Tatari

Tatari We build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. https://linktr.ee/tatari_tv

Through a combination of technology and service, we make TV advertising feel like digital, giving you a clear way forward.

Most brands are already planning for BFCM.Are you?The brands that unwrap the strongest holiday results don't wait until ...
08/06/2026

Most brands are already planning for BFCM.

Are you?

The brands that unwrap the strongest holiday results don't wait until the holidays to plan. They lock in inventory early, leave room to optimize, and avoid competing for what's left.

We surveyed our customers to understand how they're approaching the 2026 holiday season. The results reveal how marketers are thinking about BFCM, from planning earlier and increasing budgets to embracing AI to move faster and optimize campaigns.

Read the full recap for the complete findings, key lessons, and recommendations 👇

https://www.tatari.tv/insights/lessons-for-brands-to-win-the-2026-holiday-season-from-the-advertisers-already-doing-it

At some point, every growing retail brand hits the same wall.The channels that fueled early growth become more expensive...
08/03/2026

At some point, every growing retail brand hits the same wall.

The channels that fueled early growth become more expensive, performance starts to flatten, and finding new customers gets harder.

That's often the moment brands begin exploring TV. But the reality of TV advertising today looks very different than it did even a few years ago.

Streaming has lowered the barrier to entry. Measurement has become far more sophisticated. And brands can now understand TV's impact alongside the rest of their marketing mix, making it easier to test, learn, and scale with confidence.

This guide brings together the lessons we've learned from working with hundreds of retail brands, along with real-world examples of how marketers are approaching TV today.

Whether you're evaluating TV for the first time or looking to get more from your existing investment, it offers a practical framework for thinking about where TV fits into a modern growth strategy.

Grab the full guide: https://lp.tatari.tv/retail-guide-tv-advertising

If an agency client asked you tomorrow, "Should we invest in TV?" would you have a clear answer?Not just yes or no, but ...
07/30/2026

If an agency client asked you tomorrow, "Should we invest in TV?" would you have a clear answer?

Not just yes or no, but a framework you could confidently stand behind.

For many agencies, TV still feels like a high-potential channel with too many unknowns. Which clients are the right fit? How do you buy it efficiently? How do you prove it's working? And how do you scale it without adding unnecessary complexity?

Backbone Media has spent years answering those questions.

In our upcoming webinar, Nicole Stahlecker, Director of Media at Backbone Media, joins Mike Fogarty, Head of Client Development at Tatari, to share the practical framework Backbone uses to make TV a repeatable, measurable part of its agency offering.

Whether you're already managing TV campaigns or considering adding TV to your services for the first time, you'll leave with a practical framework you can apply immediately.

Register here: https://register.gotowebinar.com/register/344634679174413916

07/24/2026

What makes someone stay at a company for 8 years?

For Brian Feldman, it comes down to meaningful work, great teammates, and the chance to keep growing.

See what a career at Tatari could look like: tatari.tv/careers

As Bon Jovi famously belted out, "Whoa, we're halfway there!"And now that 2026 is officially at the halfway mark, a lot ...
07/13/2026

As Bon Jovi famously belted out, "Whoa, we're halfway there!"

And now that 2026 is officially at the halfway mark, a lot has already changed.

Since January, streaming prices climbed, major sports events shattered expectations, and the TV landscape kept evolving.

So we went back and updated our 2026 TV Planning Guide with fresh H2 insights to help advertisers navigate the rest of the year.

Take a look at what’s changed and what it means for your TV strategy 👇

https://www.tatari.tv/insights/how-to-budget-and-plan-for-tv-in-2026

07/10/2026

What does it take to make TV measurable for clients?

For Household, it meant having access to every type of TV buy, along with measurement and reporting in-house.

Hear from Founder Greg Schwartz on how Household built a modern TV practice with Tatari.

And for agencies thinking about building or scaling their own TV offering, join us on August 5th for a conversation with Backbone Media on the framework they use to deliver measurable TV outcomes for clients.

Register here: https://register.gotowebinar.com/register/344634679174413916

From back-to-school season to football's return, Q3 is packed with opportunities for advertisers.Our planning guide brea...
06/30/2026

From back-to-school season to football's return, Q3 is packed with opportunities for advertisers.

Our planning guide breaks down the key moments, trends, and considerations to help you build smarter campaigns throughout the quarter.

Swipe through for a preview, then read more below ⬇️

https://www.tatari.tv/insights/how-to-budget-and-plan-for-tv-in-2026

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