Cutwater

Name: Cutwater
Address: 950 Battery Street, Floor 4, San Francisco, CA, 94111, US
Telephone: +14153419100

Cutwater is an independent creative and media agency that builds distinctive brands.

We are an independently owned full-service advertising agency based in San Francisco, California and we help brands find their cutwater — the sharpest visual and verbal articulation of the brand’s ideal. Our strategic and creative process is one where our multi-disciplinary teams of experts collaborate to hone in on what your brand can really stand for; it’s point of view on the world. We translat

e the brands cutwater across media and through technology; turning brands into channels and consumers into fans. We’ve done this for some of the most iconic brands in the world like Adidas, Jeep, Ray Ban, LensCrafters and newer brands like SunRun (http://www.sunrun.com/ ) , Ariat (http://www.ariat.com/ ) and Strava (http://www.strava.com/ ).

07/27/2026

✨ Hot take: creators aren't a channel. They're becoming the strategy.

Proud to see our Head of Media & Communications, Lizzy Ryan, featured in talking about why the future of media is more integrated, more creator-led, and a whole lot more interesting.

Go give it a read. 🔗 https://lbbonline.com/news/creators-paid-media-strategy-influencers

Little Black Book, Twelve media and social experts tell LBB’s Ben Conway how creators have evolved from an influencer marketing tactic into a core paid media strategy to build campaigns around

05/20/2026

The San Francisco ad community is alive and well! 👏🏽 So great seeing everyone who joined us last night for MentorMeet with

04/16/2026

Good work doesn’t happen by accident.

Our founder, Chuck McBride, sat down with Edward Cotton on the Inspiring Futures podcast to talk about what actually makes great work. Taking risks, trusting your instincts, and building brands people give a damn about.

From iconic work for Levi’s to starting Cutwater, it’s a conversation about staying curious and pushing for ideas that connect.

“Wear them out with good work.”

Give it a listen at the link in comments 👇

hashtag hashtag hashtag hashtag

04/07/2026

100 years.
Millions of pets. 🐶 🐱
Endless Unconditional Love. 🐾
Happy 100, Hartz. We’re just getting started.

Read more:

The pet-care brand has unveiled a centennial logo asset and a lineup of initiatives across digital channels as well as in-person events.

Address

950 Battery Street, Floor 4
San Francisco, CA
94111

Telephone

+14153419100

Website

http://www.cutwateragency.com/

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