The Ordinary Good

The Ordinary Good We are an impact-led startup studio committed to shifting culture for good. Find your mission. Own your story. Elevate your impact.

Hey Creatives! 👋 Trying to pin down your client’s messaging guidelines? These are 3 of our favorite ways to jumpstart th...
02/07/2024

Hey Creatives! 👋 Trying to pin down your client’s messaging guidelines? These are 3 of our favorite ways to jumpstart the process.

The goal is to cut out the fluff and get to the heart of what your client’s primary unique selling points are, what sets their voice apart and how they’re going to consistently communicate in their brand voice :) Ex: Try to get past the cookie cutter answers like “We are a nice brand that sells cool stuff….” And help your client to figure out what they do and don’t want. Ex: “Shopping sustainably is hard and can make people feel like they’re constantly failing or being judged. Our brand wants to make sustainable shopping easy and our voice is always like a kind best friend: we’ll share the inside scoop on cool sustainable products, but NEVER make you feel judged or dumb along the way.” 💛

Curious about how to go deeper with Messaging Guidelines? Check out our Brand DNA Membership in the link in bio! ✨✨✨

Calling Creative Freelancers 📣 Soo, what’s in Brand DNA? In Brand DNA Membership you’ll learn everything we wish we knew...
01/16/2024

Calling Creative Freelancers 📣 Soo, what’s in Brand DNA? In Brand DNA Membership you’ll learn everything we wish we knew when we started our creative agency 7 years ago, hopefully helping you scale $$$ much more easily and help avoid the $$$ freelance mistakes we’ve made.

✨From our signature brand strategy process to the nitty gritty of proposal writing, you’ll receive 1:1 coaching with us in Slack to give you a leg up on building a healthy, vibrant 6+ figure creative biz you love.

Ready to kick off 2024 with Brand DNA by your side? Learn more at the link in bio + grab our FREE Branding Project Starter Kit! 💛

Stunning shots by the oh-so-talented 📷
12/15/2023

Stunning shots by the oh-so-talented 📷

Client Highlight✨ Luxury raglan baseball tees. Made in Los Angeles. 🌴
11/11/2023

Client Highlight✨

Luxury raglan baseball tees. Made in Los Angeles. 🌴

Branding 101: Curious why a client’s mission statement is the first thing we focus on with any new branding project? ✨ S...
11/06/2023

Branding 101: Curious why a client’s mission statement is the first thing we focus on with any new branding project? ✨ Swipe right to find out!

Calling all creatives 📣 If you’re looking to build a 6+ figure creative agency on your terms, Brand DNA membership is fo...
10/22/2023

Calling all creatives 📣 If you’re looking to build a 6+ figure creative agency on your terms, Brand DNA membership is for you!

It’s Veronica & Tiff, founders of The Ordinary Good! 👋 And we started our branding journey in 2017 with the lofty goal to make 6+ figures, work part-time hours from anywhere, and only partner with mission-led brands we loved – all with just a team of two.

Now, trust us when we say the first year we did NOT hit any of those goals, besides working with amazing clients…But fast-forward 6 years to today and we’re living out that OG vision for our agency:

✓ Hitting 6+ Figures
✓ Working less than 24hrs/wk
✓ Working virtually while traveling the world
✓ Only partnering with mission-led brands we love

Great – but how did you do it? 🤔 To be honest, we did it the hard way – pure trial and error until we created a branding agency formula that worked. The good news? You don’t have to!

In Brand DNA membership, we give you access to 1:1 Slack coaching with us + all our signature branding resources to share everything we wish we knew while starting and scaling our agency 6 years ago.

☎️ Curious to learn more? Book a free Brand DNA Discovery call at the link in bio! :)

Enrollment to Brand DNA Starts Now - Ends Friday, 8/4 at 5pm PST! ⏳Ready to take your brand to the next level? Join Bran...
08/01/2023

Enrollment to Brand DNA Starts Now - Ends Friday, 8/4 at 5pm PST! ⏳

Ready to take your brand to the next level? Join Brand DNA today! Our creative studio has been transforming brands since 2017, and now, for the first time ever, we're opening our doors to invite you into the exclusive world of Brand DNA.

🔑 What's in it for you?
Access every single agency template, workshop, and tool from our renowned $10k+ branding program. Say goodbye to the uncertainty of branding ex*****on – we've got you covered!

🙌 Joining Brand DNA means...
✔️ Feeling confident you have all the $$$ agency know-how
necessary to craft a strong brand ready to scale. 🚀
✔️ Having all the insider templates and resources you need to make executing elevated branding feel so. 👏 much. 👏 easier. 👏
✔️ Executing A+ branding with ease whether you're a full-time designer or just dabbling in Canva. 👯 We've got your back.

🏃‍♂️ Hurry! Limited Seats Available:
Brand DNA is designed to give you personalized attention, so we're keeping it exclusive with a small team. Secure your spot on a first come, first served basis.

⏰ Time is Running Out:
Doors to Brand DNA close on Friday, 8/4, at 5p PST sharp. Enrollment is open for 5 days only. Don't miss out!

Get Ready To Make Elevated Branding Easy - Enroll Today!

exciting 🕯️client things coming soon…
07/31/2023

exciting 🕯️client things coming soon…

✨ Jean (Hans) Arp (1886-1966)
07/29/2023

✨ Jean (Hans) Arp (1886-1966)

The Countdown is On! ⏳Doors to Brand DNA open JUST to those on the VIP Waitlist Sunday, 7/30, with a limited time 24 hou...
07/28/2023

The Countdown is On! ⏳Doors to Brand DNA open JUST to those on the VIP Waitlist Sunday, 7/30, with a limited time 24 hour bonus. Want in? Head to the link in bio to sign up for the waitlist!

Unlock:

⏳ 24hr Early Access – 1st dibs to limited course seats
Last year’s 2022 cohort sold out quickly. We’re a small team and want to offer the highest quality experience possible, so seats to Brand DNA membership are limited. You would have 1st dibs to enroll 24 hours before the rest.

🏆 An extra special VIP Waitlist Bonus worth $250
This super exclusive bonus will be revealed Sunday, 7/30, when early access enrollment begins!

This offer is available to our waitlist only, so if you’re even the slightest bit interested, join the waitlist today!

📣 We’re so excited to say that we will be opening up doors to Brand DNA JUST to those on the VIP Waitlist Sunday, 7/30, ...
07/26/2023

📣 We’re so excited to say that we will be opening up doors to Brand DNA JUST to those on the VIP Waitlist Sunday, 7/30, with a limited time 24 hour bonus. Want in? Head to the link in bio to sign up for the waitlist!

Unlock:

⏳ 24hr Early Access – 1st dibs to limited course seats
Last year’s 2022 cohort sold out quickly. We’re a small team and want to offer the highest quality experience possible, so seats to Brand DNA membership are limited. You would have 1st dibs to enroll 24 hours before the rest.

🏆 An extra special VIP Waitlist Bonus worth $250
This super exclusive bonus will be revealed Sunday, 7/30, when early access enrollment begins!

This offer is available to our waitlist only, so if you’re even the slightest bit interested, join the waitlist today!

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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