Tatari

09/21/2026

Recent headlines claim CTV buyers are finally getting show-level optimization. Publishers tell us a different story.

Tatari's Senior Director of Programmatic, Tom Discepola, asked some of the largest publishers what they can actually deliver.

Show-level reporting is increasingly available, usually as a ranked list of top programs. But you still can't target individual shows in a private marketplace deal, and none of the major exchanges we spoke with offer show-level optimization as a standard product.

Knowing where your ad ran is not the same as being able to buy against it.

Check out the full breakdown on AdExchanger, including the five questions to ask any partner pitching this:

Scaled show-level optimization is not a standard product. In many cases, that functionality is still in the early stages of development.

09/18/2026

Meta gets pricier, growth flattens, and TV looks like a bet only big budgets can afford. But Fatty15 proved otherwise.

We're unpacking how at Commerce Roundtable this Monday.

They capped TV spend until the channel earned more, and it did: concentrated dollars on the networks and dayparts driving response, a sharper KPI than blended CPA, and Amazon-level measurement tying TV to real sales. The halo on Meta did the rest.

Eric Venn-Watson (Co-Founder, COO, Fatty15) and Mauricio Lizarazu (Senior Team Lead, Client Development, Tatari) take the stage to break it down.

09/17/2026

Congratulations to our very own Vicky Chang, named one of AdExchanger's Top Women in Media & Ad Tech for 2026!

Vicky, our VP of Media Investment, was recognized in the Media Orchestrator category for helping turn media plans into measurable impact.

Anyone who's worked with her would agree with the accolade. Well deserved, Vicky. And congratulations to all this year's winners.

See the full list of winners: https://www.adexchanger.com/go/adx-top-women-in-media-ad-tech-2026/ #2026-honorees

09/14/2026

Your buyers are getting answers without ever clicking through. So how do you build demand when there's no click to earn?

That's what we're tackling at HubSpot Unbound this Wednesday.

AI-powered search is changing how brands get discovered, and the old playbook (rank, earn the click, convert) is losing ground. The marketers who win will build demand before a search or AI prompt ever happens, and measure what's working beyond the click.

Tatari CRO Andy Schonfeld joins Tori Murray (Head of Paid Growth, Quo) and Zaw Lin Hteik (Head of Growth Acquisition, Otter.ai - AI Meeting Agent) on the Innovation Stage to break down what that looks like in practice, with real data and customer examples.

Add it to your schedule: https://unbound.hubspot.com/sessions/sess-1574

09/10/2026

Cody Plofker knows how to build brands people actually buy from, and he’s joining us at Forward.

As the former CEO of Jones Road Beauty, and now an operator, advisor, and growth marketer, Cody brings a firsthand perspective on what it takes to build and scale a brand.

At Forward 2026, he’ll share how he’s thinking about what’s next, from new brands and AI to what’s actually working in growth marketing right now.

📅 October 29, 2026
📍 The Glasshouse, NYC

RSVP here: https://www.forwardbytatari.com/

09/02/2026

Everyone agrees YouTube is TV. Almost no one buys it that way.

For brands, that creates a real gap. YouTube is often separated from the TV plan, judged on a single KPI, and left to algorithms to decide what inventory makes sense.

There’s a better way to approach it: buy premium channels and programming directly, plan YouTube alongside linear and CTV, measure the full funnel, and account for the same seasonal moments as the rest of your TV strategy.

In her latest article for TVREV, Dana Delle, Tatari’s Senior Team Lead, Strategy and Brand Partnerships, breaks down why the way you buy YouTube needs to catch up with the way audiences watch it.

Read the full article: https://www.tvrev.com/news/youtube-is-tv-so-why-is-almost-no-one-buying-it-that-way

08/31/2026

Getting your brand into the NFL doesn't have to feel like a Hail Mary.

Most brands don't start with a Super Bowl spot. They start with a programmatic test, prove the response, then scale into streaming, regional buys, and eventually the tentpole moments where fans are most locked in.

Swipe through the playbook, then read the full 2026 NFL Advertising Playbook: https://www.tatari.tv/guides/advertiser-guide-or-how-to-tackle-the-2026-nfl-season

08/25/2026

Social is capturing more ad dollars than TV. But that doesn’t mean it’s driving more incremental value.

The difference comes down to measurement.

Social platforms have built powerful attribution systems that make performance easy to report. TV has often lacked the same level of independent, cross-platform measurement, creating an uneven playing field for media dollars.

Tatari is helping close that gap by measuring TV’s incremental impact across a fragmented ecosystem, so advertisers can understand what their TV investment actually drives, not just what a platform takes credit for.

In her latest article for AdExchanger, Vicky Chang, Tatari's VP of Media, breaks down why measurement confidence is shaping media allocation, and why advertisers need a better way to compare channels.

Read the full article: https://www.adexchanger.com/content-studio/why-social-medias-ad-dominance-is-a-billion-dollar-measurement-illusion/

08/19/2026

Backbone Media didn't set out to build a TV practice.

But when a client needed to reach rural consumers digital couldn't, testing TV revealed an opportunity to do a whole lot more.

By keeping strategy, audience research, and the client relationship in-house, while using Tatari to handle the operational lift, Backbone turned one campaign into a repeatable TV offering across its book of outdoor and lifestyle brands.

For agencies that don't offer TV today, here's the takeaway: you don't have to build everything at once. Start with the right client need, prove the channel, and build from there.

Read the full case study: https://www.tatari.tv/case-studies/backbone-media

08/18/2026

It's time to stop treating TV as just an awareness channel.

Sidrah Althaus (VP, Digital Marketing, Avocado Green) and Lauren Frame (Director, Offline Growth Media, Greenlight) are joining Forward 2026 to break down how they're using TV to drive meaningful growth.

They'll share the strategies behind their TV playbooks, including how they approach performance and brand campaigns across CTV, linear, and online video.

You'll walk away with a clearer read on how to plan your next TV campaign to drive real impact beyond awareness.

🗓️ October 29, 2026
📍 The Glasshouse, NYC

Want to join us? RSVP here: https://forwardbytatari.com/?utm_campaign=49252786-Organic%20Social%20Content&utm_source=linkedin&utm_medium=social