get into premium programming across both linear and streaming.

Watch the video, then read the full blog 👇

https://www.tatari.tv/insights/wwes-biggest-event-just-moved-to-espn-how-the-scripted-sport-is-delivering-real-impact-for-networks-and-advertisers

Most brands keep pouring more money into the same channels and hope for different results.Greenlight took a different ro...
05/19/2026

Most brands keep pouring more money into the same channels and hope for different results.

Greenlight took a different route.

Join Lauren Frame, Director of Offline Growth Media at Greenlight, and Tatari’s Mike Fogarty for a conversation on how Greenlight built real category separation by combining brand-building with measurable performance.

📍 MAU Vegas
🗓️ May 20
⏰ 11:35–11:55 AM

Performance marketers want results. Brand marketers want staying power.Saatva wanted both.Join Saatva CMO Joe McCambley ...
05/15/2026

Performance marketers want results. Brand marketers want staying power.

Saatva wanted both.

Join Saatva CMO Joe McCambley and our very own Mauricio Lizarazu to hear how Saatva used TV to drive measurable growth while building long-term brand equity.

📍 ANA Brand Masters Icons Conference
📅 May 18
⏰ 2:15–2:45 PM

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605 Market Street
San Francisco, CA
94105

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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