Odylic Media

Odylic Media Adding $500K-$2M to Ecommerce Brands.

07/29/2023

90% of brands under $1M/y don't need a marketing agency.

They need a product market fit agency.

If the thing was actually desired by consumers it would sell itself.

07/28/2023

You're 1000 gold flakes away from your brand's potential

There is no silver bullet

⭐ An efficient AI-optimized ad account structure
⭐ Emotionally impactful creative
⭐ No-brainer offers
⭐ Fluid, informative & converting Landing Pages
⭐ A correlation system between the P&L and ad spend

+995 more elements

There is no one thing, its always everything

07/26/2023

The Barbie movie spent $145M on making the movie itself.

&

$150M on marketing.

The movie did $356M on just the opening weekend worldwide.

Attention is more valuable than the product itself.

Let that sink in...

07/25/2023

Why customer acquisition has been so hard this July:

People haven't traveled this much since 2019

TSA Airline Checkpoint Numbers

July 2023: 50,599,793
July 2022: 45,081,704
July 2021: 40,324,803
July 2020: 13,209,885
July 2019: 51,824,152

Even if your customers aren't flying, this is indicative of a consumer who is living more and scrolling less.

Alter your messaging and offers accordingly.

06/23/2023

The only thing you can realistically compete on is brand.

-Copycats will eventually make your product for less

-Real technical innovations are 1 in a million and usually need funding

Brand can be imitated but never copied.

06/23/2023

This time last year TikTok Ads were taking off.

Do they still work?

Yes, but the CPMs are quickly increasing.

The best opportunities don't last forever and usually by the time you hear about them, it's too late.

Meta Advantage+ is the play of 2023.

06/22/2023

The best-performing UGC is always made by a customer.

Scripts—no matter how much research and ChatGPT voodoo, will fall short to the micro nuances a true user of your product projects in their tone, body language and word choice.

Invest in customer-produced marketing assets.

7 days into a new client's Meta account.📈 ncROAS 18%📈 Purchase Value 148%A fairly new account that has never been scaled...
06/22/2023

7 days into a new client's Meta account.

📈 ncROAS 18%
📈 Purchase Value 148%

A fairly new account that has never been scaled.

$100k/m spend inbound.

06/21/2023

What if we all moved to Dubai, rented lambos, had a few cubans & some Clase Azul.

We would be so cool and original

06/21/2023

Normal D2C Ads:
✨ Product Benefits
💲Promotions
🤌Unique Features

Premium/Luxury D2C Ads:
🌆 an Aesthetic
😎 an Emotion
🇺🇸 a Culture

Completely different creative and messaging required...

Different agency required, https://www.odylicmedia.com/

06/21/2023

Your Black Friday sales are decided June.

>Customers acquired now will be reactivated
>Offers you test now will give data on what will work later
>Creative and ad structures now will determine what you have running

Don't lower spend, don't stop producing creative.

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Marketing Avenue
San Francisco, CA
94121

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