07/13/2023
There is a shift from product centric marketing to story-based communication that taps directly into the way we make decisions. Are you tapping into the power of your company's story?
https://medium.com//stop-shooting-people-in-the-face-with-facts-stab-them-in-the-heart-with-a-story-8a03f6346413
Stop spraying buckshot at everyone: No-one likes being shot in the face with buckshot, unless you’re duck hunting with Dick Cheney.