Warmly,

Warmly, We’re a boutique marketing agency built like nature; nimble, creative, and bold. Since 2018, we?

We've got just a few spots left for copywriting and consults in 2022! If you're looking for sales pages, email flows, so...
11/15/2022

We've got just a few spots left for copywriting and consults in 2022! If you're looking for sales pages, email flows, social ads, etc. We're here for you.

Taking a break for the holidays? Even better. Start the new year fresh AF with new copy. Mention the not-so-secret password (ABUNDANCEBABY) to get $150 off consults and copywriting days from now through January.

In this episode, Zoë Gardner, Ph.D. and I go over ALL the things and share how herbal brands can creatively market their...
09/21/2022

In this episode, Zoë Gardner, Ph.D. and I go over ALL the things and share how herbal brands can creatively market their brands despite strict industry regulations. And talk about our journey creating the Business Conference alongside the amazing !

In this podcast, you'll learn all our tricks and tips to stay creative (and sane!) through the process of compliance. Whether you've got a botanical food, supplement, or cosmetic brand—there's a little something for everyone in here.

BIG thanks to Karin and Alison of for having us on their Social Circle Podcast! They've got so many incredible episodes for emerging CPG brands and curious marketers, it's a must-listen.

Friday founder thoughts 💭
09/16/2022

Friday founder thoughts 💭

The best milk *truly* is goat milk. We had the pleasure of working with to bring this idea to life. We had to challenge...
09/16/2022

The best milk *truly* is goat milk. We had the pleasure of working with to bring this idea to life.

We had to challenge misconceptions about the product and instead make it feel fresh, creamy, and a perfectly good alternative to other hard-to-digest cow milk alternatives.

Alongside an incredible team, we created a catalog of recipes that are used in advertisements, social media posts, on their website, and beyond!

We love working alongside food and product photographer Erin Scott Studio (and team!), who always makes all our culinary dreams come true.

Photographer, Props & Production: Erin Scott Studio
Creative Direction & Recipe Development: Warmly Agency
Brand: Meyenberg Goat Milk
Model: Elijah Cyrus

Here's a wild thought...You might be sharing TOO much about your product in your copywriting.Here’s an example.I work wi...
09/08/2022

Here's a wild thought...

You might be sharing TOO much about your product in your copywriting.

Here’s an example.

I work with a lot of supplement brands. Most of them want as much copywriting as possible–with every possible claim–without breaking the law.

This isn’t because they want to push the product. It’s because they genuinely believe in the product’s benefits. They’ve got a fierce desire to help, but this approach is generally less effective.

As an herbalist, I know plants have incredible (maybe unlimited) amounts of therapeutic usage. And as a marketer, I know that people generally: skim copy, have little time, and need you to get to the point–like, right now.

One of the best ways to market something is to *simplify* the messaging and speak to the customer’s needs and frustrations. Never in a manipulative way. Always honest.

This is why I tell botanical brands to stick with streamlined and pointed messaging–this means just one claim MAX on the packaging and maybe a few more elsewhere.

This strategy may seem devoid of nuance and feel frustrating. But, simplifying messaging often leads to a clearer understanding, consistent use, and more sales.

Next time you write copy, try writing less.

You might be surprised to find that you get more results.

💙 - Summer

09/07/2022

Good content in → good results out! That's why we work with incredible creatives—like stop motion artist Clare JoAnna Lewis—to make creative more, well, creative.

We often see brands tirelessly tweaking their targeting, copy, and advertising settings when it really is just a matter of investing in better assets. Every channel requires lots of testing and a different approach.

That's where we come in! We love developing concepts based on your brand's goals, product launches, and initiatives. AND (one of our favorite parts) is finding the right creative partners to make it happen.

In this stop motion for Coconut Secret, we wanted to show what SO many customers always say—"I coco aminos with me everywhere!" Clare made sure to show how bringing aminos in your tote can come in handy on the go, especially when you're someone who's living that soy-free lifestyle.

BIG thanks to Clare for always making all our wildest stop-motion dreams come true! 💙

It's been an absolute JOY to work with over the years! This brand is playful, tasty, and formulated by Abbe Findley, an...
08/31/2022

It's been an absolute JOY to work with over the years! This brand is playful, tasty, and formulated by Abbe Findley, an amazing human, and highly trained clinical herbalist.

We love that Zizia takes herbalism to a place many don't by making hard candies, lollipops, and by using playful packaging that makes things easier (and more enjoyable) when you're on the run.

That's how we came up with "Around the clock botanicals." The brand is meant to take you from herbal food to skin food, whether you're on 405 traffic or OOO on a much-needed vacation.

Our favorite products? So glad you asked. We love the Nerve Tincture, Mushroom Mesquite Powder, and Kava Kava Ziz Drop Candies.

Hungry for better? So is . They've developed a one-of-a-kind avo-conscious supply chain that sources peacefully and rege...
08/29/2022

Hungry for better? So is . They've developed a one-of-a-kind avo-conscious supply chain that sources peacefully and regeneratively grown organic avocados.

Plus, their avocado oil is just plain tasty. We partnered with photographer to show off the brand's new look and feel by creating a series of new recipe photos, including these Vegan Jackfruit Carnitas Tacos.
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Agency: ⁠
Photographer: ⁠
Food Stylist + Recipe: ⁠
Surface + Props: ⁠
Assistant:

Got a big story to tell? We specialize in breaking down complex ideas without losing all the nuance. Often brands come t...
08/24/2022

Got a big story to tell? We specialize in breaking down complex ideas without losing all the nuance.

Often brands come to us when they're having trouble getting it right. When you know less is more but are confused about what to lose while still giving the product's origin story justice.

We also work on messaging for impact-driven campaigns. When discussing radical change like regenerative ag and equity-driven work, words matter more than ever.

We're a team of passionate storytellers and content creators who *live* for the bold. If that sounds like you, we're here when you need us! 💙

We're the hype team for purpose-driven wellness brands. Our clients are doing bold sh*t—like making herbalism, good food...
08/09/2022

We're the hype team for purpose-driven wellness brands. Our clients are doing bold sh*t—like making herbalism, good food, and healthcare more accessible—are we're here for it.⁠
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We're kinda relentless about our clients' success. We make your business our business, and we'll push you to be bold about it. This world is hungry for radical change, and how we do business is absolutely included in that. Thank you for doing what you do and for doing it differently! ❤️

This solopreneur business has *officially* bloomed into a full-blown agency!!! Many hands make for lighter/better work–a...
08/09/2022

This solopreneur business has *officially* bloomed into a full-blown agency!!! Many hands make for lighter/better work–and it’s more fun.⁠
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Warmly, Summer is now → Warmly, Agency now has a handful of incredible humans onboard. A marketing strategist, copywriter, graphic designer, client manager, and intern! Plus–an amazing network of freelancers that we bring on as needed for bigger creative marketing projects.⁠
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We’re the hype team for brands who’ve got true wellness top of mind. We work with brands—big and small—on content and communication strategies that are unique, ownable, and culturally relevant. We specialize in breaking down complex ideas, notably in the wellness and natural products (CPG) industries.⁠
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If you’re a wellness, natural food, supplement, or cosmetic brand looking for: brand voice development, product + website copywriting, email marketing, or content creation—please consider us for your next project. ⁠
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Please feel free to tag, DM, or reach out directly. Learn more about our work by heading to our fresh new website: https://www.warmly.agency/

Boop! A word on discernment. Thank you for this .
01/15/2021

Boop! A word on discernment. Thank you for this .

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