Aeris PR

Aeris PR Aeris PR is a boutique tech agency enabling your access to the world’s known media. It provides th

Benefits of Tech PR Helps position you as an authority within your niche – Unlike the mainstream stylings of traditiona...
11/11/2022

Benefits of Tech PR

Helps position you as an authority within your niche – Unlike the mainstream stylings of traditional PR, tech PR opens you up to a plethora of niche, tech-leaning media publications. Winning earned media through a high-ranking publication read by your target audience helps position you as a thought-leader and builds your social proof.

Builds trust and legitimacy – This very thin line is often the difference between success and failure. Investors want legitimacy and customers crave trust. Getting featured in major publications or niche blogs and journals helps to build this.

Increases your exposure – Getting your product featured on product discovery platforms or securing professional reviews can really increase your exposure and grow your customer base.

Increases website referral traffic – Earned media wins usually include backlinks to your website. This helps to build referral traffic.

The more backlinks you earn through your tech PR activity, the more your website’s SEO will improve and the more organic traffic you can capture.

The most exciting time for a startup is when you are ready to unveil your product or service to the world. Thrived to sp...
11/08/2022

The most exciting time for a startup is when you are ready to unveil your product or service to the world. Thrived to spread the word, you start pitching your startup by sending emails and pinging journalists on Twitter, expecting they will interview you and feature in TC.

A few attempts or even days later, you face a painful reality: no one is interested. But why journalists don’t share your excitement? Let’s figure it out.

1) There is a crazy amount of startups launching their products every day. A reporter you are trying to reach out to is targeted by hundreds of entrepreneurs and PRs at the very same moment. Usually, a reporter’s inbox looks pretty stuffed. They get around 300 emails per day and physically can’t respond to all.

2) Do your homework before sending any emails or messages! Check who covered your industry in recent months, who is based in the same country, city your business is operating. Read what they wrote — what sides of business they found interesting, which angles explored. Don’t pitch information the journalist never covered.

3) Your pitch got unnoticed because you made it too long, boring or used jargon that a reporter didn’t understand. You probably also forgot to add media files, your bio or contacts. Or maybe you followed up too many times.

4) Don’t jingle with Exclusives and Embargoes. This won’t add value to your pitch. Even if you fooled a reporter with your subject line, the next moment they read the first lines of your pitch, you are going to be black-listed.

5) If your business has nothing to do with the current crisis or hot topic, never use it as your pitch angle. Don’t squeeze in with your SaaS platform in the inbox of a political reporter. Even if you’ve added a Donate button.

Op-eds are written by members of the community, not media outlet employees. Op-eds are different from both editorials (o...
10/27/2022

Op-eds are written by members of the community, not media outlet employees. Op-eds are different from both editorials (opinion pieces submitted by editorial board members) and letters to the editor (opinion pieces submitted by readers).

They can also be called guest columns. Op-eds can range from public policy debates to first-person experiences.

Many startups think that public relations is some kind of magic that can make all of your dreams come true. They believe...
10/26/2022

Many startups think that public relations is some kind of magic that can make all of your dreams come true. They believe PR pros can just "call it in" or write up a press release and get it featured.

While we would like to say that PR pros possess extraordinary magic, PR is really a strategic combination of experience, creativity, skill, timing and a little bit of luck. Even having the best contacts won't land a front-page story if the story isn't digestible.

A successful PR program should sync closely with all aspects of your business, focused on leading the messaging and storytelling of a brand. And while quick hits sometimes conveniently occur, PR is about establishing leadership, relationships, and trust. It's all long-term activities.

You can probably create and execute a short-term PR plan that will suffice for the short-term results. But that will not help support your long-term goals, which PR is capable of doing very well and catapulting your overall sales, marketing and communication results to the next level. The longer-term programs fare much better for brand awareness and establishing leadership and messages become that much more clear and complete.

So, to run your best PR campaign make sure you have these key things in any program to make it successful:

1️⃣ Create an overarching PR strategy/plan that aligns with and is accountable for business results.
2️⃣ Align all your communications practices (editorial + marketing + social)
3️⃣ Establish and nurture long-term relationships with the media.
4️⃣ Work towards short, mid and long-term milestones.
5️⃣ and last but not least... Plan ahead!

Building a network of professionals who are easy to work with and who make any communication feel rewarding is essential...
10/22/2022

Building a network of professionals who are easy to work with and who make any communication feel rewarding is essential for the growth and smooth operation of a company. However, most business leaders have experienced at least one person or company that was unreliable.

To gain and maintain the reputation of a perfect sustainable partner yourself, check out these communication tips from people who know things about communications 😎

The media outlets about tech and startups love to cover the latest juicy news of the ecosystem.What would be considered ...
10/21/2022

The media outlets about tech and startups love to cover the latest juicy news of the ecosystem.
What would be considered really newsworthy by reporters? Read below! 👇🏻

1) a funding round or a VC fundraise (not all rounds and not for any startup, but you can try anyway);
2) a sizeable acquisition that includes the amount of the transaction (it should be big!);
3) new data that is important for the market (could be a company’s annual report, or hiring statistics);
4) a technological breakthrough (like nuclear startup’s discovery which could halve the cost of storing solar energy);
5) a well-known founder doing or saying something new, interesting or controversial (Tom Blomfield’s recollections of SoftBank).

It’s often the case when startup founders want to take care of their PR as early as possible. However, it is not always ...
10/17/2022

It’s often the case when startup founders want to take care of their PR as early as possible. However, it is not always the best solution; much wiser is to take time and assess whether a startup is ready for that. Here is a checklist that helps you to do that:

1) Your product or service is fully developed and works with no mistakes. It's important that people can try what you have to offer and give it positive feedback.

2) You can clearly state the goals that you want to achieve with PR. Doing PR without precise goals is a waste of time and money and won't help anyone.

3) You already have a brief clear description of your product or service and can explain how your company differs from competitors.

4) You've articulated your startup's mission, vision and key messages. It makes a startup more memorable.

5) You've found the appropriate tone of voice and brought all the text materials to a consistent format. If a text goes public, it should agree with your communication strategy.

6) The company's social media accounts and blogs are aligned with the current message and explain who you are and what you do.

7) The speakers who represent your company have their social media profiles properly worked through. Use every little chance to make a favorable impression and explain the importance of it to the team.

8) You've decided on the positioning of each speaker. When you have a pool of media representatives for your startup, it's necessary to decide what topics they will be covering as experts and clearly communicate them to reporters and editors.

9) The speakers have appropriate photographs shot by a professional photographer and a short bio. It always feels highly satisfactory when the people of your startup are properly introduced in an interview.

10) You are ready to share some exclusive data and analytics. It helps to build credibility, especially in the eyes of journalists who always strive to impress their audience with something new.

Connect with your audience to get a chance to change the world! Working with a public relations agency can help you do t...
10/11/2022

Connect with your audience to get a chance to change the world! Working with a public relations agency can help you do that. How?

1️⃣ Increase Your Industry Leadership with Media Exposure
PR agency helps you develop a plan to share your thoughts on your industry, generate buzz about your startup, and foster relationships with your audience and peers.

2️⃣ Focus on What You Do Best, and Leave the Press to the Pros
Delegating work to those who are best at it is just smart. Working with a PR agency frees up your time to devote it to what you’re best at—creating a world-changing tech product.

3️⃣ Media Solutions from People Familiar with Your Industry
To get this, you need an agency that understands your brand’s message, your company’s short- and long-term goals, and who work well with your team.

4️⃣ PR Agencies Can Facilitate Investor Introductions
A great PR agency can introduce your company to potential investors. Good publicity is a powerful sales tactic, especially when it comes to attracting the attention of investors looking for the next promising startup to back.

5️⃣ Telling Your Story is Our Top Priority
Storytelling is a powerful way to connect with your audience of potential customers, partners, and peers. A PR firm can put the final polish on your story and present it to the world.

6️⃣ Work with an Experienced PR Agency
We bring considerable media relations experience to the table and can offer you our exceptional insight and knowledge to manage your campaign.

Interested in working? DM us 📩

The crucial part about embargoes is the element of trust. When you send your release out with an embargoed release date,...
10/11/2022

The crucial part about embargoes is the element of trust. When you send your release out with an embargoed release date, you are placing a great deal of trust in the media to respect your wishes. However, by doing this, you can help form a stronger relationship and earn the respect of the journalist, and more often than not, they will abide by your embargoed date.

There are very few releases that need to be embargoed. Here are a couple of examples to help you understand when you should use an embargo:

1) If the release is complicated and requires demonstration and explanation.
2) If there are commercial reasons why details can’t be shared gradually over time beforehand, such as competitive pressure.

Working with the right PR tools can help you better visualize workflows and identify process bottlenecks; coordinate tea...
10/10/2022

Working with the right PR tools can help you better visualize workflows and identify process bottlenecks; coordinate teamwork; optimize your media outreach; improve the quality of the appearance and content of your messaging; and stimulate your creativity.

Here’s a list of some of proven toolbox favorites among PR pros that to get the job done easier, faster and better.

Better Proposals
- for making proposals for PR clients -
When the introductions, discussions and back-and-forth of ideas are done, it’s time to put together a specific proposal. This is a crucial stage where every detail is important. That’s why Better Proposals is a good option if you want to make sure that you’re sticking with tried and true approaches for closing the deal.

Prowly
- for creating & managing media lists -
A full-service platform for your PR needs from A to Z, Prowly makes running your own campaigns a snap. Of the many things we could focus on, though, let’s put the spotlight on the ability to access more than a million media contacts and to get smart recommendations for which journalists to reach out to when making your pitch.

HeadlineAnalyzer
- for crafting press release headlines -
It is a great tool to help you measure the impact, clarity, tone, and more of your headline (along with the all-important length) so you can be confident that you’re making the most of your chances when someone skims your headline.

ClickUp
- for managing PR campaigns -
Even within a small team, PR campaigns can have lots of moving parts and keeping them synchronized is a priority. ClickUp works for teams of every size and provides the transparency everyone needs to track progress, organize teams, assign tasks and get things done.

Brand24
- for monitoring the media -
Monitoring social media and various online touchpoints is a must in the 24/7 world of the internet. Brand mentions, media coverage, emerging potential crises, and more — you need to know about them ASAP and Brand24 can be your radar for all of it.

Tips to Pitch Crypto and Fintech at TechCrunch ✅by Anita Ramaswamy, a Crypto and Fintech reporter at TechCrunch, and a c...
10/07/2022

Tips to Pitch Crypto and Fintech at TechCrunch ✅

by Anita Ramaswamy, a Crypto and Fintech reporter at TechCrunch, and a co-host of TechCrunch’s weekly crypto podcast, Chain Reaction.

1️⃣ Research the audience of the publication and how stories are positioned. For example, TechCrunch focuses a lot on speaking to people who are building things – founders, sometimes investors. But in general, it’s anyone who’s curious about tech, wants to build, and has that fascination

2️⃣ Keep subject lines clear & direct
Sometimes, it’s just as simple as saying something like ‘exclusive fintech launch’ or ‘fintech funding announcement.’ Or if you’re announcing like a fun launch, like ‘exclusive‘ like ‘X million dollar crypto fund.’ Those are just some examples that I’ve definitely clicked on in the past.

3️⃣ Pitch the “Chain Reaction” podcast
We’re actively looking for crypto experts, people doing interesting things in the crypto space, so not necessarily the most traditional experts. The goal is to uncover trends in the space.

As we described earlier, ROI in PR is not straightforward and instantly obvious. It is a long game with accumulating and...
09/23/2022

As we described earlier, ROI in PR is not straightforward and instantly obvious. It is a long game with accumulating and very long-lasting results. However, if you are determined to see numbers, here are some metrics that you can use as collateral measurements of your PR efforts.

1) Media Outreach
This metric quantifies the audience of all publications in which a brand was mentioned during the reporting period.

2) Traffic peaks
The days when publications about a company appear in key media outlets can be tracked by the structure of the company's website traffic. Often, publications in lesser-known but target online publications can generate more website traffic than articles in the big Tier-1 media.
Use Google Analytics to find data about total traffic growth on certain dates and information about the traffic sources.

3) The place of the company's website and publications about a brand in search results for targeted queries
PR is favorable to SEO for two reasons. First, if the publications about your brand contain key queries, then they too will appear in the search results and drive traffic to your website. Secondly, if the articles contain direct links to your website, it increases the total link mass. Search engine algorithms take it into account and raise your website in the search results.

4) Data from the sales department
If you're in the B2B market, you can have your sales managers survey customers about where they learned about your company, or put such a survey into your website sign-up forms.

5) Publication conversion rates
Conversion is a key user action in an advertising or PR campaign. It can be a purchase, filling out a contact form on the site, signing up for an event, and so on.
To get the stats from Google Analytics, check the traffic sources for those users who have made target actions on the website.

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Who We Are

Aeris PR is an international boutique agency for technology startups and companies.

We are professionals with over 10 years of experience working in different markets: the USA, Europe, Russia and CIS, and Asia. We focus on AI, AR/VR, HRTech, EdTech, MarTech, IoT, FinTech, and Blockchain.

Our team knows how to get your tech startup or IT-company featured on Forbes, TechCrunch, Entrepreneur and other top publications.