12/22/2025
When a government agency lets you get sparkly and fuzzy, great things can happen. ✈️
We’re incredibly proud to share our work with San Francisco International Airport (SFO) on their 2025 Holiday Campaign. As the creative design team working with prime contractor Civic Edge Consulting, we were trusted to bring the holiday spirit to 6+ million travelers coming through SFO.
The result? A campaign that stops people in their tracks. Yesterday, we watched a child drag their parent over to point at Sparkle and a stylish Italian grandma pulled out her phone to photograph the holiday greetings because she saw herself in it.
That’s the power of emotional design. It turns a transit hub into a place of joy.
Huge thanks to the SFO marketing team for the trust and collaboration!